Introduction – 26 Amazing Strategies To Grow Your Business Online
If you are looking to grow your business online, it is very important that you have a strategy in place.
There are many strategies out there for growing your online business, but the most important thing is to find one that fits with who you are and what your goals are.
In today’s online world, it is more important than ever to grow your business online. If you are struggling with how to do this, then this blog post is for you.
We will provide a guide that explains what it takes to have a successful online business and give the reader 26 strategies they can use right away in their own business to grow their success online.
Online businesses are growing at an incredible rate.
There are many success stories online of people who have created profitable and sustainable online businesses that they can run from home.
It is important to be aware of these 26 amazing strategies to grow your business online, so you can learn how to create or improve your own successful business.
In this blog post, we focus on 26 strategies for developing a successful online business and provide you with the information you need to know about each strategy.
These strategies cover everything from how to use SEO keywords in your content marketing plan all the way up to using social media marketing as a way to grow your brand awareness and increase sales!
- Introduction – 26 Amazing Strategies To Grow Your Business Online
- Download Our Free eBook
- The Online Entrepreneur And Online Success Dream
- The Two Ways To Get A Successful Online Business
- No. 1 Identify Your Business Idea
- No. 2 Decide On Your Ideal Client
- No. 3 Get A conversion-optimized Website
- No. 4 Plan a Powerful Lead Generation Strategy
- No. 5 Content Is Still King – Invest In A Content Marketing Strategy
- No. 6 Invest in Video Marketing
- No. 7 Use Pay-Per-Click Campaigns And Other Paid Advertisement
- No. 8 Learn and Implement SEO
- No. 9 Use Online Tools To Grow And Scale
- No. 10 Split-Test Everything
- No. 11 Choose The Setup For Your Website
- No. 12 Become An Expert And Thought Leader In Your Field
- No. 13 A Beautiful Website With A Professional Design
- No. 14 Make It Easy For Clients And Customers To Work With You
- No. 15 Start Email Marketing Immediately
- No. 16 Use Google My Business
- No. 17 Signup To Directory And Review Websites
- No. 18 Leverage Social Media to Drive Traffic
- No. 19 Network Online With Other Entrepreneurs
- No. 20 Run Remarketing Ads For Abandoned Carts
- No. 21 Hire Affiliate Marketers
- No. 22 Optimize For Mobile
- No. 23 Social Proof Your Way To Success
- No. 24 Use Urgency And Scarcity To Boost Conversions
- No. 25 Optimize For Speed & Performance
- No. 26 Be Consistent
- Bonus Tip: Make This Investment With Potential For Unlimited Returns
- Conclusion – 26 Amazing Strategies To Grow Your Business Online
Download Our Free eBook
The Online Entrepreneur And Online Success Dream
Having a successful online business that allows you to work from anywhere in the world and quit your soul-sucking 9 to 5 job is possible.
It is also possible to make more money per month than you made per year at your previously mentioned soul-sucking and stress-inducing job and it is quite possible if you use the right method to approach this process.
There are many reasons you should start an online business. Some of these reasons include:
- Starting an online business is easier than starting a traditional brick-and-mortar one.
You don’t need to come up with as much capital, you can start small, grow your way into large profits, and it’s easy to get started even if you have limited skills or education.
- There are more opportunities for women entrepreneurs in the digital world because of the competitive nature of this market space.
This means that there are many more businesses available for those who want to take their shot at being successful without needing 25 years of experience!
- Working from home has been shown time and again as a great opportunity for just about anyone looking for work they can do on their own hours with low levels of stress involved when compared to other jobs
- There is much more room for error and to learn how to do your business because there are so many successful and low-budget options to choose from until you find your sweet spot.
- An online business can be done from anywhere in the world and can be done with just a few hours of work each day.
That means you can work from the office during breaks or even from your vacation in the Maldives and be just as effective.
- You can set up an online version of your business that can be more successful and profitable than your brick-and-mortar version.
Your online business can allow you to scale to far greater boundaries than you’d initially expect because you’re now competing in a global market (this depends on the type of business since a restaurant or medical practice couldn’t comfortably scale that well)
The Two Ways To Get A Successful Online Business
There are two methods that you can use to get your own successful online business.
They both work just as well whether you are a first-time entrepreneur and trying to make money from a nice idea you have.
They work just as well whether you want to earn a few extra hundred dollars per week or looking to make a few thousand dollars per month.
They work just as well whether you are a first-time entrepreneur or an experienced entrepreneur who wants to figure out the online business thing and set up an online presence for your brick and mortar business.
The two ways to do this are:
- The Managed Option
- The Self-Serve Option
The Managed Option
In this option, you will function as the leader of the company and hire professionals who can help you get the work done successfully that you need to get done but don’t know how to do – i.e setting up a successful online business.
You can hire our team of experts who are proven professionals who understand what it takes to be successful.
You can start by getting a Cyber Site Online Presence which is a low-budget entry-level solution. It provides you with a conversion-optimized website that is built on a 12-month marketing strategy.
Your marketing strategy is uniquely designed for your business and clients and tailored to meet your goals. Our team works with you to help you get all facets of the business setup successfully.
This includes monthly marketing consultation, marketing reports on performance and optimization, and completely manage your online presence including your website’s hosting, security, maintenance, and performance. We also ensure your marketing strategy and budget is yielding the best results.
We will be your team.
If you order a Cyber Site after reading this article then you can request a 20% discount on the rate for the first 3 months of Cyber Site service.
If you don’t want a managed solution then you can go with one of our standalone website development and marketing packages.
We will help you decide what works best for you after your free consultation.
The difference here is that when you pay for the project there are no monthly fees unless we continue to maintain your website or you have a marketing package.
