Introduction – Inbound Marketing: All You Need To Know 2021 Plus Effective Strategies
Inbound Marketing is one of the top trends in marketing today. What exactly is Inbound Marketing?
Inbound marketing is a form of marketing that focuses on attracting customers to the company website through content.
By providing expert, free content for your target market, you will attract inbound links and social media shares.
This results in increased traffic to your site which leads to more conversions.
It’s a strategy that uses a variety of digital channels to attract, engage, and convert customers-usually with content marketing instead of actively going out and trying to find a client.
But what does it take to create an effective Inbound Marketing campaign? What are the benefits of an Inbound Marketing campaign? How can it grow your business and get you a steady and consistent supply of sales and clients?
In this article, we’ll answer these questions and more. From choosing your channel mix to creating compelling content, we have you covered!
We would like to discuss what is Inbound Marketing and how it can benefit any business!
- Introduction – Inbound Marketing: All You Need To Know 2021 Plus Effective Strategies
- Download Our Free eBook
- What Is Inbound Marketing?
- What Makes Inbound Marketing Unique?
- What Are The Benefits Of Inbound Marketing?
- What Does A Solid Inbound Marketing Strategy Looks Like?
- What Is The Inbound Marketing Methodology?
- What Is The Difference Between Inbound Marketing And Outbound Marketing?
- What Is The Difference Between Inbound Marketing & Content Marketing?
- What Is The Difference Between Inbound Marketing And Digital Marketing?
- How Can You Improve Your Inbound Marketing With Email Marketing?
- 1 Powerful Inbound Marketing Strategy For More Conversions
- Conclusion – Inbound Marketing: All You Need To Know 2021 Plus Effective Strategies
Download Our Free eBook
What Is Inbound Marketing?
Inbound Marketing is a marketing strategy that focuses on creating content for your audience’s needs and wants.
It has the goal of attracting customers through inbound channels such as organic search, social media, blogs, etc.
Inbound Marketing is a powerful way to generate high-quality traffic and leads to your website and business.
With a well-thought-out and effectively executed Content Marketing strategy, your business will never be out of leads, sales, and new customers.
But before you can start reaping the benefits of an effective inbound marketing strategy we must first help you to understand what are the benefits of Inbound Marketing and how to get your own Inbound marketing strategy to use in your business.
We will give you 1 powerful Inbound Marketing strategy that you can take and use in your business today.
So before too long let us get started!
What Makes Inbound Marketing Unique?
The thing that makes Inbound Marketing unique is its approach to marketing and getting clients.
The way this separates Inbound Marketing from all other forms of marketing is the way it interacts with your prospect and converts them to a customer or client.
Inbound Marketing is focused on preparing content that can be found by prospects and customers who are searching for it. This is in contrast to traditional marketing that is mainly ‘interruption-based.’
Interruption-based marketing is marketing that intrudes on your attention and tries to divert it from what you were doing or focused on in order to educate, nurture, and convert you to a customer.
Inbound marketing is not interruption-based and is focused on educating the customer and forging a relationship versus going after an immediate sale.
In Inbound Marketing, you are attracting the customer and not interrupting them.
It is focused on creating high-quality content that attracts visitors from search engines and inbound links from other websites which results in increased traffic to your site and leads to more conversions!
In this way, Inbound Marketing can be seen as a form of ‘pull marketing’ rather than conventional ‘push marketing.’ Push marketing hinges on forcing customers into actions they might not want or need while pull marketing leverages pulling prospects across a defined conversion path by making it easy for them to make progress at their own pace.
In Inbound Marketing there is no pushy approach but instead an informative one.
Lots of companies use both Inbound Marketing strategy alongside another type of digital channel such as PPC to get the best returns on their marketing investment.
We will learn more about Inbound Marketing strategies to grow your business in this post.
What Are The Benefits Of Inbound Marketing?
In Inbound Marketing, your company proactively attracts visitors to your site instead of waiting for them to find you.
