Introduction – 3 Effective Sign-up Drip Campaigns for Effective Email Marketing Conversions
Email marketing is a powerful tool for online marketers.
There are many advantages to email marketing that make it an attractive option for businesses of all sizes, but the most important aspect of email marketing is the conversion rate.
Higher conversion rates mean you will earn more revenues from your subscriber list without growing it. This is because an even greater percentage of subscribers will be looking forward to your emails, reading them, and clicking through to an exclusive offer where they make a purchase.
Conversions can be improved by implementing sign-up drip campaigns and other effective strategies.
In this blog post, we will discuss how to create an effective drip campaign in order to improve your email marketing strategy conversions!
- Introduction – 3 Effective Sign-up Drip Campaigns for Effective Email Marketing Conversions
- Download Our Free eBook
- What is email marketing?
- What is an Email Drip Campaign?
- What is the difference between a drip and nurture campaign?
- Why do I need an effective drip campaign for my email marketing?
- How does an email drip campaign improve email marketing conversions?
- How much do email drip campaigns cost?
- Email Drip Campaign Flow Chart
- 3 Effective Sign-up Drip Campaigns Examples
- Bonus: Supercharge Email Drip Campaign Revenues by 10 With This One Trick
- Bonus – Email Marketing Resource Guide
- Conclusion – 3 Effective Sign-up Drip Campaigns for Effective Email Marketing Conversions
Download Our Free eBook
What is email marketing?
Email marketing is the process of using emails to effectively build a relationship with prospects to drive sales and conversions in your business.
Email marketing is effective in businesses of any size and budget.
Email marketing is an effective tool for lead generation, customer engagement, and relationship building.
Email campaigns are one of the most cost-effective ways to reach potential prospects with a message or incentive that you want them to engage with or purchase.
Additionally, by constantly being in contact with your prospects and clients, and offering them value you will build a relationship with them that is based on trust. This will help to improve the loyalty of your customers as well as your conversions, and the long-term financial health of your business.
It’s important to keep in mind that email marketing is not just about generating leads.
Email has been proven time and again as a great way to maintain relationships with your customers, long after the initial purchase of their product or service.
Every interaction you have with them tells them something new about your company:
- How much you value them
- The ways you can help them
- Build a deep connection with your company culture
- Feel part of your culture and brand
- Build long-term loyalty
As you can see, email marketing is an easy and effective way of growing your business even without a large budget.
In fact, email marketing Return On Investment (ROI) is 42:1 on average. This means you should earn approximately $42 for every dollar you put into an email marketing campaign.
Additionally, each month you should earn an average of a dollar for every email subscriber in your list.
Are you looking to convert more website visitors into email subscribers, leads, and customers? Find out why your website is scaring away your customers by reading our free eBook, “Your Website’s Conversion Mistakes: 26 Reasons Your Website Is Scaring Away Customers.”
Download the book for free here.
What is an Email Drip Campaign?
An email drip campaign is a sequence of emails that are automatically sent out to a list of prospects at a predetermined time and predetermined order based on some action or event.
An action could be someone signing up to your email list or buying a certain product from your eCommerce store.
- An email drip campaign is a powerful strategy that allows you to stay top of mind with your customers.
This ensures that when they are ready to make a purchase or hire someone you will be the first person they think of. - It can increase sales, improve customer retention, and reduce unsubscribes by providing timely content with convenient delivery methods
The most common form of an email drip campaign is welcome emails or campaigns which provide the recipient(s) with relevant information on a regular basis over time.
This could be an article they would find interesting such as data about their industry sector, offers for products they might like based on previous purchases, etc.
What is the difference between a drip and nurture campaign?
Drip campaigns are designed to send messages to prospects or customers at regular intervals based on various circumstances.
They are the best way for marketing teams and brands who want to maintain a steady conversation with their subscribers and keep them engaged.
Nurture campaigns are a deeper campaign option than most marketers usually use. Nurture campaigns enable more advanced options and allow for tracking of many different attributes, all in order to qualify leads better.
Nurture campaigns are a great way to increase sales efficiency and revenue growth through email-based automation.
A nurtured campaign can consist of emails tailored to different segments, attributes, or behaviors.
Segments are based on interest level; Attributes are things such as demographic information like age and gender; Behaviors used in Nurtured Campaigns may be viewing a specific set of website pages over time.
In a nutshell, a drip campaign is a simple flow of emails to be sent at a predetermined time.
