Introduction – How Ladies Can Start A Successful Online Business At Home In 2022
Ever since covid-19, we have experienced a massive shift in the way that people work and communicate both online and offline.
A phenomenon known as the Great Resignation has occurred where there has been a massive upheaval In the global workplace with more people quitting their jobs in favor of pursuing their goals and hobbies, dreams, and even better working conditions such as higher pay and the ability to work from home as part of their contracts.
We noticed that this shift is taking place and would like to help our readers to learn more about what it takes to run a successful online business in 2022 and beyond.
In this article, I will outline in simple terms what is required for you to be a successful online businesswoman or entrepreneur in 2022.
We will not go into details about the different businesses that you could start and run but instead, I will give you an idea of how to be successful regardless of what type of business you decide to start online.
In an entirely different article, I will talk about how you can get more clients from your website as well as how to start your own online business for free in 2022.
Let us get started in learning how ladies can start a successful online business at home in 2022. Let us also learn how you can run your own successful online business as a lady in 2022.
- Introduction – How Ladies Can Start A Successful Online Business At Home In 2022
- Learn How To Make More Money From Your Website With Our Free eBook
- The 4 Major Misunderstandings People Have About Running A Success Online Business
- The Key To Online Business Success In 2022
- Examples Of Free And Paid Online Marketing Strategies
- Your Cheatsheet To Online Business Success
- Conclusion – How Ladies Can Start A Successful Online Business At Home In 2022
The 4 Major Misunderstandings People Have About Running A Success Online Business
In this section, I will outline the four major misconceptions most people have about being successful online.
As a matter of fact, I will also outline some of the major flaws we have seen in the businesses our clients and prospects own that have caused their business to fail online.
The information that I will include in this section will not be only helpful in ensuring that you are successful online but it will also be crucial in seeing to it that you avoid being another online entrepreneur whose business failed.
No. 1 – Online Business Success Is Not Easy
One of the major misunderstandings I see today is that it is believed that online business success is easy.
That couldn’t be farther from the truth.
In fact, starting an online business is almost always more difficult than it is to start an offline business.
One of the major reasons for this is the simple fact that it is so much cheaper to start a business online which results in more competition vying for the attention of the same pool of customers.
However, there is a proven formula that you can follow to ensure that your business becomes successful online and that is what I will ensure that you learn by the end of this article.
We live in a society where stories of overnight success, teenage millionaires, and digital marketing gurus who drive Lamborghinis after only a year in business have become the norm when truly it is not.
Due to the impact of social media highlighting only people’s wins because they do not post their failures while also at the same time reinforcing to us that we are a failure because we’re not among the 1% that is truly elite and exceptional in even one thing that we might be insecure about we have begun to believe that unless we make six or seven figures every year and own an expensive exotic car we aren’t successful.
Even more dangerously we are led to believe that being a success at anything let alone owning a successful online business is something that happens overnight.
No.
We’re led to believe that being successful is something that happens overnight and that anything else must be a failure.
As a result, we are not ready to put in the years of grit and labor that are required to become a successful online business owner.
In summary, the first misconception that leads to online business failure is that business owners start a business with the idea in mind that after a few months they will be swimming in huge wads of cash.
Rubbish the thought.
Your first lesson to be a successful online entrepreneur is that you must be prepared to work for at least two years at your craft before you start making serious income.
It will not be easy but it will definitely be worth it.
No. 2 Anyone Can Start A Successful Online Business
The second misconception that people have about starting a successful online business is that anyone can do it.
The idea is that they think that because so many people have done it everyone can do it.
But here’s a harsh truth: everyone can do it but only some people will do it.
Let me cut to the chase; everyone has within them the ability to be extraordinarily good at one maybe two things.
That simply means that in order for you to be successful you must find the one thing that you can be the absolute best at.
The problem is that greed and desire for short-term gain prevent most people from sticking to doing anything long enough to get good enough at it even if it isn’t the one thing they can be the best at.
The thing that you were born to do isn’t necessarily something that you love to do right now but instead something that seems natural and easy to you the moment you give it a try.
According to the book So Good They Can’t Ignore You by Cal Newport, happiness and satisfaction from our jobs or careers comes from the fact that we are very good at what we do and we’re providing a service that improves other people’s lives.
