Introduction – 27 Powerful eCommerce Marketing Tips To Explode Your Online Sales
I’m thrilled to be able to talk about eCommerce marketing tips that will help grow your eCommerce business in 2022!
I know that you’re hungry for sales and growth, so I’ve written an article on eCommerce marketing tips that can help you get more attention online and better conversion rates.
If you want to grow your online store in 2022, then it is time that you start doing eCommerce marketing research and coming up with a plan.
There are many eCommerce marketing tips out there that will help online stores grow like they never have before.
In this blog post, we will discuss 27 eCommerce marketing tips that can be used by DIY marketers, eCommerce store owners, and digital marketers to get started today!
- Introduction – 27 Powerful eCommerce Marketing Tips To Explode Your Online Sales
- Download Our Free eBook
- What Is eCommerce Marketing?
- No. 1 Use Instagram
- No. 2 Use Pinterest
- No. 3 Use Facebook
- No. 4 Use Email Marketing
- No. 5 Use Search Engine Marketing
- No. 6 Use Content Marketing
- No. 7 Start A YouTube Channel
- No. 8 Start A Podcast
- No. 9 Use Google Ads
- No. 10 Use A Sales Funnel
- No. 11 Work On Your Abandoned Carts
- No. 12 Optimize Your Website
- No. 13 Use Better Email Marketing Lead Magnets
- No. 14 Use Better Email Marketing Campaigns
- No. 15 Add A Live Chat Assistant
- No. 16 Run Special Sales
- No. 17 Use Google My Business
- No. 18 Use Custom Product Pages
- No. 19 Leverage Social Proof
- No. 20 Optimize For Speed
- No. 21 Optimize For Mobile And Responsiveness
- No. 22 Start An Online Movement
- No. 23 Use Affiliate Marketing
- No. 24 Get More Website Traffic
- No. 25 Use Inbound Marketing
- No. 26 Use Urgency And Scarcity
- No. 27 Use Influencer Marketing
- Conclusion – 27 Powerful eCommerce Marketing Tips To Explode Your Online Sales
Download Our Free eBook
What Is eCommerce Marketing?
There are many eCommerce marketing tricks out there that will help eCommerce stores grow like they never have before.
Before we can even get into this list the question you might be asking is what does eCommerce marketing actually encompass?
Well, it includes anything from social media advertising to optimizing your product listings and website content for SEO purposes!
It can also include online digital ads and promotions on email newsletters or even offline store flyers and events.
So really, any form of promoting a business’s products or services would fall under eCommerce marketing in one way or another!
The best part about e-commerce marketing is the fact that we all start with a clean slate when it comes to our personal relationships with potential customers.
That is unlike brick-and-mortar businesses that often rely on their physical location and local brand recognition to get sales.
Now that we understand what eCommerce Marketing is let us get into the list of 27 awesome eCommerce marketing tips to get explosive growth for your online store.
No. 1 Use Instagram
The first eCommerce marketing tip we have to share with you is that you should use the power of Instagram to start growing your online store.
Instagram is one of the most popular social media platforms and its advertising can bring eCommerce store owners a lot of traffic in no time!
You have to start by creating an account on Instagram that includes your business name, contact information, website URL, email address, etc.
This will help you create more credibility with potential customers who are not yet familiar with your eCommerce store. You must also ensure you use a business account and not a personal account.
A business account will give you access to advanced metrics and reporting that will help you to improve the quality of your posts to get better results.
One of Instagram’s most powerful eCommerce features is called Instagram Shopping. Instagram Shopping gives you the ability to set up an eCommerce store on your Instagram account. Instagram Shopping allows you to tag your products on your Instagram posts and link them back to your online store.
By tagging your products in your Instagram posts your Instagram audience will see your products and be able to buy them directly from Instagram.
Another way that this eCommerce marketing tip can grow your business is that you can use Instagram to set up products for sale through IG stories or via ads.
You should also post often about special offers and discounts too so people know what’s going on at all times. Make sure each photo has clear product descriptions as well!
Using Instagram shopping to boost your online sales is a simple and powerful eCommerce marketing tip that you can use without investing a lot of money or time. You don’t need to hire a professional either.
Just set up your Instagram account and get started.
No. 2 Use Pinterest
The second eCommerce marketing tip we have for you to use to grow your business is that you should leverage the power of Pinterest to grow your business.
Pinterest is one of the most powerful social media/search engine platforms that you can use for eCommerce growth.
Pinterest is powerful for use in growing your online store by providing eCommerce store owners with the ability to create e-commerce feeds of products.
The first thing you have to do when using Pinterest for eCommerce marketing is to make sure that your pin feed includes a link back to your website in order to drive traffic and sales from the platform.
In addition, it’s important that each post on your feed has an eye-catching graphic so potential customers can find what they’re looking for at a glance.
Promoting these pins through advertising will also be very powerful as well since people are often searching Pinterest themselves for specific items or brands related to their interests. You should include keywords within those ads as well!
Another way that this eCommerce marketing tip can grow your business is by making use of boards like “Top Sellers” or “New Arrivals.” You can even use categories for your products like “Men Gym Shoes” and “Women Jackets.”
These boards are often very popular on Pinterest and can generate a lot of eCommerce sales.
Even though Pinterest is such a powerful eCommerce marketing tool it is not for every eCommerce business.
You can learn if Pinterest is right for your business by reading this article we wrote that tells you which social media is best for you to use to market your business online.
No. 3 Use Facebook
The third eCommerce marketing tip we have for you to start growing your e-commerce store is that you can use the power of Facebook to your advantage.
You can use Facebook groups and pages to grow your eCommerce store by reaching a large audience of your ideal eCommerce consumers.
You should start by creating a Facebook page around your niche, product, or store that has all the information about your e-commerce store and products on it like pricing, availability for purchase, etc.
