Introduction – 10 Ways to Grow Your Business Online with Google Ads
Google and other search engines are a fantastic way to find new customers.
The internet has made it possible for your business to be seen by people all over the world, but how do you get them to notice your website?
With so many other businesses competing for their attention online, it can feel like an uphill battle! Fortunately, there is a solution: Google Ads Google Ad Words.
Google ads can be a great way to grow your business online.
Whether you’re looking for more clients or customers, Google’s platform is one of the most popular ways to find them. But how do you know if this strategy will work for your business?
The following blog post will review 10 ways that you can use google ads to grow your online business.
We’ll also talk about some of the benefits and drawbacks that come with using Google Ads as an online marketing tool.
Finally, we’ll give tips on how to get started with google ads and PPC (pay-per-click) advertising in order to start seeing results today!
- Introduction – 10 Ways to Grow Your Business Online with Google Ads
- Download Our Free eBook
- Why Are Google Ads A Good Choice To Grow Your Business?
- No. 1 Start Getting Leads Overnight
- No. 2 Take The Top Spots On Google SERPs
- No. 3 Build Brand Awareness
- No. 4 Increase Website Traffic
- No. 5 Sell More Products From Your Store
- No. 6 Find Prospects Who Are Looking For You
- No. 7 Grow Your Email Subscriber List
- No. 8 Remarket To Abandoned Carts
- No. 9 Easily Scalable
- No. 10 Optimize For Best Results
- Conclusion – 10 Ways to Grow Your Business Online with Google Ads
Download Our Free eBook
Why Are Google Ads A Good Choice To Grow Your Business?
Google Ads are a great choice for online marketing because they can be targeted to specific audiences.
This helps you reach the right people, which will allow your business to grow more quickly than trying to do it organically or through other methods like SEO (search engine optimization).
Google ads also have less of an investment cost associated with them compared to other advertising platforms and it’s easy to track how well they’re doing.
It allows marketers and advertisers alike the chance to speak directly with their target audience on a one-on-one level in order to find out what is most important about their needs.
They then aim this promotional content at that individual based on what information has been given by the said individual.
As of December 2020, Google was the most used website in the world and the most popular search engine with approximately 5.6 billion searches each day. This means that Google has the power to connect you with your ideal client or customer no hard it may seem.
Google Ads are powerful when done right and have the potential to give your business exceptional growth and consistent business.
No. 1 Start Getting Leads Overnight
One of the best ways you can grow your business online with Google Ads and the biggest advantage of using Google Ads in your business’s marketing is that it has the power to start generating leads for your business in an instant.
In fact, Google Ads often has a higher conversion rate than other forms of online advertising because it delivers an interesting audience that doesn’t have to go through as many hoops (like filling out long surveys or downloading software) in order to get your offer.
With this, you can set up an ad for your business, target your ideal client, and in an instant, you start to see results.
It allows you to quickly grow your business by generating leads, clients, and customers without the hassle of waiting for your content to sit and mature and attract the right prospects after a few months like content marketing.
There are many ways to get started with Google Ads (formerly Google AdWords) and grow your business online.
You just need to know what you’re looking for, how much money you can spend each month on the advertising budget, your target audience, and the industry that you would like to advertise in order to create an effective campaign.
No. 2 Take The Top Spots On Google SERPs
When you set up a Google Ad you have the opportunity to take the top result spots in the Google Search Engine Results Pages.
You can take the top spots for a keyword search query by bidding on keywords that are relevant to your products or services.
Or you could bid on geolocation such as city, state, country, etc., in order to show up first when someone searches for specific geographic terms related to where your business is located.
The downside of taking these positions is that they cost more money and there’s no guarantee how long you’ll stay at number one unless you continue spending money each month.
You also need to be aware of what other businesses are doing so it doesn’t turn into an expensive war between different companies fighting over who gets the best result spot next time somebody does a google search.