It’s an all-encompassing marketing strategy that includes blogging, social media, email marketing, and lead generation campaigns.
Inbound Marketing is a great way to generate new leads as well as increase the awareness of your website or business online.
Today in this digital age people search Google for information and help more than ever before!
80% of web searchers start their search with a keyword in mind – this means if you are not using Inbound Marketing then chances are good that someone else is doing it better than you are and stealing the customers right from under your nose (literally!).
Now that we know this risk we will now take a look at the advantages of using Inbound Marketing in your business.
There are many advantages of using Inbound Marketing in your business.
Some of these advantages include:
- Increased Website Traffic
The more traffic you get to your website the more likely it is that you will get a new customer or client.
With an effective inbound marketing strategy, you will be able to increase the traffic on your website through means such as PPC advertising, SEO, and blogging.
There are many other ways to increase your website traffic.
In fact, we have created a detailed guide with 32 awesome ways you can increase your website traffic. You can find that guide here: 32 Powerful Website Traffic Generation Techniques You Need To Try
- Increased Website Conversions
Not only will you increase the traffic on your website with inbound marketing but you will be able to increase the conversions you get as well.
Inbound marketing is more than just getting more traffic to your website.
In fact, Inbound Marketing is focused on producing content and resources that will be geared towards getting high-quality traffic to your website.
This traffic will be warmer and therefore more likely to convert than traffic generated through some other means. Because of the strategy used in Inbound Marketing, you will experience an increase in your conversions as well.
We have prepared an article that teaches you the 10 worst reasons why your website isn’t converting. You can find that article here: 10 Worst Reasons Your Website Isn’t Converting
Additionally, we have prepared a free eBook to teach you about Your Website’s Conversion Mistakes. It gives you 26 Reasons Why Your Website Is Scaring Away Your Customers. It also teaches you how to fix these issues.
You can download the free eBook here.
- Increased Loyalty
One of the best advantages of using Inbound Marketing to grow your business is that it will result in an increase in loyalty from your customers.
The reason this happens is that Inbound Marketing is focused on producing content that is helpful for your target audience.
In fact, you will be helping your audience learn more about their problems and solve them. This will cause them to be more loyal to you ad your brand.
- Establish You As An Expert And Authority
Perhaps the biggest long-term advantage of Inbound Marketing is that it will position your business as a trusted authority in your industry.
This happens because your content will demonstrate to your prospects that you are knowledgeable about their problems and how to solve them.
In fact, because you’ve produced so much helpful content to them they will respect you as an Industry Authority and trusted voice. this will have a direct influence on your conversions and result in more new clients and new sales.
- Qualified Leads
In Inbound Marketing, you will have a steady stream of qualified leads.
In order to acquire more customers, these people will need to be nurtured over time as well.
You can use strategies like an email marketing drip campaign and nurture campaigns to nurture your prospects into leads and then into customers and clients.
- Growing Your Brand
Inbound Marketing is a powerful tool for brand growth.
By using Inbound Marketing to produce highly helpful and relevant content to your target audience you will build a relationship with them based on trust and confidence.
They will trust you to help them with their problems and they will look to you for answers when they have questions.
In fact, they will have you as their first option when searching for answers and looking to solve a problem by hiring. Because they know you, trust you, and love you they will also be more likely to recommend you to their friends and family.
They will resonate more with your brand and ‘your way of doing things.
- Reduced Marketing Costs
By using an effective Inbound Marketing strategy in your business you will have reduced marketing costs.
The way this works is that an effective Inbound Marketing strategy will be built to take advantage of your clients or customers wherever they are in the buyer’s journey.
By optimizing your marketing campaign for each stage of the buyer’s journey you will be able to get the best returns on your investment at each stage of your marketing campaigns.
Your Inbound Marketing strategy will fuel your marketing campaigns by driving highly qualified leads and warm traffic.