So in starting your new online business you should aim for something that fits between your natural persona and something that you’re very excited about that brings massive value to people around you and in your community.
That means that if you are camera shy or introverted then maybe YouTube is not for you or if you’re not a very good writer then maybe blogging is not for you.
And that’s ok!
There will be something that you can do to offer service and value to others that you can be paid for even if it is as simple as doing voiceovers because you have a unique or beautiful voice.
No. 3 A Woman Needs To Run A Business That’s Traditionally For Women
The third misconception is that your new online business needs to be feminine in nature because you’re a woman.
That couldn’t be farther from the truth.
I will be frank with you because this one is really very simple.
In the book 7 Habits of Highly Effective People by Stephen Covey, it has been stated emphatically that in order to make money you must give something up that adds value in exchange for the money.
That means that the online business you start should be a business where you provide value to people that you genuinely care about.
So if you do an amazing job as an architect then your next online business could be a consultant firm for architectural drawings and projects.
If you grew up in an environment with people who are fascinated by cars and other automobiles then you could always Vlog or blog about cars and new and upcoming auto technology.
The days of stereotypes where women have to stay in the kitchen and men go out and work is done and away with and with good reason as well.
So this is your opportunity to go out and do anything that you love and you are amazingly good at as your next online business and your journey to owning your own successful business online will be 50% complete.
No. 4 Build It And They Will Come
The final misunderstanding about running a successful online business in 2022 as a lady is that all you need to do is build it and they will come.
What does that mean, build-it-and-they-will-come?
Build it and they will come means that you will design and develop a website and social media account for your business and customers will come running in through the door and begging you to take their money.
Do you remember when I said it takes years to be successful online?
This is the reason why.
From 1996 to 2001 at the height of the dot com bubble websites were a novelty item and not many people or businesses had them but many people wanted to use them.
Supply and competition for attention were low and demand for them and their services online were high.
All you needed to do was put up a website with a few words and some pictures and the traffic and customers would come pouring in.
Today that is not the case as there are millions of websites among millions of niches and categories vying for the attention of the audience.
That simply means that just building a website will not be enough to ensure your online business’s success.
You will need to ensure that you put in all the effort into marketing your website and your online business for at least one year by organic means such as Inbound Marketing or for at least 6 months using paid marketing such as Facebook Ads or Google Ads and other PPC campaigns.
Due to online scams, fraudulent websites, and malicious individuals customers have become warier about where they do business online and with who.
That simply means that now you will have to build a relationship with your customers or clients using strategies like email marketing nurture and drip campaigns, social media marketing, and even blogging.
Every online business or website that is profitable and making money must be able to attract, nurture or educate and build a relationship with, and eventually convert people who are interested in their business called leads into customers.
This can take any time from a day to even a year depending on the type of business, the price of what you’re selling, and even the normal sales period and season for your product or service.
For example, it might take up to 6 months of relationship building and lead nurturing before you are able to sell a house versus selling a $10 novelty chain with only a 20% discount code sent to the email address of your new email list subscriber or lead.
When was the last time you bought something online from a website that you found for the first time? That is all the proof that you need that takes time and effort to build a relationship with your customer and start making money online.
Now that we have looked at the common misperceptions let us now learn the one thing that you can do to ensure that you start and run a successful business online or offline in 2022 and beyond.
The Key To Online Business Success In 2022
The key to building a successful business online or offline lies in how well you market your product.
According to marketing guru, Seth Godin in his book Purple Cow the market is so saturated with the average day-to-day options, or brown cows, that you see everywhere that only the offers and businesses that are truly unique and remarkable, ie the purple cows, stand out.
These are the businesses that will get the attention of customers and clients.
Seth also said that marketing should greatly influence the direction of your company early in the product development life cycle.
In fact, you shouldn’t start designing or building your product, let alone price it, until you’ve consulted with your marketing team.
The reason for this is simple: if you have the most amazing product or service in the world and nobody knows about it then it really is not any different than if you have the worst product or service in the world and everyone knows about it.
I might even argue that having the worst product in the world and having everyone know about it is even better because even the worst product or service manages to pick up a few customers here or there every once in a while
This simply means that you must ensure marketing forms the cornerstone of your company and your daily tasks.
So how do you market your spanking new online business in order to get customers and clients, and make money?