When someone sees your ad in the top spots the chances of them clicking on it greatly. The top positions in Google often experience incredibly high Click-Through Rates. In fact, the number one organic ranking position, as of 2020, normally has a CTR of 43% while the second has a CTR of 37% and the number 10 spot of 3%.
You can learn more about Click-Through Rates in these two articles:
No. 3 Build Brand Awareness
Another way that you can grow your business online with Google Ads is by taking advantage of its potential to build your brand awareness.
It does this by associating your business with other businesses that are in the same field.
You can also use this platform to increase your brand awareness by advertising across channels such as YouTube, Gmail, and even Pinterest!
You’ll notice when you do a google search for items related to say restaurants or hotels – it will return results from not just one website but multiple sites showing up on the first page of Google searches.
This is because they’re all fighting over being at the top spot so that if somebody does a Google search next time then chances are they get what’s called an expensive war between different companies who fight each other over who gets the best result spot next time somebody does a google search.
So how does someone avoid these high prices? By making highly optimized Google Ads or by hiring an expert.
If you’re interested in using Google Ads in your business and you’re fearful of blowing your budget without any results then reach out to our team for a free consultation here.
No. 4 Increase Website Traffic
You can also grow your business online with Google Ads by using the ads to generate high-quality traffic to your website.
Google Ads is an online advertising service that allows you to show your ads on Google services like its search engine, YouTube or Gmail.
You can target specific audiences based on age and location for instance the type of business they work in, their interests, or how much money they make each year so these are called keywords.
You then set a budget for how many times you want your ad to be shown every day before it’s turned off.
When somebody clicks on your advertisement either through a desktop computer, laptop, tablet, or mobile phone then this counts as one impression which means that google charges you per click according to what was agreed upon beforehand with them while setting up your Ad.
This means that you can get as much traffic to your website as you want for as long as you want.
You only need to pay for it and with the right strategy, you can be generating high-quality traffic to your website that is ready to convert and become high-quality leads, clients, and customers.
To learn more about how to get more conversions from your website you can download our free eBook here or by clicking the image below.
No. 5 Sell More Products From Your Store
Google Ads can help you to sell more products from your eCommerce store by directing traffic from PPC ads to your online store. this is probably one of the most powerful ways that you can use Google Ads to generate online business success.
If you have a physical location, Google Ads can also be used for in-store advertising by including the address of your brick-and-mortar business on the ad so that shoppers know where they can physically purchase products if need be.
When you set up your Google Ads you are able to target your ideal customer that you know is most likely to buy your products. Additionally, you can direct this traffic to a specially-designed landing page that will convert this traffic.
Google ads are able to drive the success of your eCommerce business if you use the right marketing strategy in conjunction with your best conversion optimization strategies; a dedicated landing page for each and each product being one such strategy.
No. 6 Find Prospects Who Are Looking For You
Google Ads can help you find prospects who are looking for your product or service.
It is important to set up the Google Ads campaign in a way that will bring relevant traffic and potential customers to your website, as this will ultimately lead to more conversions of interested parties into paying clients.
When setting up Google Ad campaigns it’s best not just focus on what products you sell but also how they can be used by consumers; such an approach may yield better results than merely focusing on specific items.
For instance, if someone wants new tires for their car, running ads with “car care” in the title might have higher conversion rates than simply putting out tire-related advertisements if there are other auto parts being sold alongside them.
By targeting people who are looking for your products and services you can decrease your Cost Per Click (CPC) and increase your Return On Ad Spend (ROAS).
These are all important metrics for your Google Ads campaign success.
No. 7 Grow Your Email Subscriber List
One of the best ways to use Google Ads is to use it to grow your email subscriber list. You can do this by targeting people who are looking for the products and services you offer – i.e your ideal client.
Then by running ads to generate traffic to a dedicated landing page where you offer some free item of value to help them solve their problems in return for their email address you can increase your email subscriber list.
Your free item must be something helpful and relevant. Most importantly it must also be something worth paying for.
After getting these new email subscribers from your Google Ads campaign they will be yours to market to forever.