You should post helpful information that people in your group might like and not just your products. For example; if you sell dog treats you can post about the best types of dog food for each size dog or how to train your dog to poop outside.
Your Facebook page should be more than just a place to advertise your products.
Make sure to change the privacy settings too so only people interested in what you’re selling can see posts from this page or group. You also want to use high-quality images on these pages as well which is another way that this eCommerce marketing tip will grow your business!
You can also use Facebook groups to generate a lot of buzz around your eCommerce store or products. You can use these groups to ask eCommerce questions that people might have about your products.
For example, if you sell a product like e-liquids for electronic cigarettes then you might post “What’s the best flavor of e-liquid?” as a question and wait for responses from members in this group who know what they’re talking about. You should create polls on Facebook too where one choice is always your company or eCommerce store when possible!
Don’t forget to invite other small businesses to join your group so it doesn’t just become an echo chamber with all of the same customers buying similar items over and over again!
This eCommerce marketing tip will grow your business by using Facebook Groups because more exposure means more sales and you can also have a safe place for fans of your store and products to meet each other and establish a real, authoritative brand culture.
Another powerful eCommerce marketing tip to grow your online store using Facebook includes using Facebook Ads.
Facebook Ads are an effective way to promote your business and grow online.
Facebook ads can be delivered in a variety of ways such as traditional banner ads, video pre-rolls, or native posts on the platform.
You should also consider boosting posts into newsfeeds too!
All three of these advertising methods will get more people interested in what you’re offering at your eCommerce store but they all work differently so it’s important that you know which one would suit best with the type of eCommerce product/service that you offer.
You want to use this eCommerce marketing tip by creating specific ad campaigns targeting potential customers.
Recommended post: 14 Powerful Facebook Business Page Optimizations in 2021
No. 4 Use Email Marketing
One of the most powerful, and maybe the most powerful and most effective, eCommerce marketing tips we have for you today is that you should leverage the power of email marketing.
Email marketing is the use of email to deliver promotional messages, typically sent to a list of subscribers or customers using e-mail. The e-mail is typically in the form of a message or other advertising material, which may include an offer for something like sale items.
The e-mail can be sent to promote products available from one’s own company and also offers from outside companies that might interest customers who have shown interest in those goods.
The e-mails are usually delivered on either the same day they’re sent out or at some later date; however, even if you don’t get your email marketing messages to read right away, many mail programs will store them as drafts until someone has time to look over it.
Email Marketing is all about getting people back to your site so you should always provide links that allow readers easy access to what you want them to see next
Email marketing is one of the most powerful eCommerce marketing tactics because it’s proven to be an effective way for any eCommerce business to get more exposure and grow its online store.
Email marketing is all about building eCommerce trust with your customers by sending them valuable e-newsletters and e-bulletins that keep the lines of communication open.
You want people to know what’s going on at your store so you should send emails when new products are launched or as soon as a promotion is announced for example.
Don’t forget – even though email marketing might not be all about pure advertising, it can still bring in more sales for your eCommerce store through increased exposure!
If you’re looking to grow an online store, then every single one of these eCommerce marketing tips will help build up interest among potential buyers.
You just need to find out which ones work best for your niche/product and apply those tactics moving
You can use email marketing in a number of ways including sending e-newsletters, offers, sales promotions, promotional discounts, or even running contests through your e-mail list.
Email subscribers are warm leads ready to buy your products so you want them to know about all the hot eCommerce deals and special offers that you have going on at your online store!
The reason why email marketing is such a powerful digital marketing tool is that it has the highest Return On Investment of all digital marketing media.
Its ROI of 4200% is the highest among all digital marketing media. That means that for every $1 you invest in an email marketing campaign you should get an average return of $42! That is not all!
You should also expect to earn an average of $1 per month for every email subscriber on your list. That means that a list of 10,000 subscribers should be earning at least $10,000 per month in revenues from this list alone.
This number can increase with higher-priced products, a better relationship with your subscribers, and even using a sales funnel.
You will learn more about using sales funnels to grow your business and earn more revenues below.
You can learn more about email marketing and how to use it to grow your eCommerce store by using the free resources below:
- Is Email Marketing Dead In 2021?
- Email Marketing to Grow Your Business: 15 Powerful Conversion Tips
- 3 Effective Sign-up Drip Campaigns for Effective Email Marketing Conversions
- 12 Powerful Email Marketing Strategies Your Small Business Need To Succeed In 2021
- 22 Powerful Email Marketing Benefits To Grow Your Business
- How To Use Welcome Emails To Improve Email Marketing Conversions in 2021
No. 5 Use Search Engine Marketing
Search Engine Marketing (SEM) is another extremely effective eCommerce marketing tip that you should be using in your online store to get more sales.
Search Engine Marketing is the process of using keywords and phrases to rank highly in the search engine results pages (SERPS) for eCommerce-related searches.
This is incredibly important because people often use online shopping as an alternative to going out into a store, searching through racks or shelves, looking around for what they want, then getting it all at one time.
They would prefer to lay in bed, pick up their smartphones, and ask Google how to get those new shoes they want or fishing gear for their upcoming trip.
You can start by analyzing which eCommerce terms are most popular so you know how to optimize your eCommerce site for these keywords and phrases.
Search Engine Marketing uses two strategies to get more traffic and sales for your eCommerce store: Pay Per Click campaigns like Google Ads and Search Engine Optimization (SEO) techniques.
Pay Per Click Campaigns: A pay per click campaign is when you promote your eCommerce store in the Google search results by paying for that position on the Search Engine Results Pages (SERPs) with an advertising budget.
It’s important to know how much it will cost to get those ranking positions because there are many competitive keywords out there – which means other people are willing to spend money on them too!