The Self-Serve Option
In the self-serve option, you will be the captain of your ship and the only one responsible for your online success.
We will outline in this blog post everything that you need to know to successfully set up your online business by yourself and steer your business to success.
Your online business can grow to give a huge contribution to your lifestyle, ensure your kids, family, and parents are well taken care of, and that you never have to worry about money in case of an emergency.
But it’s going to take a lot of work and dedication to get to that point but don’t worry!
Our team is here to help you if you leave a comment below and we will provide as much helpful information and resources in this article as possible.
By now you must’ve had an idea of which method works best for you so let us get started into these 26 strategies to grow your business online!
No. 1 Identify Your Business Idea
The first step to creating your successful online business is identifying the type of business you will create.
Your business idea is the central point of your online business.
It is what you’re passionate about, and it’s the first step to success.
An idea can be as simple as a new way to improve on something that already exists or it could mean creating an entirely new product or service for people to buy every day.
You want to take time brainstorming whether you think this will make money with research and data analysis before anything else starts in order to have a successful online business from start to finish.
There are many different online business ideas worth pursuing even if what you do isn’t something entirely new or original.
The main idea is that you must do something that you are an expert at (or are willing to spend hours each day learning) and enjoy doing.
It must also be something that you can make money from.
That means that dog sitting might not be a good idea since there are only so many dogs you can handle at a time and even if you were to scale online you would need to hire additional staff eventually.
Something else to keep in mind is to start with an idea that allows you to sell more or do more without taking on too much more overhead.
Business overhead is any expense that is not directly related to the product or service you are trying to sell.
For example, if you have an online store it might be worth investing in a warehouse for storing items (or just buy on-demand) instead of paying rent and utilities all the time.
The main point here though is that your idea should align with how much you can make since e-commerce is a very profitable niche.
To help you with this task we will link two articles below that can help you decide on your new business idea if you don’t yet have something in mind.
No. 2 Decide On Your Ideal Client
After you have decided on what type of business you want to do you must now decide on who you want to serve.
Your Ideal Customer Profile (ICP) is very important for your business model and is what tells you who your company’s ideal client or customer is and what they need from your company.
A good customer profile will help you to determine how much money potential the business has, where this person shops, which stores they are likely to be at in order to buy their products if they have any children or not (this may affect things like product safety), what their income level might be, and their preferences.
In addition to deciding on your ICP, you must also decide on who is ‘a a good fit’ for your business.
This is especially important if you are doing a service-based business where individual relationships with your clients will weigh more than for an e-commerce business serving hundreds of customers each day.
In fact, this point is so important that we discuss it at length in an article we’ve written to help you master this part of your business.
Your Ideal Customer Profile will shape everything about your business including your colors, tone of the message, pricing, servicing, marketing strategies, and even the type of people you hire and sell to.
Learn more about this topic by reading this article we’ve prepared for you or by clicking the image below.
No. 3 Get A conversion-optimized Website
A conversion-optimized website is a website that has been designed with the goal of converting visitors into customers.
A conversion-optimized website is a type of inbound marketing strategy, which means it focuses on attracting potential customers to your business by providing information and resources for them about what you offer.
It’s important to note that this isn’t just any old site – it must be built specifically with conversions as its primary focus, so every element from design through copywriting should contribute towards generating more leads or sales via one or more web pages on the site.
Conversion optimization also incorporates A/B testing and multivariate testing (MVT) techniques to test variations live online without actually changing anything visible on the user interface so they can measure how changes impact performance and conversions.
It is not good enough to get a website for your business for $500 off Fiverr and after 6 months your clients can’t find you and visitors aren’t using you.
Instead, you need a website that will be an asset to your business.
A good website for your business should:
- Market your business to potential customers
- Communicate your brand
- Sell your products or services
- Build a relationship with prospects
- Generate leads for your business 24/7
- Drive revenues and profits
- Be an asset to your business and not a liability. That is accountant talk to say it should make money for your business, not burn it
There are many other factors that determine what a conversion-optimized website is and how you can even optimize your own website for conversions.
You can take the quiz and download our free eBook here or by clicking the image below.
No. 4 Plan a Powerful Lead Generation Strategy
The next step to having a successful online business is that you must have a plan with a powerful lead generation strategy intact.
The most important factor of every small and startup business is that it has a consistent and reliable source of income. That helps to add stability and certainty to your business.
It can also prevent a lot of headaches, stress, and tension.
This comes from not knowing if your business will be able to stay open for another month or if you’ll be able to pay your bills, or if your staff will be compensated for their work at the end of the term.
Those are just a few of the problems you will face as a new business owner, whether online or offline, and the solution to this problem is a steady supply of leads and new customers and clients into your business.
Simply put, a lead is a potential customer or client for your business who can be converted with a bit of nurturing and relationship-building.
Lead generation is the act of finding a large number of potential customers and clients for your business so that you can get more sales.
Now the question is: how do we find these leads?
The answer is simple: online marketing.
For many businesses, they might need to choose between online and offline marketing but for your online business, we will recommend online marketing because it gives you a bigger audience and allows you to start on a lower budget than offline marketing.
We know that the question of offline marketing versus online marketing is a big one.
To help you learn more about this topic we have prepared a detailed guide on offline marketing and online marketing to help you decide which is best for you and learn some strategies that you can implement in your business today for some quick wins.
You can find that article here: Powerful Marketing Tips For Small Businesses In 2021: How To Get Explosive Growth
The second is that you will also need to learn as much as possible about generating leads for your unique business.
We have prepared a detailed lead generation guide to help you with this.
Additional resources with different lead generation strategies as well as small business, startup ad marketing strategies will be provided as well.
All these resources will be listed and linked below.
