Introduction – How To Supercharge Your Inbound Marketing Results With Email Marketing
Inbound marketing is a powerful way to connect with your customers and prospects.
It’s also one of the best ways for small business owners to get noticed by people who are looking for what you offer.
One important component of inbound marketing is email marketing. Email marketing allows businesses to send messages directly to their target audience, which can increase engagement and conversion rates significantly.
In this blog post, we will learn How To Supercharge Your Inbound Marketing Results With Email Marketing.
We want to tell you how email marketing can help fuel your overall inbound strategy and how it can improve the results of your inbound strategy when combined with other strategies like blogging, social media, that is built on top of an effective email marketing campaign.
- Introduction – How To Supercharge Your Inbound Marketing Results With Email Marketing
- Download Our Free eBook
- What is Email Marketing?
- What Is Inbound Marketing?
- How Does Inbound Marketing Help Your Business Grow?
- How To Use Inbound Marketing To Grow Your Business
- No. 1 – Increased traffic to your website
- No. 2 – Building a solid reputation
- No. 3 – Increased customer engagement
- No. 4 – Increase conversion rates
- No. 5 – Inbound marketing is sustainable
- No. 6 – You can get high-quality, relevant leads
- No. 7 – Cost-effective
- No. 8 – Increase customer loyalty
- No. 9 – Increases exposure
- No. 10 – Genuine engagement
- No. 11 – Increased revenue
- No. 12 – Increase productivity
- No. 13 – Reduced cost per lead (CPL)
- How Can Email Marketing Help My Inbound Marketing Strategy?
- No. 1 – Building awareness
- No. 2 – Creates Personal Relationships
- No. 3 – Encourages Customer Loyalty
- No. 4 – Higher ROI from advertising spend
- No. 5 – Easily Scalable
- No. 6 – Drive Consistent Revenues
- No. 7 – It's cheap
- No. 8 – Promotes offline sales
- No. 9 – Promotes online sales
- No. 10 – Maximize Conversions With Drip Campaigns
- Email Marketing Resources To Master Email Marketing Today
- Conclusion – How To Supercharge Your Inbound Marketing Results With Email Marketing
Download Our Free eBook
What is Email Marketing?
Email marketing is the sending of email messages directly to a target audience for promotion, advertising, or sales purposes but that is just the beginning of the potential power of email marketing.
Email marketing has the power to drive consistent leads, sales, and clients to your business.
It can even fuel explosive growth for your business if it is done right using the right strategies.
Email marketing is one of the most cost-effective marketing tools available. Email marketing can be done on a small budget and with very little effort.
You don’t need an expensive website or staff to do email marketing, all you need is your computer (or mobile device) and some time.
But what makes email so powerful?
The answer lies in how people interact with it: they open their inboxes every day wondering if there are any new emails from friends, family members, businesses, etc.
It’s like fishing for humans!
So many times we’ve seen that when someone opens up an email message and sees something they’re interested in – whether it’s a friend telling them about their vacation pictures; or a business advertising products.
This is more likely to result in a sale or conversion of some sort for the business than other marketing media as people expect you to market to them when they join your email list!.
That is because email is personal and can be used to build those personal relationships that drive sales and overall success in your business.
You can learn more about how email marketing can help your business grow by reading the article we wrote Is Email Marketing Dead?
What Is Inbound Marketing?
Inbound marketing is the process of drawing people to your business using content and social media instead of expensive outbound campaigns, such as TV commercials or direct mailings.
The inbound approach consists mainly of three things:
- Blogging about relevant topics
- Making sure what you publish is easy for readers to find through search engine optimization (SEO) techniques like including keywords on pages with good backlinks and publishing great content that gets shared on social networks like Facebook, Twitter, etc.;
- Finally leveraging other channels where potential customers are already spending time – think YouTube viewers who might be interested in a certain product category.
It’s not just one tactic but an integrated strategy that involves many different tactics working together simultaneously.
By committing fully to inbound marketing your business can build a trusted brand in your location, niche, and market that is trusted by your ideal clients.
This blog post is about how to supercharge your inbound marketing results with email marketing and catapult your business to success with online marketing.