For example, in a drip campaign email 1 might be sent on Mondays at 9am. Email 2 might be sent on Wednesday at noon, and we end by sending email 3 on Friday at 3pm.
This sequence will be sent to a list of prospects.
In a drip campaign, not many metrics are tracked or recorded, and often time only Open Rate and Click Through Rate are tracked.
A nurture campaign is much deeper and more advanced.
As we discussed previously in this article we wrote on email marketing strategies for small businesses, segmenting your list can help to improve conversions because it provides personalized and relevant content to your subscribers.
This relevancy of information makes it more helpful and therefore builds a stronger relationship with your subscribers and establishes you as a trusted authority and thought leader on the topic.
A nurture campaign uses this knowledge to its advantage. A nurture campaign may have three emails in the sequence: Email 1, Email 2, and Email 3.
The list of prospects might be sent Email 1 on Monday at 9 am.
If the prospect opens Email 1 and Clicks The Link then they will be sent Email 2 on Wednesday at noon which has an exclusive and discounted link to a product mentioned in email one.
If they don’t Open and Click Through Email 1 then they will be sent Email 3 Tuesday at 2 pm that will be recapping what they missed out on from Email 1.
Opening and Clicking Through Email 2 will add them to the list to be sent Email 3 on Wednesday.
If they don’t open and Click Through on Email 2 then they will not be sent the special, discounted offer on Wednesday at noon.
Based on the user opening email 1 or 2 they will be segmented and sent a different version of Email 3 on Wednesday – that is the essence and power of nurture campaigns.
Learn more about all the major differences between a drip campaign and a nurture campaign by reading this post we wrote just for you at Drip Campaign and Nurture Campaign: The Differences in Email Marketing
Why do I need an effective drip campaign for my email marketing?
An effective email marketing drip campaign is a vital aspect of any successful email strategy.
It doesn’t matter how many subscribers you have or what industry your customers are in, an effective email marketing drip campaign will help increase conversions and list health over time.
Some of the advantages of using Email Drip Campaigns include:
- Building a stronger relationship with email subscribers
- Remaining top of mind and relevant to email subscribers
- Improve engagement of email content
- Improve loyalty from subscribers and customers
- Improve lead nurturing
To learn more about the advantages of using a drip campaign in your business please visit this article we wrote to help you better understand.
How does an email drip campaign improve email marketing conversions?
A drip campaign improves your email marketing conversions by providing subscribers with a series of emails that are scheduled to automatically be sent at specific intervals.
The goal is for each subscriber to receive one email from you per day, or week, or month depending on how the drip campaign is set up.
A well-designed email drip will:
- Reduce unsubscribes due to spammy behavior by sending only relevant content and reminding recipients of your brand through consistency
- Provide valuable offers and promotions without overwhelming readers by spacing them out over time
- Get customers excited about new products before they’re released by telling people what’s coming soon after giving them exclusive access to discounts in advance
The result?
Subscribers who know your brand better than ever before! And when it comes down to conversions there is nothing that improves conversions better than trust.
By building a lot of trust with your email subscribers they will be more likely to convert and spend money with your business.
This is especially true and necessary with businesses with a lot of competition, products or services that are easily substitutable, and products or services that can be considered high-ticket or expensive.
How much do email drip campaigns cost?
Most of our clients find success with an effective email marketing campaign by spending $0-$499 per month or less depending on how many subscribers they have.
Companies like ActiveCampaign, ConvertKit, and MailChimp offer automated email programs starting at just $19/month for up to 500 subscribers.
If these systems don’t work out for you there are plenty more options available online.
Additionally, you might find it profitable to hire a professional copyrighter and digital marketer to make the best of your investment.
If you find all this tedious and think it might be too expensive then you might need one of our Cyber Sites.
Our Cyber Site Online Presence As A Service offering gives you a fully managed, conversion-optimized website with a 12-month marketing strategy. This includes an effective and powerful email marketing campaign to generate leads and sales for your business.
Learn more about Cyber Sites here.
Email Drip Campaign Flow Chart
Below is an example of an email drip campaign flow chart. This is how it will work:
An email, perhaps a welcome email, will be sent out on Day 1.
Subscribers who open the mail and choose to unsubscribe or opt-out will be removed from the list.
Subscribers who open the mail will be added to the list to receive the second email.
Subscribers who do not open the mail will be added to the list to receive a resend of the mail.