We recommend you take some time to go through them all and make the best of them to get the best results in your unique business:
- Lead Generation Complete Guide: From Basic To 5 Powerful Strategies
- 16 Powerful Email Marketing Lead Generation Strategies
- 1 Powerful Digital Marketing Strategy for Small Businesses and Startups
- 40 Genius Ways To Increase Your Email Signups
- 22 Powerful Email Marketing Benefits To Grow Your Business
- 32 Powerful Website Traffic Generation Techniques You Need To Try
No. 5 Content Is Still King – Invest In A Content Marketing Strategy
The next thing you’ll need is some killer content that will attract visitors and keep them coming back.
For most businesses, blog posts are an excellent way of providing value to readers in exchange for their email addresses or contact information.
This can help bring new people into their sales funnel as well as provide valuable information every time they make a purchase!
By creating high quality content that provides solutions for problems your customers may be experiencing, you’re more likely to convert prospects into clients.
Content Marketing is more than just blogging. When executed correctly, content including articles, guides (like this one), webinars, and more can be used to attract and convert prospects into leads for your business.
As a small business looking for advantage online it’s important that you are using the same tools as everyone else – but not forgetting about old-school techniques such as email marketing or cold calling.
In addition to finding new customers through fresh posts on social media or search engine optimization strategies like keyword searches or building backlinks; businesses need to focus on converting those visitors into paying customers by continuing their education with lead nurturing tactics.
Some nurturing tactics and media include using things l like ebooks, videos, infographics, and white papers all specifically designed to meet a prospect’s interests while also providing them with helpful information that moves them towards a sale.
The goal of your content marketing campaign should be to drive traffic to your conversion-optimized website and convert this traffic to a high-quality lead.
This lead will then be nurtured using email marketing to help you get a sale and repeat sale or a raving fan and customer for life.
Content marketing doesn’t have to take up a ton of time and instead should provide you with a low-cost and easy way of attracting your ideal potential client or customer so that you can convert them to a lead.
Your ideal customer will use your content to:
- Learn about your business
- Learn more about their problem and possible solutions
- Build a relationship and trust with your business
- Make a decision to use your business or the competition to solve their problem
As you can see from this short excerpt content marketing will be an easy and effective way to get clients or customers for your business.
To learn how to supercharge your inbound marketing/content marketing results with email marketing we recommend you use this article for a powerful strategy to help you achieve this.
No. 6 Invest in Video Marketing
Video Marketing is an effective way to communicate your message because it is more memorable and engaging for the audience.
Video Marketing also helps you build a personal connection with clients or customers by allowing them to see how you are in person, which again can make the decision process easier for them.
One of the best conversion optimization techniques that you can use on your website and social media is to use a Video Sales Letter to instantly grab attention, increase engagement, and sell yourself, your products, or your service to your prospective client.
A video sales letter is a video posted on your website or social media that shows you, the owner of the company, in front of an audience and presenting the benefits, features, and uses for your product.
Video Marketing also allows you to use interactive videos which allow users to click on links within the video content so they can be directed elsewhere on your website or sent directly to other websites as well.
This is a great way for visitors who are watching one part of your marketing material to become engaged with what else is available from you.
Another advantage of using a Video Sales Letter in your business is that you will be able to add a human element to your website that can be used to improve trust and a relationship with your website visitors.
In the online world where so many scams and low-quality products and services exist your prospect’s trust and confidence in your ability to deliver and help them will be a major deciding factor in whether or not they use you or the competition.
By using a video sales letter you can improve the trust and relationship with your prospects while selling your product or service better than any website copywriting ever could.
This helps you to improve your website conversions and drive more revenues to your business.
No. 7 Use Pay-Per-Click Campaigns And Other Paid Advertisement
One way to get some instant results and quick wins in your business is to use a pay-per-click campaign or other paid advertisement to get some quick wins in your business.
Pay-Per-Click (PPC) campaigns are a great way to get your business in front of potential customers and prospects.
PPC campaigns are a cost-effective, fast way to drive traffic back to your website from internet searchers who have expressed an interest in what you do.
The beauty of PPC campaigns is that they can be used as a long term strategy or just for the duration of time it takes to achieve whatever goal you want (like 25 new Facebook followers).
They can be done with relatively low risk on your part because these ads only run while people search online rather than continuously like TV advertisements which span all day!
An additional benefit of using PPC campaigns is that you can analyze your ad performance and optimize it for better results in your business or marketing objective.
By using split tests you are able to continue testing your ads for the best headline, image, call to action, ad copy, or even audience until you find the golden combination that gets you the best results.
Google Ads is one of the most popular PPC platforms available today.
We have prepared an article to help you to understand how to use Google Ads to grow your business online.
The article gives you 10 powerful and effective strategies to grow your business online. To read that article please go here or click the image below.
No. 8 Learn and Implement SEO
Search Engine Optimization (SEO) is the process of improving organic search engine rankings by raising the number and quality of inbound links to your website.
It is important for every online business owner or marketer to understand what SEO means, how it affects their site, and how they can make changes or implement strategies that will help them rank higher on Google.
SEO is a powerful organic way to increase traffic on your website over time.
The only problem is that, unlike paid ads that work immediately, you have to wait 6 to 9 months to start seeing results from your SEO campaign.
To get started with SEO we recommend that you begin to learn the basics so you can handle the basics and day-to-day SEO chores your website will come with.
This will help you to offset some of the total cost an experienced SEO strategist would charge you when the time comes and you are able to invest in that marketing media.
It will also help you to be able to maintain your site’s health and rankings while teaching you more and more about the subject.
Ultimately, though, we recommend that you hire a specialist or company to take care of your SEO needs for the simple fact that it can be difficult to handle and not many people enjoy doing SEO.