With more qualified leads and warm traffic being placed into your sales funnel you will have better conversion rates and lower costs per conversion
What Does A Solid Inbound Marketing Strategy Looks Like?
The Inbound Marketing Campaign
Inbound marketing is a strategy where you attract visitors to your website by offering them content that will provide value or interest to them.
This can include information such as product reviews, blog posts, videos, and infographics for example.
One of the most important aspects of an Inbound Marketing campaign is quality content creation because this provides people with more reason to share what they have found on your site which then generates more traffic through social media channels like Facebook, Twitter, and LinkedIn for instance.
In content creation quality always beats quantity.
The reason is that there is so much competition out there that only a few will take the time to do dedicated research and produce high-quality content.
Your audience is used to getting mediocre content so when they come across your content that is of extremely high quality they will tend to stick to it and keep coming back for more. They will even go as far as sharing the content with their friends and family that it could help.
The message is very clear: Produce high-quality content or don’t produce any at all.
Step 1. Determine Your Campaign Goals
In order to have a successful Inbound Marketing campaign, you should start by determining your goals for the campaign.
This will help you determine what type of content would be best suited to offer visitors on your site, which channels are most appropriate, and how much time it may take before there’s enough traffic coming into the website to make an impact on business metrics like lead generation or conversion rates.
Step 2. Determine The Best Type Of Content To Produce
The next step is to determine what type of content will be created for your clients.
This will depend greatly on their preferred way to consume information. Some may prefer video, others might prefer to read.
Still, others might prefer to listen while they are doing their workout or preparing breakfast.
Deciding on the type of content to create will prove critical in your Inbound Marketing campaign’s success. One way to determine which type of content you should create for your audience is to think of where they spend their time online and how they interact with your competitors and close substitutes.
Teenagers and adolescents will consume a lot of social media. This might mean that you can reach them best on social media and YouTube.
If your target is adults over the age of 40 then you might need to dig a little deeper and find that they spend a lot of time on Google and Facebook groups so you probably need to go blogging for a bit and share your content to these Facebook groups.
There is no hard and fast way of definitively telling which type of content fits best for your prospect without first looking at who your prospect is.
Step 3. Content Planning And Schedule
The next stage to developing a solid Inbound Marketing strategy is to settle on a content publishing schedule.
A content schedule is a plan that dictates how often you publish content. In order to have a successful Inbound Marketing strategy.
It is important to set up and maintain an effective publishing schedule so that people coming across your blog or website can find new posts at regular intervals – this means keeping track of the date and time for each post with a calendar app on your phone or manual publishing schedule.
When your audience knows that they should expect new content at a specific time and frequency they will be more likely to show up and take you seriously than if you used a laissez-faire approach where you published infrequently and unpredictably.
Step 4. Keyword Research And Planning
The next important step in your content creation process and any successful Inbound Marketing campaign would be keyword research and planning.
With this process, you are able to identify keywords relevant to your business which will help increase search.
Without producing content around keywords that are being sought after it is unlikely that your content will be found. If your content isn’t being found then your Inbound Marketing campaign is a failure.
To avoid this you should provide content that is being searched and is relevant to your audience.
There are many ways to find content ideas but the best way is through the use of Keyword research.
Keyword research is a process of determining which keywords and phrases are being searched for in Inbound Marketing.
It is a vital part of any Inbound Marketing Campaign because it provides insight into what your potential customer wants.
We will provide a helpful video below on how to do keyword research easily for an effective Inbound Marketing campaign.
Now that you have settled on a solid foundation for your Inbound Marketing strategy you will need to create your content.
The type of content you create would have already been decided.
Step 5. Content Distribution
The next stage is to have a content distribution plan. It is not enough to create your content and hope that people find it.
Instead, you need to distribute your content across the web to get as many eyeballs as possible on it.
Content distribution involves sharing your content across the web to social media, your email list, and even to your friends.