Well, you could hire a team of professional marketers and strategists, like we have at Zeilhan, and have our team take over generating leads, clients, and revenues for your business over the next 12 months.
The way that this works is that you will request a free 30-minute Online Success Strategy Session with our team where we would study your business, its goals, ideal client, and industry.
We would settle on some S.M.A.R.T goals for your business to achieve over the next 12 months such as:
- A 20% increase in revenues
- 10% more high-quality leads to be generated each month
- Increase our business’s brand as a thought-leader and trusted voice in our industry
We would use the information we gathered to develop a 12-month marketing strategy to help your business achieve the S.M.A.R.T goals we set out to achieve in our marketing strategy over the next 12 months.
This will mark the start of your business’s online success journey. Every month our team will meet with you during a consultation session to assess progress, report results, and make changes.
This ensures that when our 12-month marketing period has expired your business would’ve achieved the goals we set out to help it achieve.
You can get started by scheduling your 30-minute Online Success Strategy session here.
The alternate way that you could go about marketing your business is that you could handle all the work yourself.
Here’s how that would work as well: what you do would depend greatly on how much you already know about marketing and how much money you have to spend on marketing each month.
Let me explain how that would work for you.
The first thing that you need to ensure is that you are able to carry out your marketing strategy for at least 6 to 12 months uninterrupted.
That means that if you’ve decided to run social media ads then you must have enough ad revenues to keep your ads running for at least 6 months and if you use an organic marketing method such as content marketing then it means that you must be able to keep up this effort for at least 12 months.
For paid media, you can use PPC campaigns such as Google Ads and Facebook Ads to increase website traffic, leads in your business, and sales.
A lead is simply someone who has shown interest in becoming a customer in your business by giving you their contact information or requesting further information about your business’s products or services.
This can be as simple as having a website visitor sign up to your email list or requesting a call from your sales team.
You can learn more about lead generation by reading our complete guide to lead generation that we have written here: Lead Generation Complete Guide: From Basic To 5 Powerful Strategies
We recommend that you use email marketing to build a relationship with your leads using email marketing techniques such as drip campaigns, welcome emails, and nurture campaigns.
These email marketing strategies are designed to build a relationship with your leads and educate them about their problems, the solutions you offer, and your business.
This will eventually lead to them becoming a customer or client in your business.
We have prepared a list of email marketing resources that are free and very easy to follow and implement in your business.
These strategies can be used to increase revenues, trust, and sales in your business. We will link to 3 of those resources below for you to get started with email marketing in your business today.
They’re completely free and available below:
- 40 Genius Ways To Increase Your Email Signups
- 14 Types of Email Marketing Campaigns for Small Businesses: How to Increase Revenues!
- 16 Powerful Email Marketing Lead Generation Strategies
Examples Of Free And Paid Online Marketing Strategies
Some free marketing techniques that you can do use include:
- Influencer Marketing
- Affiliate Marketing
- Social Media Marketing
- Search Engine Optimization
- Inbound Marketing
- Content Marketing
Some paid marketing techniques that you can use include:
- Google Ads
- Facebook Ads
- YouTube Ads
- LinkedIn Ads
- Tik-Tok Ads
- Search Engine Marketing
How To Choose Between Paid Marketing Vs. Organic Marketing For Your Website & Online Business
The advantage of paid marketing is that you can start generating traffic to your website and leads for your business basically overnight.
Your website will generate traffic that can be converted to leads.
Every lead your business gets represents the potential to add thousands or even hundreds of thousands of dollars of revenues and potential customers that will foster your long-term business growth and success.
Just remember that on average it takes at least 9 touchpoints or you must connect with your potential customer at least nine times before they become a customer in your business.
Of course, the decision to use organic or paid media to generate leads and revenues for your business depends greatly on your financial flexibility at this time and in the near future.
Using an organic marketing strategy to grow your business such as content marketing, vlogging on YouTube, or even SEO can be helpful in growing your business online but it takes time.
The way it works is that you would post content about your business and the problems your business solves on your website’s blog or on YouTube for example.
Eventually, your ideal customer that is searching for your product or service will find the content you’ve posted and watch or read it to learn about your business.
They will eventually become a lead that your business can nurture using techniques such as email marketing drip campaigns and then they’ll eventually be converted to a customer.
