How To Use Organic Traffic And Inorganic Traffic Plus 7 Explosive Online Success Tips

Introduction – How To Use Organic Traffic And Inorganic Traffic Plus 7 Explosive Online Success Tips

In this article, we will discuss the topic of organic traffic and inorganic traffic.

We will explain what organic traffic is and outline its advantages and disadvantages to help you decide if it is a good fit for your website.

We also want to teach you about inorganic traffic as well as the pros and cons of inorganic traffic.

At the end of this article, we will compare organic vs. inorganic traffic so that you can see how they differ from one another.

Our hope is that by reading this article, you’ll be able to decide which type of traffic would work best for your business!

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A Simple Explanation Of Organic vs Inorganic Traffic

Organic traffic is the type of visitors that come to your website without any outside help or marketing.

This means they found your website on their own through a search engine, social media, email subscription, or other channels.

These are also known as “free” visits because you didn’t have to do anything in order for them to find you!

In contrast, Inorganic traffic is people who were led to your site by some other source like an advertisement. 

They’ve found your website because you’ve done additional work and investment to run ads to your website to increase your website visits.

Recommended Article: 32 Powerful Website Traffic Generation Techniques You Need To Try

What Is Organic Traffic?

Organic traffic is the type of visitors that come to your website without any outside help or marketing.

This means they found your website on their own through a search engine, social media, email subscription, or other channels.

These are also known as “free” visits because you didn’t have to do anything in order for them to find you!

Organic traffic can be generated by doing things like:

1. Inbound Marketing
2. Content Marketing
3. On-Page SEO
4. Search Engine Optimization
5. Sharing website content to social media
6. Direct website visits from email marketing efforts

Organic traffic is really easy to get and is extremely beneficial to the long-term growth and success of your business.

This is especially because organic traffic can be generated for free and without too much investment of your time.

What Are The Advantages Of Using Organic Traffic?

There are many reasons that you should consider going after organic traffic when you try to drive traffic to your website.

Some of the advantages of using organic traffic include:

1. It is free, and it can be generated by doing simple things like content marketing or inbound marketing. You don’t need to invest money upfront – you just have to do work for the foreseeable future.
   
2. Organic traffic stays with your site forever because search engines index web pages all of the time
   
3. Your organic rankings improve over time if you are consistent with organically generating traffic to your website through these methods that we mentioned above!
   
   The Google algorithm weighs trustworthiness heavily when deciding where a website should rank on SERPs so it’s important not only that people find your content but also that they stay at their visit and continue reading beyond one pageview.
   
4. Organic traffic on your website can increase over time if you remain consistent with website traffic generating activities like blogging and growing your social media account.

What Are The Disadvantages Of Using Organic Traffic?

There are many reasons why organic traffic might not be right for you and generating traffic to your website.

One of the major reasons you must consider when deciding if organic traffic is right for you is that you need to invest a lot of time at first to start generating organic traffic.

Not only do you need to learn how to do things on your website that will help you to generate organic traffic but you also have to remain consistent over a few months or even up to a year.

Another thing to consider is that Search Engine Optimization (SEO) is a lot more difficult and takes a lot of time to learn.

SEO is a powerful organic traffic generation media that involves optimizing your website and web pages for search engines like Google and Bing.

If search engines can’t find your content or website then no matter how great the content is no one will find it and your traffic will be dead in the water.

SEO helps you to avoid this ever happening to you.

In order to improve your website’s ability to rank and generate a lot of organic traffic, you need strong content that isn’t focused on keywords but the quality of the article itself.

This is most important because Google optimizes search results for the quality of the content that will give the best user experience, not for keywords.

Keywords are only an indicator of what that content is about.

Another disadvantage would be that organic traffic doesn’t generate instant results and it can take some time for your website to rank in search engine optimization rankings or SERPs.

Like we mentioned above it can take 6 months to a year before you start seeing results on your website because of organic means like SEO, inbound marketing, and content marketing.

Natural search engines like Google are very competitive which means they have strict guidelines when it comes to ranking websites.

Your site needs top-notch, well-thought-out content with engaging headlines before you start getting organic traffic coming into your site.

You also need to ensure that you are writing content that is being searched and is relevant to the audience you are looking to serve.

Some other disadvantages of organic traffic include:

1. A lack of control over what is published on your website
2. No guarantee that people will read your content so they might never come back again
3. Low search engine ranking due to competition from other websites with higher page rank value sites than yours
4. There’s always the risk of getting penalized by Google if something goes wrong.