Right off the bat you can see the potential benefits of a marriage between inbound marketing and email marketing to grow your business.
That is to say that email marketing adds a high-converting, low-cost way to turn all the traffic of inbound marketing into leads.
Then email marketing can be used to build a relationship with these leads and convert them to loyal customers and clients.
Learn more about using email marketing to generate leads for your business in an email marketing lead generation strategy we wrote.
How Does Inbound Marketing Help Your Business Grow?
The first thing to know about inbound marketing is that it’s a buzzword for all digital content, search engine optimization (SEO), and social media campaigns.
A typical inbound campaign would be an online blog post or webinar presentation with the goal of attracting new visitors from Google searches.
This kind of promotion is attractive because it doesn’t require big budgets upfront as TV ads do – you can start small and test your strategy before investing more money into your idea.
And testing different angles means there are many ways to create successful campaigns depending on what type of business you have as well as your target audience demographic!
In addition, email marketing offers businesses a way to communicate directly with their customers via email newsletters and updates.
It is the perfect bridge to use to build a relationship with a stranger now turned lead and a loyal, raving customer for life.
How To Use Inbound Marketing To Grow Your Business
By using inbound marketing in your business you will see many benefits such as:
No. 1 – Increased traffic to your website
Inbound marketing can be used to drive traffic to your website from various different means such as social media, forums, and google searches.
No. 2 – Building a solid reputation
Word-of-mouth is one of the most powerful forms of advertisement and inbound marketing can be used to make sure your business has its share.
By using inbound marketing there will be an increase in your brand’s reputation.
As it grows and more people start talking about it because it has helped them by providing value upfront through Inbound marketing your business’s reputation will grow and improve.
No. 3 – Increased customer engagement
When customers come back and buy again, you know that they like what they see and feel! Customer service counts for a lot and with a solid inbound marketing strategy you’ll have plenty of opportunities to offer excellent customer service.
This increased customer service will also help your engagement rates because your audience will feel more comfortable engaging with you across digital media.
By using inbound marketing techniques, businesses have found that their conversion rate increases when customer engagement improves.
No. 4 – Increase conversion rates
Using an inbound marketing strategy can increase conversion rates by providing potential buyers with a very detailed overview of what your company has to offer them (e.g., product reviews, testimonials).
This additional information increases trustworthiness which is why we see higher conversion rates from people who have used our service before versus new prospects or clients.
No. 5 – Inbound marketing is sustainable
Inbound marketing strategies tend not only to last the test of time but to also do better as they age online.
The reason is that the longer they stay online the more likely they are to find and connect with the right audience who need them who will then share them with others.
No. 6 – You can get high-quality, relevant leads
When you have an inbound marketing strategy, your website will be found by people who are looking for it.
It’s more likely that they’ll find what they want because the content is so highly targeted and relevant to their needs.
Read our Lead Generation guide here: Lead Generation Complete Guide: From Basic To 5 Powerful Strategies
No. 7 – Cost-effective
Fewer costly ads mean more money to spend on other important aspects of a business like staffing or product development.
In addition, when customers come back again and buy something else from your store-they’re also not buying those expensive outside advertisements!
No. 8 – Increase customer loyalty
Using an inbound marketing strategy to generate traffic, leads, and sales for your business can result in an increase in loyalty from customers.
The reasoning is very simple: by being continually exposed to high-quality information that is valuable from the inbound strategy they will slowly build a relationship with you.
Over time trust and confidence in your will raise and they will get to the point where you become a thought leader and point of authority for their business. This will increase their loyalty to your business.
No. 9 – Increases exposure
Having a successful inbound marketing strategy builds trust which leads to long-term success. Long-term success will lead to increased exposure for your business.
The more inbound traffic you get, the better chance that those visitors are going to become customers and this cycle repeats itself.
No. 10 – Genuine engagement
With social media being such a huge part of how we communicate nowadays it’s important how you engage with followers and your audience.
Engaging with your audience in various ways will help you build trust and credibility which can lead to increased engagement on your blog posts.
No. 11 – Increased revenue
One of the main goals for any business is increasing revenue by any means necessary.