If you are someone that loves doing SEO and can’t get enough of it then we recommend that you master the subject as it is a very powerful and effective way to grow your business online.
Additionally, your SEO abilities will help you understand how to grow your business online and even provide you with another potential online business that you can start – an SEO agency.
We have provided a video below to help you learn about the basic of SEO
No. 9 Use Online Tools To Grow And Scale
There are many online tools that you need to have to make the best of running your business online.
Some of the most effective and efficient tools that you will get are ones that will automate key business processes, speed up one or more business processes, remove a load or responsibility or reduce it at the very least, and help your business to improve and scale at ease without too much worry.
When we say “online tool” we mean just that- any tool or software that you purchase to improve your business.
We will list just a few below to help you get an idea of some tools you can use:
- Hubspot – Customer Relationship Management
- Intuit QuickBooks – Accounting, Invoicing, Payments
- FluentCRM – Email marketing software
- WordPress – Content Management System to build your own website
- Evernote – Taking notes and todo lists
- Slack – Team management and staff communication
- Zapier – Integrates multiple software to streamline your process
- Stripe – Online payments, invoicing, etc
These are by no means the full list of software we use or recommend you use for your business.
Every business is different and will need a different set of tools and software to function at full capacity.
We recommend you use Google to search your business niche to find a list of software that can help to make your business process smoother.
No. 10 Split-Test Everything
Another powerful strategy to grow your business online is by using split tests to test everything that you do.
In marketing, a split test is when you test two different versions of a marketing campaign and measure which one is more effective.
For example, if you were to design an email newsletter for your business, you would send the first version out to 25% of your subscribers with subject line A.
Then 25% would be sent Subject Line B with 25% being sent both Subject lines. You will then want to track how many people opened the emails or clicked on links contained in them among other things.
The purpose of this process is often not just informational but also instructional – giving insights into what works best so that future campaigns can capitalize on those findings
Split-testing everything means testing every single aspect of your online presence: color schemes, copy variants, marketing strategy, and even sales process.
This will ensure that there is no part of your online business that is at risk of not functioning at its full capacity and is giving the best results.
A split test can grow your business online in many ways.
Some of the reasons to use a split test in your business include:
- Optimize your online presence to give you the best results
- Optimize your marketing campaigns for the best returns
- Optimize your sales process for the best results
- Measure your ROI to see how well you are doing
- Improve customer service – make sure that every single person who contacts you has a good experience with your company.
- Find out what works and discard what doesn’t work
A split test can be done on any part of the online business from copy, color schemes, to marketing tactics — anything that is an integral part of online presence or success will benefit from a split test in some way.
Split testing offers insights into ways to grow a successful online business!
We recommend you start using split-tests in your business to improve your performance and results today.
No. 11 Choose The Setup For Your Website
When you set up your conversion-optimized website you will need to ensure that the software your website is using and the setup of your website is the best possible.
The reason is simple: In an online business when your website goes down your business goes down.
We would like to help you avoid any unnecessary hiccups and problems and so we will help you set up a basic stack for your website with some recommendations below.
Use A CMS – WordPress
We do not recommend that you learn to code to set up your conversion-optimized website and launch your online business.
Instead, we recommend you use a CMS where you don’t have to learn to code and can build a website that looks just as good and works just as well.
It will also take half the time.
To set up your website we recommend you use WordPress.
WordPress is the most popular CMS in the world and powers over 65% of all websites using a Content Management System (CMS) and over 41% of all websites.
That is to say that WordPress is a big deal.
We will add a link to our YouTube channel where you can learn how to set up a WordPress website for your business.
We will also add the download files to the websites we create to allow you to download them for free and use them as your own.
Check out our YouTube Channel below.
Website hosting is the process of renting space on a server that is connected to the internet.
Your website host will be important for your online success.
A poor website host will have frequent downtime and may even lose your website altogether in a crash.
They will be slow and potentially malware infecting.
To avoid all this trouble we recommend you use a top-tier and elite website host from the start.
We recommend you use Lite Phoenix or Aurora Cloud Web Services to host your website.
Lite Phoenix is a mid-tier website hosting company that comes with tons of space and high-performance servers.
They also have Lite Speed servers that can give your website a speed boost and compete with premium hosts. We are currently hosted on Aurora Cloud Web Services.
It’s a pricier website host but it is worth the penny.
The advantage of using these website hosts is that you get an account manager a personal web assistant with your hosting plan.
They will help you with website success activities such as conversion tips, marketing tips, and general support to help you avoid the many mistakes a beginner website owner and online business owner could make that could jeopardize their business.
Website security is one of the most important aspects to growing your business online.
With so much personal information available about clients on social media, it is crucial that you provide them with a secure website and make sure they feel safe doing business with you.
The first step in providing for this security is making sure your website is encrypted.
This ensures that all data transmitted from a secure server to your client’s computer.
This blocks hackers from intercepting the data and stealing it. You can get this basic website security feature from an SSL certificate.
In fact, Google might penalize your website if you don’t have one.
The other reason why you need website security is to provide a secure payment checkout.
This is what your clients will use to buy things from you online – so it must be safe and easy.
The two most popular ways of doing this are the Stripe Payment Gateway and PayPal Payments Standard.
Both companies have an SSL certificate that allows for fast, safe transactions on their site (and yours).
You can also use other options like Shopify’s new chip & pin card reader or any one-time password authentication system such as Authy, Google Authenticator, or Duo Security.
These give your customers peace of mind when they’re shopping with you online because these methods require them to “log in” again before every purchase; which means no unauthorized charges!
It might sound complicated now but it can be greatly simplified by ordering a website security plan from Digital Pyxi, our website security provider and partner, for only $25 per month.
With this, you never have to worry about your website’s or website visitor’s safety.