You should start small at first, but keep in mind that if it doesn’t work then you should scale up until you find what works best for your eCommerce store niche/product.
Pay Per Click campaigns also provide some of the quickest conversion rates available online today so they’re perfect for eCommerce stores looking to grow.
You can learn more about getting the best results for your Google Ads PPC campaigns by using the free resources below:
- Google Ads Quality Score: All You Need To Know 2021 Plus How To Improve Your Score
- 10 Amazing Ways to Grow Your Business Online with Google Ads
Search Engine Optimization
Search Engine Optimization: SEO is the process of getting your eCommerce site at a high ranking in Google’s search results for eCommerce-related keywords and phrases so people will find your eCommerce store when they’re looking to buy something.
This strategy can be used on all types of eCommerce stores, not just ones that sell products online.
Search Engine Optimization uses organic means to get your website, your products, and your pages to rank in the Google SERPs.
SEO is a powerful eCommerce marketing tool because it’s not spending any money to do the marketing, it provides a natural link profile for your eCommerce site and offers greater visibility in Google.
Using SEO to grow your online store is one of the best eCommerce marketing tip we can give you that will help with long-term success. That is because it can take up to 9 months before you start seeing actual results from all your efforts.
You can learn more about using SEO for your eCommerce store by using the video we have posted below:
No. 6 Use Content Marketing
Content marketing is another eCommerce marketing tip that you should be using to market and grow your eCommerce store online.
Content marketing can be defined as the act of producing media and publishing it on a platform, usually the eCommerce store’s blog where visitors will see it.
These types of eCommerce marketing materials can range from posts or articles to videos and infographics.
They all work together because they provide different forms of content that your ideal customers or shoppers want to consume.
You will provide this information to your eCommerce readers while also providing information for them about products in your eCommerce niche/product category so they’ll know what you offer as well as how much those items cost.
This is an effective eCommerce marketing tip because it helps you to generate more website traffic, build trust with your reader, and generate sales for your online store.
It’s one of the most effective ways to grow an eCommerce business, and it doesn’t cost much either!
You can start with making small investments in content marketing by creating blog posts around topics related to your eCommerce niche/product as well as useful resources such as guides, infographics, videos, or even free eBooks.
The goal here is to provide valuable information about what people need while also encouraging them to buy from you because they trust you enough (and know how great you are) after reading all this helpful info on your website.
This strategy will help make sure more visitors stay on your site longer, grow to trust you more, and eventually become a customer.
You should have at least one SEO professional working on content marketing for your e-commerce site daily (or maybe even hourly).
You can learn more about content marketing by reading this detailed guide we have prepared for you: Content Marketing: All You Need To Know 2021 Plus Effective Strategies
No. 7 Start A YouTube Channel
Starting a YouTube channel around your niche, eCommerce products, or industry is a powerful eCommerce marketing tip for you to use to grow your business.
YouTube is the second most visited website in the world (only behind Google which we’ve discussed how to master in previous points) and is the most popular online video platform today.
We believe that eCommerce store owners and marketers should use it to their advantage.
You can start by creating a YouTube Channel for your e-commerce store where you upload just videos related to your niche/product, or maybe product reviews, tutorials on how something works with a link back to your eCommerce site (for more information).
This strategy will help grow awareness of what you offer while also providing valuable content about products in this category so shoppers know they’re making informed decisions when buying from your eCommerce store.
It’s one of the easiest ways for an eCommerce business owner or DIY marketer without any expertise in videography skills to get involved in video marketing because you don’t need much equipment at all.
You can also use eCommerce marketing tips such as starting a blog or creating an email newsletter and linking to your YouTube channel from that platform, which will help you generate more traffic to it while at the same time helping you grow your e-commerce store’s reach online too!
Using video content to market your eCommerce is an underused marketing strategy that should be used more often for the simple fact that it allows you to showcase the quality and usability of your products in a format that is highly effective for communicating product value and quality.
No. 8 Start A Podcast
Podcasts are on the rise in popularity and e-commerce marketers should start using this eCommerce marketing tactic to their advantage.
You can use a podcast as another way for you to generate more website traffic, grow trust with your prospects and customers, and sell products from your eCommerce store.
This strategy will work best if it’s focused around one topic or niche/product category that relates to what people want in an e-commerce store so they know where to find these items when looking online.
It also helps if there is some form of valuable information about how something works related back again to your eCommerce site (with links) because listeners will be drawn towards visiting it while listening instead of doing the research before buying that item elsewhere.
You can start a podcast by interviewing eCommerce store owners, eCommerce marketing professionals, and other experts who are in the same industry as you.
You should also do product reviews of popular e-commerce products or review some common eCommerce topics such as shipping rates for small businesses to offer your listeners relevant information about this topic while building trust with them at the same time.
This strategy will help grow awareness of what you have available on your eCommerce site while giving people more confidence in their decisions when they’re buying from you because they know that someone else has already tried it out before and liked it!
You can also use Podcasts to educate your prospects and customers about the problem they might be faced with and how your products could offer a possible solution for their problems.
We recommend that you go in for the long term with a plan for at least a solid year of work before you look for any returns using this eCommerce marketing tip.
It’s a long-term strategy and you will need to learn how to really be successful on this platform and marketing channel in the first few months.
You can check out this video we’ve provided below to learn how to start a successful podcast.
No. 9 Use Google Ads
Using Google Ads is another eCommerce marketing tip that e-commerce store owners and marketers should be using more often.
Google Ads are popular eCommerce marketing tools because they allow e-commerce business owners to generate more traffic and conversions for their eCommerce store.
This is an excellent way to get your products in front of the right people who are looking for what you have available on your eCommerce site so that when they’re ready to buy, you’ll be there with a great offer!