You can learn more about the way that inbound marketing and content marketing works to generate leads and revenues for your business by reading our complete guide on content marketing and inbound marketing.
The other organic marketing media that you could use is SEO or Search Engine Optimization.
Search Engine Optimization is the process of optimizing your website and web pages so that they display high in the Search Engine Results Pages or SERPs.
The search terms that are related to your product or services that is entered by your ideal customer in a search engine like Google or Yahoo will match with your website’s SEO optimized content and be shown to your ideal customer who was in the process of searching the products or services you provide.
In fact, it is the exact process that Google decided to use when it decided if this page should be shown to you as an option for your search query or not.
The major disadvantage of SEO and other organic means of marketing is that it takes a few months before you start seeing results from your efforts.
So there you have it!
This is the most important factor that determines your online business’s success in 2022 and beyond.
This is the major key to your online business success whether you’re a woman or a man, an experienced and seasoned entrepreneur, or an inexperienced beginner that’s just starting out.
In order for your business to be successful online, it will need to be visible to your ideal customers and have a strategy in place to attract website visitors, convert them to leads, and then convert those leads into revenues.
You will need to carry out one or all of these strategies before you are able to start consistently gett clients, sales, and revenues online.
To help you get started I will share with you one powerful and super effective social media marketing strategy that we have developed and used with our clients. It is easy to follow and implement into any business of any size and industry.
Even a complete beginner will be able to use it to start growing their business online.
I hope you find it useful in getting started on growing your business online. You can get that strategy to use for free here: Easy 6-Step Social Media Marketing Strategy For Small Businesses
Your Cheatsheet To Online Business Success
We have been talking a lot about starting your own online business and what it takes to be successful online for a while and so now I will give you a bonus tip to help you succeed.
As a human, there are only so many people that you can serve, tasks that you can get done, and hours that you can work on any given day.
That is why at Zeilhan we believe in the ability of technology to improve our lives and the lives of our clients.
To improve your chances of online business success I highly recommend that you get a website that is your hardest-working employee.
But how does this work?
At Zeilhan we will assess and analyze your ideal client, your market, and your business to create a website that will work 24/7 to generate traffic, leads, revenues, and profits for you and your business.
This website is often paired with the 12-month marketing strategy that I mentioned earlier.
This marriage of hard-working website and effective marketing strategy is the foundation upon which we have founded and built the Zeilhan Online Business – a complete online business solution that comes complete with a set of tools, frameworks, strategies, and experts that are specifically engineered to grow your business online.
Your Zeilhan Online Business will have your personal team of professionals that will work for your business 24/7 to ensure that it is successful online.
You can learn more about the Zeilhan Online Business Suite here.
We know that in starting a business you might not have the budget for a Zeilhan Online Business and that is why we have prepared a way for your business to get the most effective marketing strategy and solution for its growth.
We provide this opportunity for your business in our Zeilhan Online Marketing Systems.
These are 12-month online marketing systems that are designed to help your business achieve its S.M.A.R.T goals over the next 12 months.
We already discussed the strategy earlier in this post. You can learn more about the Zeilhan Marketing System here.
The idea is that it does not matter where you are in your business journey, you must be able to confidently and effectively market your business, and eventually have a website and business model that will work for you and your business 24/7.
Warren Buffett famously said that if you don’t find a way to make money while you sleep then you will work for the rest of your life.
A Zeilhan Online Business or Marketing System is your first step towards having a team that works for you 24/7 so that you don’t have to work for the rest of your life.
Learn more by setting up a free 30-minute Online Business Success Strategy Session with our team today.
Conclusion – How Ladies Can Start A Successful Online Business At Home In 2022
In this article, I have discussed some of the major factors that influence your online business success and we have also shed light on some of the major misconceptions and misunderstandings that cause many online businesses to fail.
In our next post, I would like to share with you some of the business ideas that you can start as your own online business in 2022.
These business ideas don’t have to be dropshipping or starting a YouTube channel.
You are far more powerful, brilliant, diverse, and flexible than following the status quo.
In this next post, I will highlight as many business ideas as I can that you can start online and from home as a lady.
Let me hear from you; what is the most helpful and impactful information that I’ve shared with you today?
Which of these strategies are you looking forward to using to catapult your online business success?
Tell me in the comments section below.