You will be able to send them emails, build a relationship, and convert them for a long time.
You can use these free resources to improve your email marketing campaign conversion rates and generate more leads and sales for our business.
- Is Email Marketing Dead In 2021?
- How To Supercharge Your Inbound Marketing Results With Email Marketing
- Email Marketing Resources To Master Email Marketing Today
- 11 Email Marketing Best Practices 2021: How To Write Engaging Emails For Your Business
- Email Marketing to Grow Your Business: 15 Powerful Conversion Tips
No. 8 Remarket To Abandoned Carts
It is estimated that every year eCommerce businesses lose up to $18 billion in sales revenue due to abandoned carts. Abandoned carts are a major problem for e-commerce businesses but thankfully we have a solution in Google Ads.
The way that Google Ads solves your cart abandonment woes is by using a remarketing campaign to send ads to people who have abandoned carts from your store.
Google retargeting ads are very effective because they show your ad to people who have already visited a website with intent.
This is just another effective way to grow your business online with Google Ads by recovering some of that revenue that would’ve been lost forever.
Google remarketing ads also work well for eCommerce businesses in particular because these ads are shown when the person is browsing other websites online, and Google knows what sites that user has been on before so it can tailor which ads will be most relevant.
Remarketing ads help you to find qualified leads or customers by targeting specific traffic sources using filters such as keywords, locations, device type (mobile phone), demographics such as age range/gender/income level).
This option helps you refine your campaigns based on how much money you want to spend per lead or customer.
You’re also less likely to waste budget since Google retargeting Ads are being shown to someone who has already visited the store and initiated a checkout.
This means they are willing to purchase and might just need a reminder and a little incentive like a ‘Check out now and get 10% off’ discount code to complete the action.
You can learn more about Google retargeting ads in the helpful video we’ve found below.
No. 9 Easily Scalable
Scaling Google ads is a quick and easy way to capitalize on a successful campaign that is working and try to get the best results from it.
Scaling your successful google ads helps to gain more impressions and increase the chance that your message will be seen by a potential customer.
The only downside to scaling is that it can become expensive without any guarantee of success as you are bidding on keywords for which there may not currently be high demand or frequent search volume.
Google’s keyword planner helps determine how much money would need to be spent in order to get into the top three spots for keywords relevant to your campaign.
This planning tool also shows how many new leads (or customers) could result from achieving this goal, at what cost per lead, and how long it might take to achieve those results if Google ads were scaled up accordingly.”
This makes it easier to safely prepare a budget for your campaign and manage it as your campaign progresses.
You never have to worry about spending too much and at the same time you can stop ads that are failing and scale ads that are working until you have reached the point where scaling them further is no longer profitable.
No. 10 Optimize For Best Results
You can optimize your google ads for the best results as they age by making minor changes until they are getting the best returns possible.
The advantage of this is that you never have to settle for sub-par results because there is a way to test and improve your ads at all times. It also offers you the opportunity to avoid blowing your ad budget on a campaign that isn’t getting you any results.
Another advantage of optimizing your google ads to grow your business is that you can stop ads that are failing and scale ads that are working until you have reached the point where scaling them further is no longer profitable.
This will help to prevent overexposure of your business, which might happen if all of your advertising were being shown at once without any tweaking or optimization.
Optimizing google ads allows for a more focused ad campaign because it has been tailored to provide the best results possible in relation to how much time, money, and effort was put into its development.
By optimizing your google ads you have the ability to get the best results for your ads budget and campaign objective.
Conclusion – 10 Ways to Grow Your Business Online with Google Ads
There are many advantages of using Google Ads in your business and in this article we have listed 10 of those advantages.
You might be wondering if Google Ads is the right choice for your business. If you have this question we encourage you to set up a free consultation with our team and we will help you decide how best to grow your business online.
There’s a lot to consider when developing a marketing strategy.
We hope you found value in this article and that it’s helped you in your business.
If you have any questions or requests then feel free to comment below and we will answer and try to help you.