You can use Google Ads by setting up ads related to specific keywords or phrases that relate back to your product niche/category and target those using them (to convert) while also generating website traffic from these searches as well.
It’s one of the most effective ways for e-commerce marketers without any experience using this type of marketing tactic yet still want something easy enough where they don’t have to be spending hours on end advertising their eCommerce store.
This is one e-commerce marketing tip that you should start using if you haven’t already because it’s a popular means of generating more traffic and converting potential customers into loyal buyers.
You can also use Google Ads when your budget allows for this type of eCommerce marketing strategy so that the ads will appear in search engine results as well as being shown on third-party sites, which helps grow an e-commerce site’s reach by getting them seen even more often online!
It’s no wonder why these ads are some of the most effective ways to generate website traffic from searches while simultaneously boosting conversion rates with just a few clicks too!
With the recent updates to this platform, you can now advertise your e-commerce site on Google Search or YouTube (depending on if it’s a product video) with just one click of a button!
You can learn more about using Google Ads to grow your business online by accessing these free resources we have provided for you:
- 10 Amazing Ways to Grow Your Business Online with Google Ads
- Google Ads Quality Score: All You Need To Know 2021 Plus How To Improve Your Score
No. 10 Use A Sales Funnel
A sales funnel can be used for both e-commerce as well as offline store owners who want more customers coming to their retail location or buying from the eCommerce website they have set up.
A sales funnel is a popular eCommerce marketing tactic that e-commerce store owners should be using to sell more products and generate more revenue.
An eCommerce business owner can use this strategy as part of their eCommerce marketing plan if they have the budget for it because it’s one of the most effective ways to make money online when done right!
A sales funnel can increase the number of revenues you earn per customer exponentially if it is used right.
This is also an excellent way to get repeat customers who come back again and purchase from you on a regular basis instead of just once or twice as many people do today.
If you’re at the point where eCommerce marketing has become a priority for your e-commerce store, then we suggest starting to use this strategy and doing it right from the start.
It’s far easier to implement when you are just getting started than trying to change things once they’ve been set up already or if you want them implemented effective immediately!
This is one of the most popular eCommerce marketing strategies that e-commerce business owners should be using in order to take their online sales figures and revenue generation efforts even higher today too!
A sales funnel is quick and easy to set up in your online or offline store. Learn more about how to use this powerful eCommerce marketing tip by using these free resources we have prepared for you below:
- Sales Funnels: All You Need To Know In 2021 Plus Effective Strategies
- 1 Powerful Digital Marketing Strategy for Small Businesses and Startups
No. 11 Work On Your Abandoned Carts
Did you know that the average cart abandonment rate across all industries is 69.57% and eCommerce brands lose up to 18 billion dollars in sales revenues each year because of abandoned carts?
We don’t have a small abandoned cart problem.
We have a huge one! One 18 billion dollars big and 85.65% prevalent across mobile users.
That is to say that even a small reduction in your abandoned cart percentage will lead to a massive increase in your revenues.
You should always work on trying to convert more of your eCommerce business from the customers who have abandoned their carts.
This eCommerce marketing tip is one of the easiest to implement too because it’s free and doesn’t take up any time at all!
We know that there are several ways that you can resolve the issue of abandoned carts. You can use powerful tools such as email marketing, retargeting ads, and reminders to reduce your abandoned cart percentages.
We have prepared a detailed guide to help you learn more about solving your abandoned cart issues.’
You can learn more about abandoned carts and how to reduce them on your eCommerce store by reading this article we have prepared for you: 42 Powerful Ways To Reduce Abandoned Carts And Explode Sales
No. 12 Optimize Your Website
If there was only one eCommerce marketing tip that we could share with you today to help you improve the number of sales and new customers your online store gets it would be to optimize your website.
Optimizing your website means that you are making it so that eCommerce store customers find your site, and then they want to spend money as quickly as possible.
This is done by tweaking the design of your website for e-commerce users or online shoppers who will be visiting often in order to make it more user-friendly and appealing with improved speed and loading times.
Optimizing your website is a very long and tedious process but it is absolutely worth it!
Some of the things you can do to optimize and improve your online store are:
- Increase your website speed
- Increase website security
- Use better website hosting
- Add social proof to your website
- Use a professional design
- Improve your Unique Value Proposition
- Use one, clear, concise Call To Action on each page
These are just a few of the things that you can do to improve your website’s conversion rates and get more customers from your website.
We know that telling you what needs to get done doesn’t help you learn enough about the problem and how to solve it.
We have prepared a free eBook to help you with this. It will give you 26 reasons why your website is scaring away your customers.
It will give you enough information to audit your website even if you’re a complete beginner and helpful tips to solve each problem you might be faced with.
The free eBook is titled, ‘Your Website’s Conversion Mistakes: 26 Reasons Your Website Is Scaring Away Your Customers‘ and can be downloaded for free by clicking the link in the title or by clicking the image below.
You can also use this blog post we wrote that teaches you the 10 worst reasons why your website is not converting:
No. 13 Use Better Email Marketing Lead Magnets
Using better email marketing lead magnets is another eCommerce marketing tip that you can use to get more sales into your store.
In email marketing, a lead magnet is a free e-book, report, or other piece of content that is intended to provide something of value in exchange for your prospect’s email address.
You can use a lead magnet as part of your eCommerce marketing strategy using better lead magnets to get more email subscribers.
When you get more email subscribers you will be able to generate more sales and new customers for your online store using the email marketing strategies we’ve outlined above.
Another way you can quickly take advantage of this increase in email subscribers is by sending out emails with discounts and promotions from your eCommerce store to your new email subscriber.
This discount or limited-time promotion will incentivize customers to make the purchase now instead of later.
An email lead magnet can be used to increase the number of email subscribers on your website by giving away something valuable in exchange.