You may use organic means like SEO and social media posts or you may use inorganic means like Facebook Ads and Google PPC Ads.
There are many advantages and disadvantages to using organic and inorganic traffic for your website and getting more traffic to your Inbound Marketing campaign.
You can learn all the details about organic and inorganic traffic from this post we’ve written: How To Use Organic Traffic And Inorganic Traffic Plus 7 Explosive Online Success Tips
Step 6. Analysis & Optimization
The final stage of a solid Inbound Marketing campaign is analysis and optimization.
During this phase, you analyze the performance of your inbound marketing campaign and make adjustments to improve it.
You may use analytics software like Google Analytics and KISSmetrics to measure the performance of your Inbound Marketing campaign or you can do a manual analysis using Excel spreadsheets, highlighters, highlighting pens, and all sorts of other tools that help you analyze data.
Often times Inbound Marketing campaigns are measured by how many clicks they generate from prospects searching for products within their industry–this is known as “Click-Through Rate” (CTR).
The higher the CTR the better because this means there were more people who were interested in what you had to say about Inbound Marketing than not.
The final step in this stage in an Inbound Marketing campaign is optimization: analyzing its effectiveness and making changes accordingly.
This phase is where you make changes to the parts of your campaign that aren’t working and need optimizing. During this phase, you might do things like split testing different parts of your content to see which one gives a better Click-Through-Rate or Signup rate.
You might look at what your competition is doing that is working out well for them and use that to improve the quality of your content. Remember; produce high-quality content or don’t produce anything at all.
By analyzing and optimizing your content you will have a better idea of what type of content your audience best resonates with and finds helpful.
This will help you to create higher-quality content much faster.
What Is The Inbound Marketing Methodology?
In Inbound Marketing, the process of attracting customers to your website is reversed.
Rather than waiting for prospects to find you on their own, Inbound Marketing uses a variety of techniques to bring potential clients towards your product or service (thus making them “in-bound”).
The Inbound Methodology can be broken up into three parts: Attracting Visitors/Leads, Engaging Prospects, and Delighting them.
This is most often times described as being an endless cycle of attracting your prospects, engaging them by providing helpful solutions to their problems with your content, and delighting them.
The process then restarts by attracting them with a new solution to another problem they might be faced with or a unique solution to the one you’re currently helping them with.
In order to create an effective Inbound Campaign, it’s important that people know about what you have to offer in the first place.
There are many ways that this can be accomplished; most importantly though by creating high-quality content around topics related to your industry and your prospect’s pain points.
The engagement stage is where you produce helpful information and solutions to your prospects that help them to solve their problems.
Your solutions should help them move away from pain or towards pleasure and should be a viable option for their budget and timeline.
For these reasons you must ensure that the product/service you offer is a feasible solution for your prospects and fits their current economic standing.
You can learn more about this by reading about your Ideal Customer Profile (ICP).
Delighting your prospects involves producing help, support, and further information to your prospects after they become a client or customer.
The delight stage is focused on building a positive relationship with current customers and clients that can result in a satisfied customer and referral business.
This can be done through product usage tutorials, continued training on how to gain more success, and even by doing a follow-up email sequence with your clients after they’ve completed doing business with you that helps them learn more about the service you’ve offered them.
What Is The Difference Between Inbound Marketing And Outbound Marketing?
Inbound marketing is a strategic digital marketing technique that attracts customers to your business with content and offers, rather than interrupting them.
Inbound marketers focus on producing high-value content in order for it to be successful within the online community.
Outbound marketing focuses more outside of your company’s website or blog channels by using tactics such as direct mail campaigns, telemarketing, email blasts, social media advertising, print advertisements (print flyers), cold calling, etc.
The goal of these methods is generally aimed at making contact with new prospects who may not yet know about you or your product/service offerings – This can lead to an increase in sales leads but they’re typically less qualified than those coming from an Inbound Marketing campaign.
