Introduction – Content Marketing: All You Need To Know 2021 Plus Effective Strategies
The objective of this post is to help beginner marketers, business owners, and entrepreneurs learn what content marketing is and how it can help their businesses in 2021 and beyond.
We want our readers to learn the advantages of using content marketing and the types of content marketing.
There are many different types that work well with any company’s budget
Content Marketing has been around for centuries but in recent years it has become one of the most popular ways small businesses are generating new leads & customers online through blogs articles or videos.
By the end of the article, our readers should understand how content marketing can benefit their business and have an idea of which type of content marketing works best for their business.
- Introduction – Content Marketing: All You Need To Know 2021 Plus Effective Strategies
- Download Our Free eBook
- What Is Content Marketing?
- What Are The Benefits Of Content Marketing For Yor Business?
- What Are The Types Of Content Marketing?
- 5 Strategies For Better Content Marketing Results
- Strategy 1 – Create A Content Schedule
- Strategy 2 – Publish Easily Shared Content
- Strategy 3 – Use Multiple Types Of Content Marketing
- Strategy 4 – Set Better SMART Goals
- Strategy 5 – Use Analytics to Track Your Progress
- Strategy 6 – Content Distribution & Promotion Content Distribution
- Conclusion – Content Marketing: All You Need To Know 2021 Plus Effective Strategies
Download Our Free eBook
What Is Content Marketing?
Content Marketing is a marketing strategy that content creators use to provide content for their audience.
That content can be in the form of articles, blogs, videos, and other media formats.
Content marketers spend time researching who are their prospects and what they need when it comes to products or services before creating content.
They then produce content with this information in mind which helps them stand out from competitors by targeting certain demographics, needs, and interests in their target customers.
The whole goal behind content marketing is because businesses know that people do not always make decisions based solely on price so producing quality content ensures leads stay interested enough to buy your product or service without having seen any pricing structure.
Content Marketing has been proven as a valuable tool in any marketer’s arsenal because it provides prospects with valuable information they need to make informed decisions about products or services that are relevant to them now or will be down the road. It also helps businesses
Effective Content Marketing involves planning your content based on some criteria that need to be met to best serve your target customer.
For example; you might decide that the best type of content to create is video since your audience spends most of their time on YouTube.
You will create your content based on these criteria but will involve other means like social media and email when you advertise your content.
By doing this you are getting as much attention on your content as possible.
An effective content marketing strategy will affect more than your immediate sales numbers.
It will build a solid foundation for the future growth of your business by helping you to establish a solid brand, build an audience of loyal customers, improve your brand awareness, and give you a loud and powerful voice that is trusted as an expert and leader in your industry.
What Are The Benefits Of Content Marketing For Yor Business?
Content marketing has many benefits for a business.
Content Marketing helps build trust and engagement with your content, which can positively impact the success of your business.
It also increases brand awareness as content is distributed throughout different social media channels to an audience that may not have been aware of you before.
And content marketing increases customer loyalty because it’s relevant content created just for them!
Benefits Of Content Marketing:
- Building Trust – The goal should be to establish yourself as a trusted source where people will go if they need any information about their area of interest.
- Increasing Engagement – People are more likely to share something when they feel like they’re part of the conversation or experience.
- Creating Brand Awareness– Once published on social media your posts and content can help to build brand awareness with your audience over time.
- Organic Traffic – Content marketing is an easy and effective way to build up organic traffic to your website.
- Low-Budget Effective Marketing – Content marketing is a low-budget way to market your business, products, or services.
Even though it does not cost as much as PPC Ads like Google Ads and other paid advertisements it is still just as effective in marketing your business.
- Reach Your Target Audience – Content marketing helps you to reach your target audience by giving them content that they are interested in.
- Engaging With Customers – Content Marketing can help companies connect with their customers on a more personal level. It also creates a tone of trust and authenticity among potential clients.
The content should be easy to read, pragmatic, informative, educational, and conversational.
- No Need For Overheads – Most businesses use some form of content marketing because it’s an affordable way to market products or services without having any overhead costs (such as hiring staff).
Even an entrepreneur or startup business owner can use Content Marketing effectively.
- Build Product Awareness – Content Marketing can be used to educate your leads and prospects about all your products and services.
It can be used to teach your leads and prospects how you can solve their problems which will drive conversions.
- Increase Conversions – Using content marketing to increase conversions is very easy.
In fact, as you produce more content more of your prospects and leads will trust you because they know so much more about you. This will make it easier to drive your conversions.
- Build A Community – “People like us do things this way” is a powerful way of building an online community.
