Running a successful business online or offline requires a lot of moving parts to be in sync and to be working well as a cohesive unit. There are some important questions that you need to answer correctly to have even a shot of success such as:
- Am I solving a real problem that people would pay to get solved?
- Is my solution viable for my ideal customer?
- Is my price right for my ideal customer?
Answering these questions will help you to understand if you have a solution worth bringing to market but here is the next major problem you will face as you try to solve that problem: can I afford to market my product or service profitably?
It is no secret that in business failure to market is marketing to failure. That is common knowledge.
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After all, how many people do you know make a better cheeseburger than Burger King but there is still only one Burger King.
And what’s more, this king of burgers, by your estimate and mine, doesn’t even make the best burgers so how can he call himself a king?
Even more frustratingly, Burger King is a multibillion-dollar company and all the other ‘better cheeseburger makers’ we know from home aren’t (and even if they are they didn’t make their money by selling cheeseburgers).
So what’s the point?
The point is that the best product isn’t always the one that sells the most but, instead, it is the best-marketed product that does.
Email marketing will help you properly market your product or service to people who have shown an interest in your product or service.
Email marketing will also help you to market to your ideal customer without spending millions of dollars on advertising campaigns that will go to the general audience where there’s a slight chance that your ideal customer is receiving your message (TV ads, right?)
Email marketing’s ability to help you to easily, cheaply, and sometimes for free, promote your product, service, or even special sales will help your business grow and scale in the short and long term.
It will also give you access to important information about your customers that will help you to improve your product or service offering, price your offer better, and ultimately outperform your competitors and steal market share.
This YouTube video by global marketing leader and icon, Seth Godin, will help you understand more about the importance of marketing in your business’s success.