Inbound marketing differs from outbound marketing in that Inbound Marketing creates content that is being sought after while Outbound marketing is the promotion of products or services through traditional advertising such as print ads and television commercials.
Inbound Marketing vs. Outbound Marketing
The approach of Inbound Marketing versus Outbound marketing varies exceptionally. We will look at some of the differences below:
- Inbound Marketing is focused on the buyer and on solving their problems. For this reason, it’s said to be ‘buyer-centric.’ Outbound marketing is focused on what the seller is selling and its features. For this reason, we say it is ‘seller centric’
- Inbound Marketing is focused on who the company is and why they do what they do. Outbound marketing is focused on what the company does.
- Inbound marketing is focused on attracting clients by producing helpful information and content that will educate them about their problems and possible solutions. Outbound marketing is focused on interrupting potential clients to get their attention
- Inbound marketing is focused on providing helpful content that proves they are thought leaders in the industry. Outbound marketing is focused on forcing a sale.
Inbound marketing is much easier on your budget than outbound marketing because it doesn’t involve the vast majority of expenses.
What Is The Difference Between Inbound Marketing & Content Marketing?
As we discussed above Inbound Marketing is a marketing strategy that focuses on creating content for your audience’s needs and wants.
It has the goal of attracting customers through inbound channels such as organic search, social media, blogs, etc.
Content Marketing is Inbound marketing with a focus on content. Content marketers create compelling, engaging, and educational content that will attract clients to the company’s website where they can be contacted for sales purposes.
This type of Inbound Marketing often involves blogging but doesn’t have to as long as it includes quality information or tutorials.
For example, YouTube channels are an excellent way to learn about specific topics in Inbound Marketing without having someone else teach you what you need to know.
It also provides another avenue for potential customers who would like more insight into your products before committing their time and money towards them.
What Is The Difference Between Inbound Marketing And Digital Marketing?
Inbound marketing is different from digital marketing in that Inbound Marketing consists of creating compelling, engaging, and educational content to attract clients to the company’s website where they can be contacted for sales purposes.
Outbound methods such as email or push notifications are not necessary with Inbound Marketing because it relies on bringing customers in and producing helpful content that the customers can find themselves.
Digital Marketing, on the other hand, includes all forms of online advertising like Pay-Per-Click and social media ads which show up on a user’s timeline without an outside prompt as Inbound does.
Digital marketing also includes using SEO techniques (search engine optimization) so your target audience will come across your content organically when looking for something specific related to what you offer instead of having to search through many irrelevant search results.
How Can You Improve Your Inbound Marketing With Email Marketing?
An Inbound Marketing strategy to consider is Email marketing.
In a nutshell, email marketing is when you send out relevant emails with information about your new products or services to people who have given you permission in the past (usually through signing up for your mailing list).
- Send an introductory email to new subscribers with a compelling offer and informative content
- Schedule emails at regular intervals, such as every week or month (and not only when there is something “new” on the website)
- Use call-to-actions in subject lines like “Get My Free Report Now!” and focus messages on providing useful information to recipients rather than just promoting products
These are all strategies for improving your Inbound Marketing with Email Marketing! You should be able to implement these simple changes into your Inbound Marketing Campaign very easily.
Email marketing has been shown time and again as one of the most successful forms of Inbound Marketing.
Email marketing is one of the most effective Inbound Marketing tools you can use. We have created an in-depth guide with helpful information on how to improve your inbound marketing results with Email Marketing.
1 Powerful Inbound Marketing Strategy For More Conversions
In this section, we are going to give you a 5-step simple but powerful Inbound Marketing strategy that entrepreneurs, marketers, small business owners, and startups can use to start growing their businesses.
At the end of the section, we will link to a more extensive article with even more Inbound Marketing strategies that you can use to grow your business online.
The magic to this strategy is that we have given you 5 separate inbound marketing strategies that can help you to increase the results of your inbound marketing.