No. 12 Become An Expert And Thought Leader In Your Field
One of the most underused and underappreciated ways to grow your business online is by becoming a thought leader and expert in your field.
A thought leader is someone who is respected in their community, industry, or niche as being a leading and expert voice that is qualified to speak and lead on issues the industry may face.
The same is similar for an expert as an expert is usually someone who becomes a thought leader and most thought leaders are experts in their fields.
The way this works is that your name and influence will be a powerful marketing asset for your business. It will make it easier for your business to grow and for you to get clients and customers simply because you’re known and trusted.
Being known and trusted also helps you to charge a premium on your prices as you will be highly sought-after and more respected than the average joe.
And you should be!
You’ve spent many months or years and invested thousands of dollars as well just to get to where you are and know the things you do. Being fairly compensated for your efforts is just one of the beginning benefits you should enjoy.
There is no quick and easy way to become an expert or thought leader in your industry. That is why there are so few of them.
However, some things you can do is to continue learning as much as you can about your industry or niche every day and try to help as many people as possible.
This will build your experience, credibility, and popularity. We recommend you also get your voice out in the industry by using some tools like:
- LinkedIn for personal branding
- Facebook Business Page for engaging with followers on social media
- YouTube Channel as an additional video platform to engage customers or prospects.
- Twitter for frequent posts and updates
- Email marketing to build a personal relationship with more of your audience
Over time your fame and credibility will be a driving factor in your online success and make it easier for you to grow your business online.
One person who has mastered this is SEO mogul and online entrepreneur Neil Patel.
No. 13 A Beautiful Website With A Professional Design
A functional and effective website design is important for your online business’s success.
It’s not just about how the website looks; it has to work and be easy for your visitors.
A low-maintenance design is always best because this way you are free from worrying if a new update will break something on your site or make it look different.
This also means that there won’t be any downtime which can cost you money!
The clean, simple aesthetic of our websites ensures they fit seamlessly into all screen sizes without compromising functionality in either form or function.
Choose an excellent web designer who truly understands what customers want; someone who offers both design and development services with their packages so they’re sure to grow your business online successfully.
A website with a professional and relevant design goes hand in hand conversion optimization.
Even though your website is optimized for conversion it must be appealing to the eye and send a strong, positive, and professional message to visitors. It must communicate a powerful brand to website visitors immediately.
A conversion-optimized website doesn’t mean the website has beautiful User Interface/User Experience (UI/UX).
A beautiful website doesn’t mean it’s functional and optimal for driving leads and new customers and clients to your business.
One doesn’t imply the other and as a result its important that you understand that both are important.
Luckily, our team will provide both of these for you in a single website. Just setup a free consultation here.
You can also learn more about website conversion optimization by taking our free website income quiz and downloading our free eBook, “Your Website’s Conversion Mistakes: 26 Reasons Why Your Website Is Scaring Away Your Customers.”
You can also check out our YouTube channel to learn more about building beautiful, conversion-optimized websites.
No. 14 Make It Easy For Clients And Customers To Work With You
You should make it as easy as possible for your prospects and clients to find and use your business if you really want to have success when you try to grow your business online and build a powerful brand.
The easier it is for them to use your business the more likely it is that they will use your business.
This is not just a tip for online business success but is also important for any type of success in business.
Ease of access and ease of use is one important factor when a client is deciding who to work with.
If a prospect tries to contact your business but the phone line is down it is unlikely that they will try to find your email address unless they are extremely interested in using only your business.
The same will happen if they try to visit your website on a mobile device and it’s not optimized for mobile or is not working.
The same will happen if your website is cluttered and hard to understand.
They will not sit around and wait for your website to be fixed or to figure out how to get something done.
Instead, they will leave and go to the next search result and if it’s easier there to use that website or business they will use that business and never return to yours.
Here are some tips to help you avoid this problem:
- Make it easy to be contacted
- Ensure your website is always live and working
- Ensure your website is optimized for mobile and tablet
- Ensure your website is easy to navigate
- Make your website intuitive and easy to understand
- Make your business processes as easy, fast, and flexible as possible
- Ensure all website features such as buttons, contact forms, live chat, and phone numbers are always working
By following this step and using this checklist you will at least begin to ensure your prospects and website visitors have an easier time using your website and business.
This will lead to an increase in businiess opportunities.
No. 15 Start Email Marketing Immediately
Email marketing is a great way to grow your business online.
It’s inexpensive and delivers the message directly into someone’s inbox, making it seem more personal than a post on social media.
Plus, email marketing provides you with detailed reports that allow you to see how well your campaign is performing.
Email marketing is one of the most powerful online marketing media you can use in your business.
In fact, it has an average ROI of 4200%. That means that for every dollar invested into email marketing you should earn an average of $42 in return.
There are many ways that email marketing can benefit your business.
Some of the benefits of using email marketing in your business is that it is one of the most effective ways to grow your business online.
It’s also an incredibly inexpensive marketing technique, so you’re not putting in a lot of money into a campaign that may or may not work for you.
Email marketing gives your business the ability to grow by building a relationship with your customers.
You build that relationship by sending them valuable content about what’s going on in the market, as well as offerings and other things that may be of interest to them.
It is also a great way to grow your customer base because it gives you access to people who have asked for information from you before or are likely interested in what you’re doing at this point.
It allows you to get more direct contact with those potential clients without having to pay for Facebook ads, etc., which can cost thousands of dollars per month depending on how large an audience or demographic group they’re targeting.
As long as people are opening up emails when they receive their then email marketing will continue working no matter what platform changes
You can create an effective email marketing campaign by including these four steps:
- Determine who will be sending out emails
- Know what content to include in the messages
- Create or find templates for each of the different types of messages
- Create sign-up forms so readers don’t have any excuse not to subscribe! You’ll also want them identified as “subscribers” when they arrive at your site.”