Using content marketing to create an identity with your customers and prospects will help to foster a community-like feeling. For example, over at ClickFunnels Russel Brunson uses the motto “You’re only one funnel away” and “I build Funnels” as a way of inspiring his followers and build a clan-like identity within his online audience.
This will increase loyalty, trust, revenues, and profits!
What Are The Types Of Content Marketing?
There are several types of content marketing strategies that companies can choose from.
Whether you’re a small business or an enterprise, there is a content strategy for everyone!
Below we are going to take a look at all these types of content marketing.
We will also link to supporting posts to help you learn how to use these marketing strategies in your business today.
Paid Advertising Content Marketing
Content designed to create engagement and interactivity with customers in hopes of persuading them through interactive content such as videos and graphics.
These ads can be found on social media platforms like Facebook Ads, Google AdWords, LinkedIn Sponsored Updates, etc. For more information on the different types of paid content marketing click here
Social Media Marketing
This form allows businesses to build awareness about their product/services by using popular forms of social networking sites such as Facebook, Instagram, or Twitter to promote themselves online
Video Content Marketing
This content is content that includes videos to serve as educational content or entertainment content.
It can be used for a number of purposes such as building awareness, educating customers on your product/service, and to entertain with different forms of marketing
This type of content marketing consists mainly of print media advertisement which may include newspapers, magazines, etc
This form focuses on developing relationships with social media influencers (people who have created a following by posting interesting information) so they will share the business’s message online through their followers without any cost to the company.
This strategy entails sending newsletters out to the existing customer base in order to provide new updates about products/services and sell certain services. Email Marketing is a powerful tool that can be used to build a relationship with your prospects and nurture them into loyal customers and clients.
Infographic Content Marketing
Infographics are one of the most popular ways marketers use visuals to promote information through images/charts/graphs.
They have been used extensively since they were first created because it’s visually appealing and easy read format makes them easy to digest.
Infographic content marketing focuses on presenting helpful information and statistics in a visually appealing form. Infographics are a popular form of content with growing popularity because it focuses on using graphics to present information using short sentences like bullet points, charts like bar and pie charts, and relevant images.
This makes it easy to read and digest
Blog Content Marketing
Blog content marketing focuses on producing a blog for the company and providing content that is relevant to their industry.
Blog content can be in many forms such as short articles, podcasts, webinars, or any form of content that is meant to help educate consumers about certain topics.
For example, at CyberDream Developers we have an extremely detailed and helpful blog one email marketing, content marketing, and growing your business online.
Podcast Content Marketing
Podcast content marketing is similar to blog content marketing in the sense that it focuses on providing high-quality content for listeners.
Podcasts are a great way to gain new customers because they can be listened to anytime, anywhere and there are endless podcasts available.
Webinar Content Marketing
The webinar content marketing strategy is one of the most successful strategies out there right now.
It allows you to host live or prerecorded sessions where people submit questions through chat boxes as well as call into the session with their phone numbers given at registration time so that your business can answer any question they might have about your product or service.
It is a powerful way to drive conversions even for high-ticket products and services that can cost over $10,000.00
5 Strategies For Better Content Marketing Results
Strategy 1 – Create A Content Schedule
Creating a schedule to help you with managing the creation, publication, advertising, and updating of your content is always helpful in your content marketing success.
A content creation schedule is key to get content published and in front of your audience on a regular basis.
Strategy 2 – Publish Easily Shared Content
Shareable content is content that people like, comment on, share with their friends, etc.
This type of content keeps your blog post or article alive for much longer than it would otherwise have been without the shares from others. The more engagement you receive on your posts the better!
Become a source of quality information for your readers by finding out what they want to learn and then delivering just that: valuable and worthwhile tips about topics relevant to them.
Strategically use this guideline when deciding how often you should publish new content as well as which types are best suited for each publishing cycle (daily vs weekly)
Strategy 3 – Use Multiple Types Of Content Marketing
One of the best ways to dominate your content marketing campaign is by using more than one type of content marketing strategy at a time.
Before we get into this strategy let us explain that the ‘concentrate and conquer strategy is the best way to dominate any Content Marketing campaign.
Let us explain the Concentrate and Conquer Strategy.
Concentrate and Conquer
The way the concentrate and conquer strategy works is that you focus all of your energy on one main type of content marketing strategy until you have started to dominate that strategy.
For example, you might focus all your content marketing energy on building up your YouTube channel for 9 to 12 months before you seriously focus on getting traffic to your blog or starting a podcast.
Another example is you might focus on posting 2 blog posts to your website every week for 6 to 8 months before you try to build your social media following.