On the second day, we will again remove subscribers who decide that they would like to opt out of email notifications.
We will also again move email subscribers who opened the second mail to a list to receive the third mail.
Those who did not open mail 2 will again receive a resend of the second mail.
When we get to the third mail we will extend the drip or follow up with a phone call to those who did open the third mail.
We will continue to remove those subscribers who choose to opt-out.
3 Effective Sign-up Drip Campaigns Examples
In this section, we will give an example of one powerful email drip campaign that you can use in your business.
We will then outline a three-sequence drip campaign that your business could use to engage and convert customers.
In the end, we will explain the reasoning behind different parts of these emails to help you understand how you can use a similar drip campaign in your business regardless of its size, industry, or goals.
Let us get started!
Email 1: Introduction email: Welcome them to your community.
Tell them who you are and how you plan to help them. Tell them how frequently you will contact them and what times. Tell them what kind of information you plan to send them and ask if there is anything they would like to see you cover in your emails.
Be sure to mention that you read all email responses even if you don’t get to reply to them all.
Email 2: Provide Value: Offer helpful information, resource of some sort, and provide value.
Sending a link to your blog’s top posts, a free eBook, or even a helpful video or two will help. Always close with a Call To Action (CTA)
Email 3: Offer: Offer a product or service of yours that can help them solve their problems.
This may even be a free consultation (smaller, local businesses) or something from your store. They are email subscribers so treat them special by offering massive value at a discounted price that is hard to refuse.
Here is how this sequence could look:
Example 1
Email 1:
Subject: Welcome To Our Community
Body:
Welcome to our community by subscribing at: (include website).
You are joining a community of over 50,000 members who are thriving with email marketing success in their business.
My name is Jabez and I will be sending you regular emails on Mondays at 9, Wednesday at Noon, and Saturdays at 3.
These emails should help you learn the most powerful email drip campaign sequences, best practices, and strategies to boost your conversions through the roof.
Is there anything else that you’d like to see covered in these emails?
Feel free to drop me a line with your recommendation in your reply. I read all replies even if I don’t get to respond to all of them.
See you tomorrow with some helpful resources on getting your first drip campaign started.
Your email marketing buddy
Jabez
CTA: Is there anything else that you’d like to see covered in these emails? Feel free to drop me a line with your recommendation in your reply. I read all replies even if I don’t get to respond to all of them.
Email 2
Subject: Some Helpful Resources To Get You Started
Body:
Hey there, [Name]
Jabez, your email marketing buddy, here.
Yesterday I promised to send over a list of some helpful guides from our top posts here at (add website).
Here are our three top resources from our blog based on readership:
- Post 1
- Post 2
- Post 3
Or
Here is a downloadable document linked with your first three-step email sequence. You only need to download and plug it into your email marketing software.
Not sure how to do this? Check out this guide we wrote.
Before I go, is there any problem you’d like to solve or result you’d like to achieve by implementing this email drip campaign/by reading these articles?
Send us your answers in a reply and I’ll try to create some helpful content around it just for you soon!
See you in 2 days.
Jabez, your email marketing buddy
CTA: Before I go, is there any problem you’d like to solve or result you’d like to achieve by implementing this email drip campaign/by reading these articles? Send us your answers in a reply and I’ll try to create some helpful content around it just for you soon!
Email 3
Subject: Could this help you boost your revenues?
Body:
Hey there, [Name]
I hope you’re doing well and have gone through those posts/implemented that email drip campaign I sent you.
I was going through my resources and found something I’m sure could help you with your email marketing efforts.
It’s a list of my 50 best email headers and CTAs for boosted conversions no matter the industry you’re in.
I know you’re excited to be getting all this valuable information and I want to reward you for being part of my community so I’ve decided to give you our member’s only discount of 30% if you check out in the next 24 hours on this offer.
Just use the link below.
Ps. I’ve personally used number 11 to generate over 1500 leads for one of my clients.
Get the complete list here:
See you in 2 days
Jabez, your email marketing buddy
CTA: Get the complete list here
Are you looking to use email marketing to generate more leads for your business? We have prepared a guide for you if you need more leads for your business. Read the complete article at 16 Powerful Email Marketing Lead Generation Strategies and start generating leads more consistently for your business.
Example 2
Email 1:
Subject: Thank You For Joining Us
Body:
Thank you for joining our community by subscribing at: (include website)
My name is Jabez and I will be sending you regular emails on Mondays at 9, Wednesday at Noon, and Saturdays at 3.