This is a very powerful e-commerce marketing tip because it provides customers with value before they make their purchase decision, and this usually leads them to buy from you instead of someone else.
Adding an opt-in form or Lead Magnet at the bottom of each blog post will give readers another reason to stay engaged with what you have written as well as providing an incentive for them to subscribe so that they can receive more updates like these!
We would highly recommend adding some kind of call-to-action button there too so be sure not only to provide content but also ask people for their e-mail address in exchange for your free offer!
You can learn more about getting more email subscribers for your online store by using the free resources provided below:
- 40 Genius Ways To Increase Your Email Signups
- Email Marketing to Grow Your Business: 15 Powerful Conversion Tips
- Get More eCommerce Sales With This 1 Powerful Strategy
- 22 Powerful Email Marketing Benefits To Grow Your Business
No. 14 Use Better Email Marketing Campaigns
Another way to get more sales and customers to your online store is by simply using better email marketing campaigns.
This eCommerce marketing tip is quite easy to set up if you already followed our previous steps and got started with email marketing.
The types of email marketing campaigns that you can use in your online store to generate sales that go far beyond just sending an email one or two times per week with a link to your latest products and hoping to make a sale.
Instead, you could use a well-thought-out and effective email marketing campaign at just the right time or event to get more sales from your store.
One quick example of this would be sending a 25% off discount code to everyone on your email list when their birthday comes. You can do the same for anniversaries as well.
You can take it a step further and sweeten the pot by adding a free shipping code that expires on the day of the anniversary or birthday to further induce them to checkout quickly and take advantage of that special offer.
The email marketing campaign your business uses will have a direct relationship with the success of your email marketing campaigns. That is to say that you should spend more time crafting more appropriate and effective email marketing campaigns to use in your business.
But don’t worry! We won’t leave you to figure this all out on your own.
We have prepared a guide for you with 14 of our favorite and most powerful email marketing campaigns that you can use to get more sales and revenues from your store.
You can access that free resource here or by clicking the image below.
No. 15 Add A Live Chat Assistant
Another eCommerce marketing tip is to add a live chat assistant to your website.
Adding live chat to your website is a helpful and easy way of building a relationship with your website visitors, answering any questions they might have, and inducing them to make a purchase.
A live chat assistant can act like a normal in-store assistant and be helpful in improving your website’s conversion rates.
It will do this by answering your customer’s questions and requests in real-time so that you can provide them with the best experience possible when they are browsing your store or looking for products.
It is also helpful in customer satisfaction when you help your customers make the right purchase by providing customized recommendations based on their previous purchases, searches, preferences, and needs.
Live Chat Assistants not only increase conversions but also make it easier for shoppers who may be hesitant about purchasing something online because of sizing concerns or other issues like returns policies.
Using this eCommerce marketing tip from the start should allow you to gradually ease into a better conversion rate over time!
The only problem with this marketing tip for your online store is that it can be costly to install and keep running.
Even though there are free live chat solutions out there like Tidio you will need a professional or paid plan to be able to facilitate a large number of live chat requests per month.
Another hidden cost is the fact that you will need to hire an assistant to attend to these live chat requests and in some instances, you might need multiple assistants.
It is very damaging to your brand and customer satisfaction if your website visitors have to wait for a live chat response for too long without a reply.
One way that live chat companies has solved this problem is by allowing website visitors to leave their email addresses to be contacted by you via email when your team is available.
This can also be a boost to your lead generation efforts for email marketing purposes for example.
No. 16 Run Special Sales
Running special sales on your eCommerce store is a tried and true marketing tactic to get more sales.
One of the main benefits of running these types of promotions is that you can create urgency for customers who might be looking at your product page but are not quite ready to buy yet.
By making only a limited amount of products available you can also increase interest in your products and conversion rates.
We will learn more about using urgency and scarcity to increase your eCommerce sales in this post.
You should make sure there’s something in it for your customers if they decide to purchase now, like an additional discount or free shipping!
It also helps create a sense of community with many shoppers that have purchased from you before since they will know when the next sale happens so they use their limited budget wisely.
A word-of-mouth referral could even start developing as well which would be another benefit of this eCommerce marketing tip.
You can also use this eCommerce marketing technique to get more sales by running it in tandem with another eCommerce promotion like a discount code or coupon offer that your customers will be able to input at checkout.
You can further increase your marketing ability by sending the codes via email. This will give your email signups a boost.
The key idea is to have an end goal of driving conversions and getting people on the site!
Although there are potential drawbacks, many marketers agree that if you’re going for eCommerce success then special sales should be part of your strategy.
This includes reducing prices temporarily so shoppers who might not usually buy from you are tempted into making a purchase now while they still have the chance!
You just need to make sure these specials don’t happen too often because once again – this takes away some urgency and scarcity of the products which are major conversion drivers for your business.
No. 17 Use Google My Business
Using Google My Business is one eCommerce marketing tip that many marketers and eCommerce business owners don’t use to their full advantage.
Google My Business is Google’s free business listing service that you can claim to make your eCommerce store information accessible on Google Maps.
This allows shoppers who are using the map function one way they might use to find eCommerce stores which is helpful.
If someone searches for something like “red sneakers” then their search result will show them a map of all places in their vicinity that sell red sneakers, including yours!
This eCommerce marketing tip has helped many businesses increase conversion rates and get more sales online over time because it gives people another reason to visit your site or contact you about purchasing from you.
In order to take advantage of this eCommerce marketing trick, be sure that when visitors enter your business address into google maps – there’s an accurate representation of what they see when they arrive.
Use Google My Business to update your eCommerce store’s hours, address, and phone number so that you’re accurate on the map as well!
You can also add photos of your eCommerce business so shoppers have a better idea of what it looks like in person which is always helpful for conversion rates – especially if this eCommerce marketing tip will be used alongside other e-marketing tactics like running special sales or discounts.
