Your business’s ability to effectively and easily communicate with your prospective customers will play a major role in the effectiveness of your marketing campaigns.
This follows from our previous point that the best-marketed product is the one that is sold, not necessarily the best product.
We also gave a chilling explanation on why it is not best for you to focus on social media marketing over email marketing for the simple fact that you can lose your social media accounts overnight.
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We also added that as social media platforms mature and their userbase grows the organic reach of your posts tends to decrease until you get to the point where only 1% to 3% of your total following, built upon years of hard work, is seeing your posts.
For these reasons we realize that email marketing should be the primary digital marketing channel, you use for your business.
One of the biggest advantages of using email to communicate with your leads, clients, and customers is that they expect you to reach out to them via email. According to Oberlo, 49% of consumers expect to receive promotional emails weekly from brands they follow.
This works perfectly for scaling your business as it costs the same to send an email to 100 subscribers as it does to send to 100,000 subscribers.
It might not be entirely free as eventually, even if you decide to start with a free account with a service like MailChimp, you will have to pay a monthly subscription fee to keep your list and access important email marketing features.