We have prepared a list of resources below to help you learn more about the power of email marketing to grow your business.
We have even included strategies, templates, and guides to help you market your business and get some quick wins using email marketing.
You can find those guides, articles, and templates below:
- Is Email Marketing Dead In 2021?
- 40 Genius Ways To Increase Your Email Signups
- 14 Types of Email Marketing Campaigns for Small Businesses: How to Increase Revenues!
- 16 Powerful Email Marketing Lead Generation Strategies
- 22 Powerful Email Marketing Benefits To Grow Your Business
No. 16 Use Google My Business
Google My Business is is a free and easy to use tool that will grow your business online.
It’s Google’s way of helping you grow, manage, and market your local business across search, maps and more.
Google My Business can be used to grow your business online in many different ways. Not only does it add to your local search visibility but it also helps to provide directions to your physical store.
When someone searches your business name on Google there will be a Google My Business listing on the right side of the Google SERP that will provide valuable information to your prospect such as your contact information, review rating for social proof, a link to your website, and even directions to your physical store.
These can help your business grow by making it easier for prospects to verify you have a real business that they can trust.
Google My Business is a powerful free tool for achieving online success.
It does this by helping grow your online presence and maximizing the potential of your customers visiting you in person.
Establishing a local search visibility can also help grow your business by achieving rankings on Google Maps for both desktop searches as well as phone-based maps.
If someone is looking for a nearby restaurant or hotel, they will be presented with an option to see which ones are nearby based on their location at that time.
This would then show up when googling “nearby restaurants” or “hotels.”
When this happens, it’s likely that more people will visit you because they were referred through these popular map listings instead of finding out about you through other channels like random advertisements.
And if someone does make contact with you from seeing your listing on Google Maps, they are likely to be more committed and invested in your product or service because it’s much easier for them to try something new like a restaurant or hotel when they’re just around the corner.
We have prepared a detailed article on how to do digital marketing for local business success. You can read that article here or click the image below.
No. 17 Signup To Directory And Review Websites
One easy, low-cost and effective way to grow your business online is through the use of directory and review websites.
Directory and review websites are great way to grow your business online because it’s a free and easy way for consumers to find you.
The more people that review your product or service, the easier it is for other potential customers who are looking into similar products or services to learn about you.
There will be two ways of creating directories:
Directory Submission Websites
these allow you to submit information on your site which they in turn post as an individual listing with links back to your website so visitors can easily navigate through them; and
Where owners create profiles and reviews themselves (or invite others) for their experience with different sites without any contact from those sites.
For this method, we recommend using Google Local listings like Google Business Page/Google.
These websites provide a platform for small business owners and entrepreneurs to grow their online presence without having to spend the money on advertising.
Register with directories like Yelp, Merchant Circle, City Squares etc., which will allow your company listing appear at the top of search results when consumers are searching for goods or services in your area
Request reviews from customers so that you can show potential clients what others have said about you – this is an excellent way to grow trust between producer and consumer as well as becoming more visible because reviews typically rank higher then ads in searches
Make sure all information listed about your company is accurate; update it regularly if anything changes (i.e., new contact number)
Social proof is a critical deciding factor in boosting online conversions.
By using review sites and directory sites to list your business and improve your online visibility there will be a way for prospects to learn how you’ve served other people like them.
This will help them to feel more comfortable using your business to solve their problems.
No. 18 Leverage Social Media to Drive Traffic
Social media has powerful abilities to grow your business online.
It’s an essential component to grow your business online and often works well alongside email marketing.
Social media marketing is also a powerful tool for marketing and growing your business.
You can grow your business online by utilizing social media, and even if you are a small business.
Social Media Marketing Tips:
- Use images in all of your posts to capture people’s attention and keep them interested in the post. Images also help break up text on screen so it isn’t too difficult for readers to digest content.
- Create an engaging headline without over promising anything or being click bait (e.g., “Here is how I increased my income from $0 – $100k” gets many more clicks than “Tips To Increase Income”).
The first one sounds much more appealing but the latter will provide better results because there is no promise made that cannot be delivered upon.
- Be consistent with posting and post multiple times per day
- Be Consistent across Platforms – Social Media is a 24/hr connection with people, so it’s important that you be consistent in what you post for best results.
Whether you’re posting or retweeting on Twitter, sharing a photo on Facebook, blogging on LinkedIn Pulse or making an update through Google+, make sure the content stays focused around your company’s message.
- Don’t Make It All About You! – Let customers know who uses your product by including them in posts when possible…maybe even ask their opinion and include polls and questionnaires.
Social media marketing is a broad topic to learn about.
To help you learn more about growing your business online with social media marketing we will provide a link to some helpful articles below
- Facebook Pixel Complete Guide
- Facebook Ads Manager Beginner’s Guide
- 14 Powerful Facebook Business Page Optimizations in 2021
No. 19 Network Online With Other Entrepreneurs
Now this is one of those out of the box ideas that will need some explanation so let’s dive right into it.
There are many ways that networking can grow your business online. Some of the ways to grow your business online by networking are personal and business.
By networking with other entrepreneurs, you are able to grow your business online by finding new potential customers.
This is a great way to grow your business online because it puts you in contact with people who might be interested in what you have and at the same time can offer their own products or services that they think would work well for both of you too.
You will also grow your business online if you network with other entrepreneurs because it is an excellent opportunity for cross-promotion.
Cross-promotion is where you and other entrepreneurs are marketing each other’s websites on social media sites like Facebook, Twitter, etc., having a mention of each other’s website on our blogs, and more!
It really makes sense when there are so many different ways we can grow our businesses together while only working together to help each other.