Google My Business is one eCommerce marketing trick all marketers should know about because it has helped many businesses grow their online stores with time.
Google My Business can be used to market both your online and offline store.
The way this can benefit your eCommerce store is by adding much-needed social proof about your online store right there in the Google Search Engine Results Pages (SERPs). When someone searches for your business in Google they will come across your Google My Business listing.
At this point, you will be able to see reviews and ratings from previous customers. This will help people who are uncertain about making a purchase build up a bit more confidence to be able to do business with you.
Social proof is a powerful conversion driver for your website and online business. We will learn more about social proof in point 18.
Another way that Google My Business can be used to drive online sales is through the use of the Questions and Answers feature to answer common questions that your customers might have.
You can learn more about using Google My Business to grow your business by using the list of free resources below:
- How To Set Up Google My Business In 7 Easy Steps
- How To Get Clients With Google My Business In 10 Easy Steps
- 16 Awesome Ways To Do Digital Marketing For Local Businesses
No. 18 Use Custom Product Pages
Custom eCommerce product pages are a great way for e-commerce store owners to show off their products in the best possible light.
This eCommerce marketing tip is one that many eCommerce marketers use to really showcase what they have to offer and build up conversion rates!
When people land on your custom eCommerce product page, you want them to see all of the pictures of your items from different angles so that it’s easy for them to imagine themselves wearing or using what you sell which will encourage sales as well!
Custom eCommerce product pages are also a great e-marketing tip because you get to include all of the specs and details for your eCommerce products right there on the page.
This is helpful for people who want more information about what they’re purchasing – it’s never easy making an online purchase from someone when we can’t hold or see exactly what we’re buying!
This e-commerce marketing strategy has many benefits that make it worth trying out today such as:
- Better user experience on your website
- Appear more professional to your prospects which can help to improve trust
- Increased conversion rates
- Better customer experience
- Improved search rankings in Google & Bing Search Engines which will help you rank higher in organic search results (another way to grow your business)
Using custom product pages might require you to get a professional website designer and conversion expert to create a look and feel on your website that speaks to your customers and their brand.
However, it is one of the most important eCommerce marketing tips we can give to businesses who are looking to grow and create a powerful brand that resonates with customers.
Then compare it with a generic product page from a free WordPress theme.
No. 19 Leverage Social Proof
Social proof is one of the eCommerce marketing tips that has shown to increase conversion rates and improve customer experience.
Social proof is simply people who have purchased your product or service telling others about how great it was for them which can be done in many ways such as reviews, testimonials, ratings, and more!
Social proof is not just an eCommerce marketing tip or strategy to use for your online service business, it’s also known as one of the most powerful conversion triggers.
A lot of eCommerce stores will leverage e-marketing tips such as social proof because it has a proven track record of helping eCommerce stores grow.
We all want to be able to make decisions that are in our best interest and choosing an eCommerce store that has a lot of positive reviews from previous customers lets us do that.
There’s nothing like hearing from someone who we can relate to about a product or service we’re considering purchasing which makes social proof such a powerful conversion driver for online and offline businesses alike!
You can leverage this powerful conversion strategy in your eCommerce business by getting your existing customers to write reviews about your products and their experience with your business.
To help you with this we have prepared an article that tells you one way to use email marketing to not only increase your sales but also get more reviews for your business.
You can learn more about how to do this by using the free resources below:
- Sales Funnels: All You Need To Know In 2021 Plus Effective Strategies
- Get More eCommerce Sales With This 1 Powerful Strategy
- 14 Types of Email Marketing Campaigns for Small Businesses: How to Increase Revenues!
No. 20 Optimize For Speed
Optimizing your website for speed is one of the best eCommerce marketing tips that you can take to improve sales and conversions on your website.
There is a direct correlation between your website load time and your website conversion rates. We have prepared a table based on research by Cloudflare that shows you the correlation between your website load speed and your conversion rate.
|Load Time (in seconds)||Conversion Rate (in percentage)|
Your website load speed also influences your website bounce rate. Your website bounce rate is defined as the percentage of visitors who visit your website and then immediately leave it. Reducing this number is an eCommerce marketing tip that can increase sales on your eCommerce store!
Your e-commerce business should be working hard to make sure the load times for their website are as fast as possible, if not faster.
A lot of eCommerce stores will even invest in tools like Google PageSpeed Insights which gives them a score based on how optimized their site is for speed from 0 – 100 with 100 being perfect.
If you’re eCommerce store on mobile or desktop loads slowly, not only will it annoy your customers but they might also leave before making a purchase which means less profit for you.
This e-commerce marketing tip is so important because people are used to quick loading pages and when they visit an eCommerce website that doesn’t have speedy load times – they exit out of the page!
This will lead to an increase in your bounce rate and results in a decrease in your conversion rates.
It’s crucial for modern e-marketers who want to grow their online business in 2021 & 2022 to optimize their e-store for speed because this can be one of the most overlooked factors by newbie marketers.
If you’re looking for some simple eCommerce marketing tips, optimizing your website for speed would be one of the best areas where you could start improving things right away without any investment costs or technical work needed by hiring professionals.
No. 21 Optimize For Mobile And Responsiveness
One e-commerce marketing tip that should be on your to-do list is optimizing for mobile.
Mobile eCommerce users now outnumber desktop e-marketing users and so it’s vital that you are responsive across all devices, including smartphones and tablets.
If people visit your eCommerce store from a smartphone they will want the same experience as if they were visiting it from their laptop – which means a fast loading page!
Mobile accounts for 4.28 billion of all global internet users that means that if your website is not optimized for mobile visitors your giving up on potentially 50.2% of all internet users.