The steps here are ordered to create 1 powerful 5-step strategy that can be used in your business today no matter the type of business you have.
Step 1 – Use Email Marketing
Email marketing is one of the most powerful marketing tools available in your online marketing arsenal.
In fact, email marketing has the highest Return On Investment (ROI) among all digital marketing media. Email marketing has an average ROI of 4400%.
That means that for every dollar invested in an email marketing campaign you should expect to make about $44 in return.
Additionally, you should average a dollar of revenues each month for every email subscriber on your list.
That means that if your list has 10,000 subscribers you should be averaging around $10,000 in revenues each month.
This number can greatly increase with better conversions, higher-priced products, and a sales funnel.
To improve your inbound marketing strategy with email marketing is very easy. In fact, all you need to do is use email marketing to improve the relationship you have with your leads and prospects.
In fact, you can also improve the conversions you see by using email marketing to provide more helpful and relevant information to your prospects via email.
By using a nurture campaign you can use email marketing to learn more about your prospects, their pains, their desires, and even the best product or service to help them solve their problems.
To help you make the best of using email marketing to improve your inbound marketing strategy we have prepared a complete guide.
In fact, this guide has 10 strategies on how to use email marketing to improve your inbound marketing results as well as 14 types of email marketing campaigns you need to use to start growing your business online.
Learn more about this strategy and how to use email marketing to improve your inbound marketing results here.
Step 2: Increase Signups With Free Content
One of the fastest ways to see better results with your Inbound Marketing Campaigns is to use email marketing to boost conversions.
We’ve already looked at using email marketing to improve your inbound marketing campaign results.
Now we will look at how to increase our lead generation capabilities using inbound marketing.
The best way to increase the number of signups you get on your lead generation forms is by giving something for free in return for the signup.
I know this may seem like it is common knowledge but it really isn’t. In fact, a lot of people get this wrong.
In fact, let’s be more specific because it is not enough to give away something for free; you must give away something of extremely high value for free.
The perceived value of what you’re giving away must be as high as possible.
This perceived value will cause your prospect to bite at the opportunity with all they have and be practically begging you to take their email addresses in return for it.
Sounds too good to be true?
It’s really not.
Let’s look at how to achieve this result. The first thing you need to know are some examples of free items or lead magnets, gated content, or content upgrades as they are normally called, and then think in terms of your customer to find out what would be the most enticing thing you could offer for free.
Just a word before we continue; the item you offer doesn’t have to be free.
The perceived value just has to be that much higher than what they have to give up but we have found that using the word ‘Free’ in your offer is the best conversion driver possible.
Some examples of really good free offers or lead magnets include:
- A free eBook (you can download our free eBook and learn why you’re not making more money from your website here)
- A coupon or discount code
- A free consultation
- A free product sample
- A free book
- A free e-course
- Access to exclusive content
- Access to a free webinar
- Additional resources to help solve a problem
- A free trial
As you can see there are many options to choose from when it comes to offering something for free to your prospects to increase the lead.
Test and try to see what drives the highest conversions.
Think in terms of the customer and figure out what would be the most helpful or highest valued content or product you could get to drive you closer to a conversion.
Step 3: Use An Email Drip Campaign
An email drip campaign is the process of sending your prospects an email or sequence of emails at a particular time.
A drip campaign can be automated and set to be triggered and sent when a certain condition is met, for example, a new subscriber is added to your list.
A welcome email drip campaign is one of the most effective and powerful drip campaigns we have found to drive conversions.
In fact, welcome emails are found to have a 26.9% open rate, can see up to 300% more revenues and transaction rate per email over regular emails, and generate up to 320% more revenues than other promotional emails.
If you aren’t using welcome emails then you are basically giving money away or flushing it down the toilet – whichever scares you more.
Then think about the massive returns you can see if you add your welcome emails into an email drip sequence.
A drip sequence is especially effective in boosting your conversion rates, building a relationship with your prospects, and driving more sales to your business.
