The biggest reason why you need to start using email marketing in your business today is that email marketing is completely free to get started.
Using a service like Mailchimp you can get a free account that allows you to start growing your email list up to 2,000 subscribers. After you get to 500 subscribers it is as cheap as $11 per month depending on the plan you choose.
Besides Mailchimp there are other marketing channels that you can use such as Active Campaign, Get Response and Fluent CRM that will help you get an email subscriber form added to your website or social media.
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To get started we recommend that you create a free account with Mailchimp. After you’ve created and verified your Mailchimp account you should enter your business details and then create your first email list.
The free version will only allow you to create one list but for starting out in your small business that is more than enough for you to get started.
After you’ve created your new email list you only need to share the link to your email list to your social media accounts, embedding in company emails and personal emails, or even add it to your website.
Below is an easy-to-understand and follow Mailchimp tutorial for beginners. We also recommend you take a look at our next article that will teach you 40 powerful strategies for growing your email list. You can get that post here: 40 Genius Ways To Increase Your Email Signups