All these factors combined can make organic traffic a bad fit for your website and business.

It is especially important to consider your marketing budget and the amount of time you have to start producing results.

What Is Inorganic Traffic?

Inorganic traffic is any type of website traffic that a business pays for.

There are many ways to pay for inorganic site visitors such as PPC ads, content marketing, and email marketing.

One major advantage of inorganic traffic is the ability to use metrics like conversion rates to measure how effective different campaigns have been at driving desired actions on your website.

On the downside, it can be expensive if you don’t plan carefully before starting so make sure you know what you’re getting into beforehand!

Inorganic traffic can be especially useful for you if you need quick results in your business.

When you use a PPC campaign for example like Google Ads you will be able to start generating traffic to your website basically overnight.

That is especially helpful for businesses or websites that need to start generating traffic, getting income, and getting results immediately.

What Are The Advantages Of Using Inorganic Traffic?

There are many advantages of using inorganic traffic to generate traffic to your website.

One of the biggest advantages of using inorganic traffic is that you can start to see results from your efforts almost immediately.

With organic traffic, even with the best strategies and techniques, you will have to wait a few months before you start seeing results on your website.

That is not the case with inorganic traffic. When you set up an advertisement campaign on let’s say Facebook or Google you will be able to see the results of that campaign the moment they start running.

This may take a few hours on Facebook and is instantaneous on Google. In just a few hours you can go from zero website visitors and pageviews to as many visitors as you want.

That is the next big advantage of inorganic traffic – you can get as many website visitors as you want. All you have to do is pay.

With organic traffic the amount of website visitors you get depends greatly on the quality of your content, the quantity of content you post, and how many people online are searching for that information.

Additionally, you don’t get to decide how much traffic you get – Google, Google users, and the quality of your content does.

It is entirely different from inorganic traffic as you can decide how much traffic you generate to your website by adjusting the ad spend, demographics, and other parts of your ad.

The other advantage of inorganic traffic is that you are able to optimize your campaigns to get the best result.

That means that you can change parts of your ad campaigns the moment they start running to see what’s working and what doesn’t work.

This helps you to get the best result for your ad spend at every turn.

This can be done easily by a process called Split Testing.

Split testing is a process in which you test two or more versions of your campaign to see which one performs better.

You can do this by creating different ads for the same audience and letting them run simultaneously. The ad that outperforms the other will then be used as a high-performing version and is the split test winner.

You can split-test any part of your campaigns such as the headline, ad copy, image used, ad body, ad targeting, call to action, and any other editable part of your ad.

Another huge advantage of inorganic traffic is that you can use it to drive sales to your online store or get new clients for your online business.

You are able to use inorganic traffic to grow your business – just like that! There’s is no catch or caveat.

The final advantage of inorganic traffic we’d like to mention is that you can use it to grow your email list.

You are able to do this by using an autoresponder sequence or a lead magnet and then driving traffic from one of your inorganic channels like Facebook ads, AdWords, Google Search Network, etc.

What Are The Disadvantages Of Using Inorganic Traffic?

There are many disadvantages of using inorganic traffic.

The main disadvantage we’d like to mention is that it can become pretty expensive to keep generating inorganic traffic to your website for any amount of time.

This is multiplied if you are not a professional or experienced at generating inorganic traffic and running ads.

You may make a critical error in setting up your ads or choosing a platform to run your ads from.

This can cause the cost of your ad campaign to skyrocket and become too expensive for your business.

This will lead to your second disadvantage – you can lose your traffic as quickly as you got it which is overnight.

With organic traffic, you will continue to generate traffic to your website without doing almost anything for an indefinite amount of time.

The same is not true for inorganic traffic. In fact, it’s the opposite. Inorganic traffic can cause you to lose all your website traffic almost immediately.

For this reason, we only recommend you use inorganic traffic if you have a steady income and are able to keep generating traffic without results for up to about 3 months.

This will give you time to figure out everything that’s happening with your ads and optimize for the best results before you run out of cash.

Another disadvantage of inorganic traffic is it is easy to become addicted. You will find yourself spending more and more money, in hopes of getting those big results that you are looking for.

We mentioned that you can get as many website visitors that you want but you have to pay for them.

You might spend $50 and get 100 website visitors and try to scale to get 1,000 visitors by spending $500.

The result might be that you only get 600 or 750 visitors for your budget and that could be because your audience isn’t big enough or your ad isn’t optimized for conversions as best as possible.

In summary, you need to ensure that you are financially ready when you decide to generate inorganic traffic.