We have prepared a detailed guide to help you with using a welcome email drip campaign to boost your revenues. It even includes 9 email templates that you can use to improve your conversion.
Learn more about using welcome email drip campaigns to boost your conversion here: 3 Effective Sign-up Drip Campaigns for Effective Email Marketing Conversions
Step 4: Use A Sales Funnel
So far we have improved our inbound marketing campaigns using email marketing, we have increased our email signups from our inbound marketing campaigns using better lead magnets and free offers and we have boosted our conversions using a welcome email drip sequence.
In this stage, we are going to use a sales funnel to massively increase the number of revenues we make per customer or per sale from our welcome email marketing campaign.
But first, let us define what a sales funnel is.
What Is A Sales Funnel?
A sales funnel is a marketing strategy that is used to build a sales pipeline and convert potential customers into leads.
In simple terms, the goal of using a sales funnel in Inbound Marketing strategies is to get as many people who come across your website or social media posts through to becoming paying clients.
The way to do this is by adding a sales funnel to your inbound marketing campaign. The way you add a sales funnel and increase your revenue will depend on your business and your product or service offerings.
To help you with this process we have prepared a detailed article that will give you a step-by-step process on how to do this. You will even be given a process and flow that you can take and use in your business today.
Learn more about increasing the revenues of your business by up to 10x by using a sales funnel by reading this article:
- Sales Funnels: All You Need To Know In 2021 Plus Effective Strategies
- Get More eCommerce Sales With This 1 Powerful Strategy
- 1 Powerful Digital Marketing Strategy for Small Businesses and Startups
Step 5: Use A ‘Thank You’ Post Sale Email Campaign
One of the best things you can do after you’ve signed up a new client or made a sale is to send your new client or new customer a ‘thank you’ email campaign.
The way a thank you email campaign would work is two-fold:
- The first is that it helps to build a deeper and more meaningful relationship with your new customer or client
- It helps to educate your new customer or client about their product or service. This can help to improve loyalty and the chances they recommend your business to their friends or family
A ‘Thank You’ email sequence is very easy to create. It is also just one of 14 types of email campaigns you should be using in your business.
To get started with your thank you email sequence you can use a drip campaign with only two emails.
The first email should be sent a day after the sale has been made. Waiting a day increases the human element and makes it seem a lot less automated and more natural.
This first email should only tell them how much you appreciate them doing business with you and include some ‘helpful guides and resources’ to help them make the best of their new product or service.
This will improve the quality of service they get from your product or service which will directly improve their satisfaction with you and your business.
The second email you send will be to ask them how they felt about your service.
If the service was excellent then you want to reply with a link to your feedback and review page, your Google My Business review, Yelp review, Trust Pilot review, or any other review platform that you would like to improve your brand on.
This will contribute to an increase in your company profile in the public domain.
If the feedback is negative you should reach out to them personally, by phone, to listen to what caused them to have a poor experience with your business.
This will be your biggest chance to earn a loyal fan or customer for life. By listening to their problem and helping them to resolve it you will have given them a better experience than 99.99% of every other business.
It will also show that you care about your customers and clients.
To learn more about this email sequence as well as 13 other email sequences you should be using in your business today read this article we prepared for you: 14 Types of Email Marketing Campaigns for Small Businesses: How to Increase Revenues!
Conclusion – Inbound Marketing: All You Need To Know 2021 Plus Effective Strategies
In this article, we have learned what is Inbound Marketing and we have also learned some of the many ways that an Inbound Marketing strategy can benefit our business and grow it.
We have also given you one powerful step-by-step Inbound Marketing strategy that can help you grow your business online.
If there is anything that you don’t understand please leave a comment in the comment section below. We will be happy to help you resolve your concern.
Do you require some help to get more clients, customers, and sales online to grow your business online?
Then set up a free consultation with our team and we will help you find the best solution for your business.