But this is not the biggest advantage to networking.
The biggest advantage of networking and the reason you should start now is that it helps you to learn the ropes from entrepreneurs who have done it already.
Networking will help you to learn what has worked for many other successful entrepreneurs.
Additionally, you can learn from the experts what to do and what not to do. You can also learn all the industry secrets that are best guarded and only shared among close friends and confidants.
To get started networking you only need to hop on Facebook and dsearch for groups with business owners from your niche. If there isn’t a group it’s your lucky chance – start a group and start adding members.
This is one of the most valuable investments you will ever make in your business and entrepreneurial career.
No. 20 Run Remarketing Ads For Abandoned Carts
The abandoned cart rate after several studies is just under 70% with mobile abandoned carts being up to 85%. Annually, abandoned carts can cost websites up to 4 trillion dollars.
That is to say that abandoned carts are a huge issue.
One way to resolve the issue of abandoned carts in your business is by using remarketing ads to market to potential customers who have abandoned their carts and nudging them to conclude their checkout.
The way a remarketing ad works is by using a cookie to track visitors and reminding them of items they have in their cart.
It’s important that you only use remarketing ads for abandoned carts if your website offers products similar to what the person left behind or is interested in – so be forewarned!
By reminding them that they’ve left their cart without checking out, sometimes via email or remarketing ads, and giving them a discount to check out in the next 10 minutes you can improve your conversion rates and recoup a bit of the revenue you would’ve lost if you had not run remarketing ads.
Remarketing ads can help your business in many ways and are effective in growing your business online.
Remarketing ads can also be used to show ads to someone who’s visited your website before but didn’t do something you’d have liked them to do like set up a free consultation, download a free offer, or even watch a video you might have posted with a special offer at the end.
Remarketing ads are powerful for more than just abandoned carts and can help to grow your business online and propel you to online success.
No. 21 Hire Affiliate Marketers
Another powerful way to grow your business online is by using an affiliate marketing program.
An affiliate marketing program can help to grow your business by partnering with other companies and organizations that will promote your business in exchange for a commission.
This strategy can grow your online presence by helping you to reach more people who are interested in what you have to offer.
It also gives the affiliate partners an incentive to grow your company, because they get paid when their clients grow yours!
Plus, it’s free to start this program as all affiliate programs are 100% free until someone signs up under them
The way the affiliate marketing program works is by registering a group of affiliate marketers who will recommend your product to their audience or consumer base.
Their audience already trusts them and so will be more likely to buy from your business because it is being endorsed by someone they trust.
When a purchase is made you will pay an affiliate commission to your affiliate marketer. It’s an effective way for businesses to grow online even without a large marketing budget. It is effective because the business will only make a payment when they make a sale.
It’s a win-win for your business and affiliate marketer.
For example, here at CyberDream Developers we have an affiliate marketing program that starts payouts at $600!
That means that even you can start earning as much as $600 per client we sign that you refer to us.
You only need to sign up and get approved to start refering clients and earning.
Do you see now how easy and effective affiliate marketing can be for your business?
No. 22 Optimize For Mobile
Mobile optimization for your website is absolutely crucial for online business success and growing your business online.
In the first quarter of 2021 mobile internet users were responsible for up to 54.8% of all global internet traffic.
Mobile users are so important that even Google has made website responsiveness (how well the website shows on tablet, mobile, and PC devices) be a critical ranking factor.
Website responsiveness is extremely important because not only can it affect your ranking, but mobile users are twice as likely to convert when they have a good experience on your site.
This means that if you want people to grow their business online and stay loyal customers of yours, the best way is for them to be able to use your website without any issues or frustrations.
What this also means is that if you’re planning on running an email marketing campaign with images included in order to promote products and services- make sure those images load properly on all devices!
This will ensure that more recipients get the chance to see what’s offered instead of having it go unseen due to something like image resolution per device concern.
Here are some tips for making sure you have a good mobile experience on your website:
- Test your website for responsiveness using an online tool like Am I Responsive or Website Responsive Design Checker
- Ensure all features work on mobile
- Ensure images are resized for all screen sizes
- Ensure mobile website loads fast
- Ensure mobile website loads quickly
- Make sure the navigation is intuitive for users on a mobile device
In addition to making your site responsive, it’s also important that you have an app.
Apps provide a personalized user experience and allow customers to find what they need when they need it- without having to navigate through several pages of content or products just to view one item.
Apps are ideal because people can’t forget about them: once downloaded onto their phone, apps will be there waiting in place every time someone needs information from your company!
There are some easy ways to convert your WordPress website into an app. You can use a tool like AppPresser, Mobiloud, or WP App.
No. 23 Social Proof Your Way To Success
Social proof is a psychological phenomenon where people are convinced to take a certain action or believe in something that is true because other people think it is cool.
The effect of this social proof can be seen through the use of testimonials, reviews, and ratings on your website, as well as Twitter posts with high follower numbers.
For example, if you have a product with 1000+ Facebook likes then potential customers will see how popular your brand has become and grow more confident about purchasing from you.
Social media also gives businesses the opportunity to connect directly with their audience by providing them with live customer service around the clock.
This type of interaction helps build trust between both parties which makes for an easier sale later down the line!
Using social proof to grow your business online is a tried and true method that is effective in bringing in new sales and customers.
As we continue to mention throughout this article, the rise of low-quality goods and services, as well as online scams and security threats, means that your ability to build trust with your prospect will play a huge role in your ability to convert them.
Using social proof is one way of solving the issue of a lack of trust. Some forms of social proof on websites includes:
- Case Studies
Start using social proof on your website from the day you launch.
If you don’t have any social proof or previous clients or customers then we recommend doing whatever it takes to get even your first three.