When a customer becomes loyal to your brand they are more likely to purchase from you again as well as refer their friends who become customers too!
Again this cycle repeats itself over time leading to long-term success and increased revenue streams for the company.
No. 12 – Increase productivity
Running an online business takes its toll on everyone involved at some point or another but what if we could work smarter not harder?
With inbound marketing strategy businesses are able to streamline how they use their content across social media and other online platforms to drive traffic and conversions.
No. 13 – Reduced cost per lead (CPL)
The goal with any business is to acquire new leads as well as maintain current ones at the lowest possible cost, which means being able to produce high quality content without spending large sums on advertising like television or radio.
This ultimately drives down CPLs while also increasing efficiency because it’s easier for businesses to figure out what works best when there isn’t money wasted on ads that don’t convert and are hard to track the results as is the case with much offline marketing media.
How Can Email Marketing Help My Inbound Marketing Strategy?
Now that we know what an inbound marketing strategy is and how it can benefit your business we will look more closely at how email marketing can be used to fuel your inbound marketing strategy.
We know that email is a powerful marketing tool that is used to build relationships with your prospects.
Building a one-on-one relationship with your prospects helps you to get connected with them on an emotional and deeper level.
This helps you to better understand their pains, frustrations, and desires.
You can use this to increase the quality of service you offer and offer better products to solve more of their needs.
You can also use this deeper, personal connection you’ve built with your audience to fuel extremely high conversions on a growing list of leads and prospects provided by a powerful and effective inbound marketing strategy.
This is just the basic understand of how an email marketing strategy can fuel your inbound marketing strategy.
Email marketing can help you propel your inbound marketing strategy in other ways by:
No. 1 – Building awareness
Email marketing is an easy and effective way to build awareness about your new products/services, and driving sales.
It is effective in instantly communicating on a personal level with your entire list with just the click of a button.
By using a solid email marketing strategy you will always have a list of warm and engaged audience that is always waiting to use your newest and latest products and services because they trust you.
No. 2 – Creates Personal Relationships
Helping to create a one-to-one relationship with customers through email follow-ups after transactions or interactions on social media platforms such as Facebook Messenger or Twitter Direct Messages.
No. 3 – Encourages Customer Loyalty
Encouraging customer loyalty through automated emails that remind the subscriber about their most recent purchase from your business, special offers they may have missed out on, etc. which in turn builds trust between the two parties involved.
This is more likely to bring them back into your store again soon!
No. 4 – Higher ROI from advertising spend
Email campaigns are less expensive than other traditional media formats such as TV or newspaper ads making them more cost-effective for small businesses.
In addition, there’s no limit on how many people an email campaign can reach unlike with other types of advertisements where only so many people as are watching the TV or reading the paper limits their reach.
No. 5 – Easily Scalable
Email marketing is easily scalable and can build a deeply meaningful relationship as easily with 2 people as it can with 30,000.
The way to do this is by using nurture campaigns and by providing highly relevant and helpful content that will connect with each reader on a personal level.
This helps to cultivate a relationship with your prospects and email subscribers that is more personal
No. 6 – Drive Consistent Revenues
Email marketing is more than just a way to send out promotional messages. It can be used as an effective inbound tool for your business by collecting leads, nurturing, and converting prospects into customers
No. 7 – It’s cheap
Email marketing is hands down the most cost-effective form of advertising around.
When you compare it to other forms of digital marketing such as PPC ads or display banner ads there are no limits on how many people will see that ad each time.
No. 8 – Promotes offline sales
Email marketers who want to drive a sale from their online strategy should also focus on creating compelling offers or promotions which promote buying in-store rather than simply driving traffic online where they might just end up shopping elsewhere.
No. 9 – Promotes online sales
Email marketers who want to drive a sale from their offline strategy should also focus on creating compelling offers or promotions which promote buying online rather than simply driving traffic offline where they might just end up shopping elsewhere by word gets around about how good you are at solving their problem.
No. 10 – Maximize Conversions With Drip Campaigns
You can improve the results of your inbound marketing conversions and email marketing results by using an effective drip campaign.