Additionally, you should diligently consider the pros and cons of using this traffic source for your website traffic generation.

Should I Use Organic or Inorganic Traffic For My Website?

This is a question that many businesses ask themselves and it’s not always easy to decide.

There are pros and cons for both organic traffic and inorganic traffic, so the choice really depends on what you want to get out of your website experience.

There are many things you need to consider when you make a decision on organic or inorganic traffic.

Some of these include:

Budget

You need to decide if you have enough budget to go after inorganic traffic. Inorganic traffic can cost you upwards of $600 per month for a simple entry-level ad on Facebook at $20 per day.

This ad is not guaranteed to generate any results and is only the investment required for one ad where you will need multiple ads for success.

As a matter of fact, you should never think that results are guaranteed for any of your marketing campaigns.

You should always consider the risk involved if all fails and nothing works out the way you’ve planned.

If you cannot comfortably provide your monthly ad spend for up to 3 months on up to 5 ads then we recommend you use organic traffic. It is better to do one thing exceptionally great than to try to do everything at an average level.

Choose a marketing strategy and double down on it.

Time

The time you have to get results must be an important factor in deciding which traffic to target.

If you have up to a year to start generating consistent results then you choose to go with organic means for generating your traffic.

If you need to get results immediately or before 6 months then you will not be able to rely on organic traffic.

In this instance, it would be best for you to choose inorganic traffic due to its quick turnaround time to start bringing results.

Marketing Goals

Depending on the goal of your website and marketing campaign you might need to choose organic or inorganic traffic.

If your goal is just to generate revenues from online sales or lead generation then your best option is inorganic traffic.

It will allow you to generate traffic that is warm and close to conversion.

With just a bit of nurturing through email marketing, you will be able to convert a high percentage of this traffic.

If your goal is to build a solid foundation for the long-term success of your business, to build a relationship with your prospects, and build a solid and reputable brand then organic traffic will be your best solution.

You can use inorganic traffic to build your brand and raise awareness but it is not as effective as using organic traffic.

Conclusion

It may be beneficial at times to use both organic and inorganic traffic in your business.

At times like this, it’s a rare occurrence and one should only be used as a complement for the other and not as perfect substitutes.

In other words, your primary way of driving traffic should be organic but you use inorganic to get some quick wins for a few months until the results of your organic campaigns kick in.

You could also say your primary way of generating traffic is through Google PPC ads but you’re doing a bit of content marketing so that in the next year or 18 months you will have a complimentary traffic generation method.

The idea is that you should choose the best option for your current business and business model and double down on it.

Bonus: How Do I Get More Website Traffic, Leads, And Grow My Business Online?

There are many ways for you to get more traffic to your website from both organic and inorganic methods.

We will list a few of them below:

1. Create an SEO strategy and map out your goals. You could use different tools like Semrush or Google Analytics to track how well your strategies are working.
   
2. Publish blog posts on topics that people will find useful, such as new research in a field relevant to your company’s business model.
   
   This will help increase organic traffic by making it easier for search engines like Yahoo or Bing to index your site with high-quality pages.
   
   It also increases brand awareness because the content is published on other sites so they rank higher in searches too!
   
3. Share links through social media channels (like Facebook) or email newsletters (to subscribers). Just make sure not every post includes

We know that generating traffic for your website and getting leads for your business is important so we have prepared two detailed articles to help you with that issue.

We will list them below:

1. Lead Generation Complete Guide: From Basic To 5 Powerful Strategies
2. 32 Powerful Website Traffic Generation Techniques You Need To Try
3. 40 Genius Ways To Increase Your Email Signups
4. 1 Powerful Digital Marketing Strategy for Small Businesses and Startups
5. 14 Types of Email Marketing Campaigns for Small Businesses: How to Increase Revenues!
6. 12 Powerful Email Marketing Strategies Your Small Business Need To Succeed In 2021
7. 10 Amazing Ways to Grow Your Business Online with Google Ads

Conclusion – How To Use Organic Traffic And Inorganic Traffic Plus 7 Explosive Online Success Tips

There are many advantages and disadvantages of targeting organic or inorganic traffic for your website.

We hope that this article has helped you to decide which is best for you.

If you need help getting more traffic to your website, more leads for your business, or more sales for your online store then please set up a free consultation with our team.

There are many strategies for growth that we would like to use in your business to help you enjoy the much-needed success that you’ve worked so hard for.

If you have any questions or concerns about anything we’ve written in this article then please leave a comment below.

We try to reply to all our comments.

Take care and best of luck on your journey to online success