Using email marketing to grow your business online can happen in many different ways. One of the most powerful and effective ways to use email marketing to grow your business is by using your email marketing campaigns to generate leads for your business.
A steady stream of leads into your business means that you will have predictable revenue in your business and a steady stream of income to pay employees, keep your business open and potentially grow your business, as well as provide a better standard of living for yourself and your family.
Because of the importance of generating leads and how critical it is to your success as an entrepreneur and your business’s future it is absolutely important that you nail this part of your business.
So how do you use email marketing to generate leads for your business? The answer is very simple: by using a single Call To Action (CTA) in every email you send to your subscribers.
A call to action CTA is a prompt that tells your user, website visitor, or even email reader what to do next. It’s like a button on Amazon that says ‘buy now’ when you are browsing your favorite product, or it is a link in an email to your subscribers that leads them to your product page where they can purchase your products.
It can even be a link in your email that sends your email subscribers to the free consultation page of your law firm or dental practice where they schedule a free consultation or call with your team
The CTA you use in your email is your choice to make and will depend greatly on the context of your email, the nature of your business, and even the offer you have.Â
To decide on the CTA of your email you should ask yourself ‘what is the action I want my readers to take after they read this? Do they reply to my email, book a free call, or signup for a product launch?’
The answer and CTA that follows are all in your hand. Only be sure that with every email you send you to use only one CTA.
We have written a complete guide to lead generation that will teach you everything you need to be a lead generation professional. It will also give you a powerful lead generation strategy that is flexible and powerful enough to be easily tweaked for your business and return amazing results.Â
You can read that guide here or alternatively you can have our team resolve all the lead and revenue generation problems your business face by setting up a free online business success session with our team here.
