Perhaps the most important reason why your business needs to start email marketing is that it offers the highest Return On Investment (ROI) of all digital marketing media.
Return on investment (ROI) is a marketing performance measure that is used to evaluate the efficiency of your investment by comparing the return of your marketing investment to the cost of the marketing investment.
Email marketing has an average ROI of 4400% and $44 for every $1 spent. That means that for every $1 you invest into email marketing you can expect to make an average return of $44.
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According to ContentIve, 51% of marketers think that Content Marketing offers the best ROI for your business email marketing at 47% comes in at a close second.Â
Additionally, it’s important to note that you can use content marketing to grow your email list and improve the returns on your email marketing investment and campaign.
To get this done you only need to drive traffic from your content marketing efforts to your email opt-in form to begin growing your list from your content marketing campaign.