Optimizing your website for mobile users is one of the most effective eCommerce marketing tips that you can do without investing a lot of money.
It doesn’t matter how great an online retailer is at delivering amazing content in their e-store if customers can’t even get onto the site because of a lack of responsiveness.
Website responsiveness can be defined as the ability of a website to be displayed properly across all devices of varying screen sizes. It is a simple, but critical, eCommerce feature that greatly determines your online success.
It allows you to offer an optimized experience to users, regardless of the type or size of the device they are using.
Responsive eCommerce websites automatically adjust their layout based on the screen width and other parameters like resolution.
This ensures a seamless e-marketing customer shopping experience across all platforms – desktop, mobile, tablet, and everything in between!
The eCommerce market is growing fast because people want convenience when it comes to purchasing products online.
It’s not only easier but also cheaper than going into physical brick-and-mortar shops which means this trend will continue for years to come; making this one more piece of eCommerce marketing advice you should take advantage of today if you’re looking to increase your online sales.
The eCommerce marketing tips that you want to make sure your website is optimized for mobile users are:
- Have a responsive design so the content on all devices will automatically adjust.
- Make certain images and videos have high enough resolution for viewing on different size screens
- Make sure text is large, clear, and easy to read when viewed in landscape mode.
A lot of eCommerce stores don’t do this because they believe it’s not as important but optimizing your eCommerce store for mobile visitors can increase sales by 33% or more!
This eCommerce marketing tip is much less expensive than other traffic acquisition methods like paid advertising which means it saves you money too – win/win!
If you have a WordPress website then making your website responsive can be as simple as using a responsive theme. You can also check how your website appears on different devices by using different built-in features that themes and page builders come with.
You can learn more about making your WordPress website responsive by using the video below:
No. 22 Start An Online Movement
Starting an online movement like a group or belief around your brand is a powerful marketing tool that businesses have used for generations!
Some of the most popular and effective marketing campaigns have been around a movement or common belief.
For example, when the iPod was released by Apple they used it to create a movement around having “a thousand songs in your pocket.”
They did this to great effect because at that time the normal way to listen to music was through the use of a CD player that used a physical (and breakable and easily damaged) disc that contained all the songs.
Each disc could hold only a limited amount of songs so that meant you had to walk around with a stack of discs to be able to listen to all the songs you want.
By introducing the iPod as a way to have access to 1,000 songs in your pocket Apple was able to immediately show you the benefit of using their product over the competition.
This is one of the more advanced marketing tactics to grow your business and online store that you can use but it can, as it did for Apple with the iPod, lead to hundreds of millions (or billions depending on the market, industry, and product) of dollars for your business over the next 5 to 10 years.
To learn more about how this marketing strategy can be used in your business today to get your online store massive growth you only need to talk to our team of marketing professionals.
Setup a free consultation with our team using this link and we will help your business get explosive growth.
No. 23 Use Affiliate Marketing
This eCommerce marketing tip is one of the more hands-off, low-cost, and easy-to-use eCommerce marketing strategies that you can use to start increasing your online store’s sales.
Affiliate Marketing is a type of advertising where an affiliate will promote or market products and services from their own website or social media account for another company in exchange for a commission, fee, discount, credit towards future purchases, free products/services, etc.
One eCommerce marketing strategy with this tactic would be to have some sort of incentive program set up so affiliates could earn money by sharing their brand with others.
If they refer someone who becomes a customer then the affiliate earns money – it doesn’t matter if they purchase something as long as you’re getting new customers!
This eCommerce marketing strategy is great for eCommerce store owners because it can be completely automated.
It’s also a lot cheaper than advertising on TV, billboards, etc. and you don’t have to invest in the inventory which means this eCommerce marketing tactic pays dividends even if just one customer signs up with your affiliate program!
Sponsoring events where people are interested in or passionate about what you offer as part of your e-store could work really well too.
For example: sponsor an event that helps families fight cancer by donating money or free products/services. This way there will already be an audience who would be interested in hearing more from retailers like yours – making reaching them easier and more profitable!
You should try using both these eCommerce marketing strategies to help you grow your business!
No. 24 Get More Website Traffic
Traffic is one of eCommerce store’s biggest struggles.
The more traffic you get to your eCommerce site, the better chance that someone will buy what you’re selling! So how do we go about getting more website traffic?
There are many different strategies for this but here are a few examples:
- SEO – Search Engine Optimization is very important when it comes to e-commerce marketing and can increase visibility on Google
- Content Marketing – Write articles or blog posts related to similar products in your industry niche which tie into other people who may be interested in your product
- Paid Advertising – Facebook ads, Google Shopping campaigns etc.
- Social Media Marketing/Digital Influencer Collaborations – Find bloggers or digital influencers with audiences that align with yours and offer
These are just a few of the ways that you can get more traffic to your website but which is right for you?
There is a lot to learn about website traffic generation and which way works for you but before you can decide on a way to generate traffic you need to learn about the types of traffic, conversions, and the advantages and disadvantages of the types of traffic and the different ways to generate traffic.
Let us briefly learn a bit about website traffic generation below.
Organic Vs Inorganic Traffic
There are two types of traffic- Organic and Inorganic.
Organic is the type that you can generate yourself just by posting content on your eCommerce site, emailing people, or other digital marketing tactics like SEO. It will take a lot more time to see results this way but at least it’s free!
The disadvantage here for eCommerce store owners is that there isn’t much control over what happens with their website after they’ve posted the content – whether someone finds their post organically or not.
Inorganic traffic is the type that eCommerce store owners will often need to pay for. This kind of traffic is generated by things like Facebook ads, Google Shopping campaigns, etc., and are generally more targeted than organic traffic due to the fact they have a budget in which they can spend on different platforms.