You can consider giving a discount on your product price or service fee just for the sake of getting that valuable review for your business.
No. 24 Use Urgency And Scarcity To Boost Conversions
Using urgency and scarcity is a powerful way to boost conversions and grow your business online.
In digital marketing urgency is a powerful tactic that can be used to grow your business online.
Some ways you could use urgency and scarcity to grow your business are by promoting limited-time offers, discounts for people who sign up today or tomorrow only, bonuses when the customer brings a friend with them, etc.
Research suggests that customers are more likely to buy after they see an offer has “limited-time” on it because they think it’s in demand and may not last long (think Black Friday).
This research also found that consumers were twice as likely to purchase from retailers if there was a countdown timer next to their sale promotion.
Another powerful strategy you can use to improve conversions is scarcity.
In digital marketing, scarcity is often achieved by limiting the number of copies or time-sensitive offers. For example, with one day left until the Christmas sale ends!
By using urgency and scarcity in your online offers you will be able to encourage more of your website visitors to take advantage of your offer or miss out on something special.
This is also a tactic used on Black Friday and Cyber Monday to boost sales.
Even though there are discounts everywhere customers are urged to make a decision and take advantage of it quickly because it will only last for a short while (urgency) and there is normally a limited supply (scarcity)
Start using urgency and scarcity in your business today to convert more prospects and improve get business success.
No. 25 Optimize For Speed & Performance
Your website’s speed and performance is directly correlated to the success of your online business.
If you are serious about being an online entrepreneur and growing your business online then one of the first things you should do is ensure that your website is loading fast.
There is a direct correlation between your conversion rate and website speed. Your website’s conversion rate on average when loading in 2.4 seconds is about 1.9% but this falls to a 1.5% conversion rate if your website loads in 3.3 seconds.
If your website takes longer than 5.7 seconds to load it can reduce your conversion rates to less than 0.6%.
Website speed is important because it can affect your conversion rates, and grow your business online.
We all know that a happy customer is at the heart of every successful business so with this in mind we should do everything possible to make sure our customers are satisfied.
One way you can grow your business online by ensuring that visitors enjoy their time on your website which will result in more sales for you!
To achieve this goal there are four key things that need to be done: ensuring that all content loads quickly when users visit; making it easy for them to access the information they want or need; catering for screen sizes large and small – mobile-friendly design; and providing an intuitive user interface.
Website speed not only affects conversions but also how much traffic you get but also your bounce rate (i.e single-page visits on your website).
A high bounce rate is an indicator of poor quality to google and will result in your website losing rankings and traffic.
Less traffic also comes from the fact that your traffic is leaving your website before it fully loads.
This two-fold decrease in traffic results in a loss of leads, prospects, clients and customers, revenues, and profits.
No. 26 Be Consistent
The key to online business success, the key to growing your business online, and probably the most important point that is least celebrated, is to be consistent with your work and application.
Success is not going to come over night.
It never does but with a bit of consistency over a few months, you will get to a point where your business starts to grow and thrive online.
If you are looking for a way to get rich quick and make a ton of money without doing hardly any work then this is not the field for you.
Online business success is hard to achieve especially for an entrepreneur that is young and doesn’t have any experience.
But that is also the beauty of online businesses because you can start with a small investment and spend a few hours each day to learn more about your clients, your business, your industry, and how to achieve success online.
After a few months you will start to see some results.
I haven’t failed, says Thomas Edison on creating the light bulb, I have only found 1,000 ways that don’t work.
Now, with the right application and consistency you will say the same and I guarantee it won’t take 1,000 days.
This is the number one reason why most people never get successful – they stop too soon, they quit too early, they give up before they’ve really tried.
In your content marketing and SEO efforts alone it will take up to 6 months before results start coming in.
In your PPC advertising efforts it will take a few months before your campaigns are optimized and getting the best results.
Optimizing your website is an ongoing process and can take even a month at first to really get the first set of optimizations done and it takes even longer for Google to start trusting you and sending traffic to your website.
We say this to help you understand that even though it is certain that you can be successful online it might take some time so don’t get discouraged when things don’t take off on the first day.
Instead, try to remember how long it takes a baby to start talking and how easy it is for you to talk or read or sing today – even if you are not the best at it.
Bonus Tip: Make This Investment With Potential For Unlimited Returns
The most important thing that you can do to grow your business online and the investment with the biggest potential returns is for you to invest in yourself.
Investing in yourself means continuing to learn and grow as an individual and entrepreneur each day.
Each day you should be better than the day before and that can only happen through constant learning. Do all that you can to ensure you’re improving day by day.
By books, read blogs, watch YouTube videos on the subjects you don’t understand.
Buy online courses to learn how to sell, to learn marketing, to learn personal and business finance, and to improve your leadership.
There are many platforms to learn courses online like Coursera and Udemy. YouTube and blog posts are free. Books are cheap and contain expert advice.
If you learn a bit each day and get a little better then in a year, with consistent work, you must see a positive change in your life.
Conclusion – 26 Amazing Strategies To Grow Your Business Online
There are many ways to grow your business online and to get online success. Some of the strategies we listed here are orthodox and others aren’t because we want to provide you with value beyond the computer.
We hope that you’ve found this article helpful and that it has thought you how to start your own online business or to grow your business online.
Success is not going to happen overnight and if it does, just like with PPC campaigns, it can dry up just as fast. To that end we encourage you to be consistent with your work and try to keep up for a few months.
If you need any help, lack motivation, or need help understanding how to achieve online success we would like you to leave a comment below and we will be quick and ready to answer your questions and offer support.
If you need guidance with any or all of these strategies then please feel free to reach out to our team and set up a free consultation. We would be happy to assist.
We look forward to your online success!