Drip and nurture campaigns are powerful email marketing strategies for increasing Returns On Investment (ROI), building relationships and offering value to your audience.
Coupled with an effective email marketing strategy and inbound marketing strategy you will enjoy high conversions and a consistent stream of clients, sales, and growth.
It can be used to maximize your inbound marketing efforts by persuading uncertain subscribers to take a low-cost action by giving up their email address for some gated content or content upgrade.
This gives you a valuable conversion where normally you’d lose the prospect forever and it’s a powerful tool for nurturing your subscribers through the buying cycle.
A carefully crafted email campaign can be instrumental in turning prospects into paying customers.
Email marketing is one of the most cost-effective ways to reach out directly to target audiences and entice them to buy products or services that you offer.
Email Marketing Resources To Master Email Marketing Today
We have prepared a list of helpful resources to help you master email marketing today.
We want to help you on your journey to online success and so we have decided to link below some helpful articles and guides to help you on your email marketing journey. Feel free to use them to as much as possible.
Alternatively, if you don’t want to do all the heavy lifting you can get a free consultation from our team and we will help you on your journey to success.
Additionally, you can sign up for a Cyber Site Online Presence for as low as $1,200 per month. You will get a website that grows your business that is built with a 12-month marketing strategy for your business. It will be fully managed and marketed by our team.
You can get your Cyber Site Online Presence here.
Here is a list of those extra resources we mentioned
- Email Marketing Benefits: 22 Powerful Email Marketing Benefits To Grow Your Business
- Email Marketing Conversion Tips: Email Marketing to Grow Your Business: 15 Powerful Conversion Tips
- Email Marketing Lead Generation: 16 Powerful Email Marketing Lead Generation Strategies
- Digital Marketing Strategy: 1 Powerful Digital Marketing Strategy for Small Businesses and Startups
- Nurture Campaigns: Drip Campaign and Nurture Campaign: The Differences in Email Marketing
- Drip Campaigns: 3 Effective Sign-up Drip Campaigns for Effective Email Marketing Conversions
- Website Conversion Optimization: 10 Worst Reasons Your Website Isn’t Converting
- Online Marketing Services For Small Business: 8 Best Online Marketing Services For Small Businesses: How To Market For Explosive Growth
- Is Email Marketing Dead? Is Email Marketing Dead In 2021?
- Marketing Tips For Small Businesses & Startups: Powerful Marketing Tips For Small Businesses In 2021: How To Get Explosive Growth
- Email Marketing Tips For Dentists: 10 Helpful Email Marketing Tips For Dentists: Get Explosive Growth For Your Dental Practice
We hope you find these articles helpful on you journey to online success.
Conclusion – How To Supercharge Your Inbound Marketing Results With Email Marketing
A good email marketing strategy can help you optimize the results from your inbound marketing efforts to keep up with the demands of a more digital, connected world.
An effective inbound marketing strategy will generate traffic and leads for your business.
It will build your brand, communicate your Unique Value Proposition and, and establish you as an established and trusted expert and thought leader in your industry.
Email is an affordable and effective way for businesses to generate leads, increase customer engagement and drive revenue which makes it worth considering as part of your overall online marketing plan.
It is also the most profitable digital marketing media and gives the highest Returns On Investment (ROI) among all digital marketing media.
It is especially effective in building trust, a relationship, and loyalty with prospects who would’ve used your business but are unsure if you can help them at first.
It offers an easy, quick, and low commitment way to convert these prospects into loyal customers.
By combining Inbound Marketing and Email marketing you will have a powerful digital marketing strategy to grow your business in the short and long term.
Ultimately whether or not you should have an inbound email marketing strategy will depend on how much time and money and time you are willing to invest into this medium and your business
If you would like to have a professional team handle all your digital marketing including developing a strategy built for success using inbound marketing, email marketing, and the effective conversion tips and strategies outlined in this article then our team is waiting to help you.
Get in touch with us and set up a Free Consultation with our team to learn more about how we can help you and your business grow.
If you have any other questions or concerns about inbound and email marketing then leave them in the comment section below and we’ll be sure to help you as best as we can.
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