Many eCommerce marketers prefer this option because it’s easier – but there are disadvantages as well- you’ll be spending money out of your own pocket!
The conversion rate also differs from one type of website traffic generation method to another so choosing the right eCommerce marketing strategy could mean all the differences when growing an e-store online.
Cold, Warm, And Hot Website Traffic
Cold traffic is the type of eCommerce website traffic that people are not aware of your eCommerce site and need to be exposed to before they buy.
This would include things like if you’re a clothing e-store, advertising on social media platforms, or sending out cold emails about your products so that new prospects can learn about what you offer.
Warm Website Traffic refers to those who have heard of eCommerce websites but haven’t actively gone there yet (or may just remember it).
These potential customers will now need some sort of reminder – whether through social media posts etc. for them to take action and come back into the store.
Hot website traffic refers to those who already know all about an eCommerce store which means these visitors require less work from eCommerce marketers before they buy.
Website Traffic Generation And Conversion Free Resources
In this section, we will give you a list of free resources that you can use to learn more about website traffic.
The resources will teach you how to generate traffic as well as how to convert your traffic to leads, customers, and clients.
You can access these free resources below:
- 32 Powerful Website Traffic Generation Techniques You Need To Try
- Website Traffic Guide: How To Convert Cold, Warm, And Hot Traffic
- How To Use Organic Traffic And Inorganic Traffic Plus 7 Explosive Online Success Tips
No. 25 Use Inbound Marketing
Inbound marketing is a strategy that focuses on getting visitors to your eCommerce site from online sources like search engines, blogs, social media, and other websites.
The principle behind inbound marketing is to make it as easy as possible for customers to find you without any real effort on your part. If you want more e-store traffic, this is the ideal eCommerce marketing strategy for you.
It is the complete opposite of Outbound Marketing.
Outbound marketing is focused on you actively going out to find customers for your business using means such as cold calling and cold emailing.
It is generally more expensive and less profitable than inbound marketing.
Inbound marketing is a powerful way to get more traffic to your website by attracting visitors who are looking for your products.
One thing that you can do is create a blog post on how-tos and review posts about products that your eCommerce store offers.
This is an effective strategy because this information will be available when people are searching online for solutions to the problems that your eCommerce products solve.
Another option would be creating an infographic or video tutorial about the problem that many people have that your products can solve.
You can also use customer feedback pages which help potential customers get more involved in what they’re buying before they make a purchase decision.
You can learn more about Inbound Marketing using this free resource we’ve prepared for you: Inbound Marketing: All You Need To Know 2021 Plus Effective Strategies
No. 26 Use Urgency And Scarcity
When it comes to e-commerce marketing, there are plenty of things that eCommerce marketers can do to make their products more appealing.
One strategy is using urgency and scarcity tactics which will lead people who visit your site to buy now or risk missing out on a great deal.
This eCommerce marketing technique has been used for centuries – but the digital revolution has made this type of tactic all the more powerful in recent years because customers don’t need as much time considering whether they want something before buying it (compared with visiting physical stores).
One example would be offering discounted prices if someone buys within 24 hours, or even limiting supply so that only five items remain available at a certain price point, etc.
Some eCommerce company’s offer discounts to customers who sign up for their e-mail list which is a great way of making sure that potential eCommerce shoppers know about your company’s products.
Another eCommerce marketing strategy worth mentioning could be offering free shipping on orders over X amount or even providing an incentive like a discount coupon when someone joins the e-newsletter.
The bottom line with this type of tactic is it helps eCommerce companies connect emotionally with visitors so they are more likely to buy now because the deals and offers will only last for such time as supplies last – these urgency tactics create scarcity in terms of availability, price point, etc.
These are some of the most powerful drivers of conversions and sales that are known to man. They go beyond just eCommerce success strategies and into the very fiber of how to make a sale.
Start using these strategies today in your business to improve your website conversions drastically in a heartbeat.
No. 27 Use Influencer Marketing
Influencer marketing, or the process of working with influential people who promote brands to their followers, is e-commerce’s best-kept secret.
There are some e-commerce companies that neglect influencer marketing due to the cost and difficulty in finding influencers.
But e-commerce marketers who use it have seen a lot of success.
The reason influencer marketing is so effective is that you are able to reach your target customer more effectively than any other e-commerce marketing technique out there.
Another reason is that when an influencer endorses your products they are building trust with their audience around your product.
Their audience will trust your brand more because someone they know and trust loves your products and trusts you too!
Influencer marketing is done by eCommerce companies all around the world – and they’re starting to see the benefits from it now more than ever before.
The influencer marketing eCommerce marketing tip is one of the more powerful eCommerce marketing tactics to grow your business.
Influencers have a large following on social media platforms like Instagram, YouTube, Facebook, etc. and they’re always looking for ways to grow their audience.
This means that if you can get an influencer to feature or promote something from your eCommerce store then not only will it be seen by their followers but usually those followers will share the post with others which exponentially increases how many people see it!
The best part about this online marketing tactic is that there are plenty of great tools out there (most notably Social Blade) which allow marketers to find top influencers in any niche/industry very quickly so you don’t need too much eCommerce marketing experience to figure it out.
The other great thing about influencers is that they are usually in a niche industry or have a lot of followers on social media which means you’re targeting your audience more effectively than ever before!
You can learn more about influencer marketing by reading this post we wrote on the topic:
Conclusion – 27 Powerful eCommerce Marketing Tips To Explode Your Online Sales
In this blog post, we have looked at 27 eCommerce marketing tips that you can use to get more sales in your eCommerce business.
If you need help growing your online store then set up a free consultation with our team where we will develop a tailored marketing strategy for your business to help you grow online.
If you have any questions about the article or anything that we have said then leave a comment in the comment section below.
We try our best to answer all our comments and help all of our readers on their journey to online success.