The idea behind the concentrate and conquer strategy is that you will be more successful focusing on one type of content marketing strategy at a time than trying to master them all at once and failing to make an impact on either.
Now that we understand the Concentrate and conquer strategy let us learn more about using multiple types of content marketing.
Use Multiple Types Of Content Marketing
When you decide to use Multiple Types of Content Marketing it should be after you have put the concentrate and conquer strategy to full effect.
That means that after your YouTube channel is growing consistently and getting a lot of views, your podcast is being downloaded more each week, or your social media has reached consistently high engagement and following.
We cannot define success for you in this post because each type of content marketing will have a different definition of success that depends on your business, audience, and goals.
Now that we’ve taken that into consideration let us learn how to put this into action.
After you have concentrated and conquered your YouTube channel for example you will want to continue posting content to your YouTube channel but also look at other means of content marketing that might benefit your audience.
You do this to reach a wider audience that prefers a different delivery method and to diversify your income stream.
You don’t want YouTube to be your sole source of traffic and success for your business as you grow so now you will decide to add a blog, podcast, or social media.
You will choose only one to compliment your YouTube channel and stick to growing it for 9 months.
You will also boost your early growth by advertising your new blog or social media to your YouTube subscribers. By doing this you grow another audience that can be monetized and grow your business as well as keeping your dominance on your primary Content Marketing channel.
The mistake that most people make is that they try to focus on too many channels too soon and this causes them to not get good at any.
The other mistake that most people make is that they double-down on one channel for too long and then if that one channel goes down like YouTube Ad revenues cuts or Google Updates that costs a website it’s ranking overnight, their business dries up along with it.
By using this strategy you will avoid that problem.
Strategy 4 – Set Better SMART Goals
A SMART goal is Specific, Measurable, Attainable, Realistic, and Timely.
For content marketing goals it is important to use these guidelines so that you know what you are working towards – here is an example of a SMART goal for content: -Create 20 blog posts in the next 12 months with at least 500 words per post on your website or social media channels.
We have prepared a detailed guide that teaches you all about SMART goals.
Additionally, it gives you 7 strategies to set better SMART goals that you can use in your business, marketing, and life today.
You can find that article here: Set Better SMART Goals With These 7 Strategies
Strategy 5 – Use Analytics to Track Your Progress
You should always analyze how content will help grow your business as well as analyzing which content has been successful before spending time creating more content.
It’s really about using data analysis around everything from SEO rankings to user engagement rates and bounce rates.
Data analytics can be found everywhere such as Hootsuite (free), Google Analytics, Google Search Console, and other third-party traffic analytics software like Hotjar, Crazy Egg, and Microsoft Clarity.
Different Content Marketing types will have different ways to measure and track your content performance.
They will be extremely helpful in helping you understand how your content is being received and might even have clues on how to improve your content’s performance.
Strategy 6 – Content Distribution & Promotion Content Distribution
Content can be content distributed by using content platforms such as Facebook, Twitter, or LinkedIn.
These content platforms allow marketers to post content onto their site and share the content through other social media sites like email marketing services and SMS text messages for mobile devices.
They also have an option of paying a monthly fee so that they are promoted on these different channels for even more visibility. Content Distribution should follow your audience’s needs. Content Distribution is not the same as using Strategy 3’s Using Multiple Types of Content.
With content distribution, you’re only focused on getting your content to as many people as possible and driving them back to your original post.
For example, tweeting about your most recent blog post to get more traffic to your blog and not to grow your Twitter following.
Content Promotion The most important part about Content Marketing is getting it in front of people who might find it interesting.
This can involve newsletters, blog posts, videos, infographics, etc., which all need some sort of promotional strategy behind them if you hope to accomplish anything with all this work creating content. You can improve your ability to do this by doing Content Promotion.
Content Promotion can be as easy and low-budget as posting links to your content in Facebook groups or to your email list.
The other way this can be done is by running Ads like Facebook, YouTube, and Google Ads to your content.
The idea of Content Promotion is to get as many eyeballs as quickly as possible to your content using promotional methods.
Conclusion – Content Marketing: All You Need To Know 2021 Plus Effective Strategies
Thank you for reading this content marketing blog post. We hope you found it helpful and informative!
If there’s anything else we left out that you want to know, please feel free to reach out using the comment section below.
If you would like to get a solid content marketing strategy to grow your business then don’t hesitate to get your free consultation with our team. We would be happy to assist you in getting more sales, clients, and growing your business online.
Get your free consultation here.
And don’t forget to share your thoughts in the comments section at the bottom of any content article on our website! Until next time, take care, everyone 🙂