These emails should help you learn the most powerful Email drip campaign sequences, best practices, and strategies to boost your conversions through the roof.
Is there anything else that you’d like to see covered in these emails?
Feel free to drop me a line with your recommendation in your reply. I read all replies even if I don’t get to respond to all of them.
See you tomorrow with some helpful resources on getting your first drip campaign started.
Your new email marketing guide
Jabez
CTA: Is there anything else that you’d like to see covered in these emails? Feel free to drop me a line with your recommendation in your reply. I read all replies even if I don’t get to respond to all of them.
Email 2
Subject: Your First Email Drip Campaign For Explosive Growth
Body:
Hey there, [Name]
Jabez, your email marketing guide, here.
Yesterday I promised to send over your very first email drip campaign sequence.
Here are our three top resources from our blog based on readership:
- Post 1
- Post 2
- Post 3
Or
Here is a downloadable document linked with your first three-step email sequence. You only need to download and plug it into your email marketing software.
Not sure how to do this? Check out this guide we wrote.
Before I go, is there any problem you’d like to solve or result you’d like to achieve by implementing this email drip campaign/by reading these articles?
Send us your answers in a reply and I’ll try to create some helpful content around it just for you soon!
See you in 2 days
Jabez, your email marketing guide
CTA: Before I go, is there any problem you’d like to solve or result you’d like to achieve by implementing this email drip campaign/by reading these articles? Send us your answers in a reply and I’ll try to create some helpful content around it just for you soon!
For e-commerce stores, it is perfectly fine to end the sequence here by referencing some of your top products but do it with a word of caution.
You should only send commercial intent emails (emails where you want to make a sale) no more than 20% of the time and by sending one commercial intent email in a 2-step email sequence you might come off as too salesy.
Email subscribers expect deals and specials when they sign up but no one likes being sold to so be subtle about it or link helpful resources in this email then offer a product in email 3.
Email 3
Subject: Could this help you boost your revenues?
Body:
Hey there, [Name]
I hope you’re doing well and have gone through those posts/implemented that email drip campaign I sent you.
I was going through my resources and found something I’m sure could help you with your email marketing efforts.
It’s a list of my 50 best email headers and CTAs for boosted conversions no matter the industry you’re in.
I know you’re excited to be getting all this valuable information and I want to reward you for being part of my community so I’ve decided to give you our member’s only discount of 30% if you check out in the next 24 hours on this offer.
Just use the link below.
Ps. I’ve personally used number 11 to generate over 1500 leads for one of my clients.
Get the complete list here:
See you in 2 days
Jabez, your email marketing buddy
CTA: Get the complete list here
Example 3
Email 1
Subject: Welcome To The (Company Name) Family
Body:
Thank you for joining the Company Name family by signing up at insert website
My name is XXX and I am the Founder/Owner/CMO of Company Name.
I will be reaching out to you three times per week; on Mondays, Wednesdays, and Saturdays, to send you all the best resources, tips, tricks, and offers I can find online to help you with insert one problem you solve
In fact, tomorrow I will be sending you a list of the best resources from our blog to solve (insert problems) immediately so you can get some quick wins.
Just look out for the email with the subject line “Your Email Marketing Quick Wins Cheat Sheet”
Is there anything you’d like to get some help with? Feel free to reply as I read all my replies even if I never get to reply to all of them.
See you tomorrow at noon.
Jabez, your email marketing resource guy
CTA: Is there anything you’d like to get some help with? Feel free to reply as I read all my replies even if I never get to reply to all of them.
Feel free to remove Email Marketing or any other service and replace it with something you are offering. It is only used to fill the space
Email 2
Subject: Your Email Marketing Quick Wins Cheat Sheet
Body:
Hey, Name
Thanks again for joining our community. Like I promised yesterday I’d be reaching out with a list of resources to help you get some quick wins with email marketing.
They are taken from our blog (add a link to your blog or any other resource) and are listed below. Just click to get started:
- Resource 1
- Resource 2
- Resource 3
I’ve found tip 2 in Resource 3 to be really fast in getting my clients some quick wins.
Which of these tips are you looking to get integrated into your business today? Let me know by hitting reply.
See you tomorrow with something exclusive and amazing.
Take care
Jabez, your email marketing guy
CTA: Which of these tips are you looking to get integrated into your business today? Let me know by hitting reply.
The CTA in this example could also be the links to the resources but because our main objective here is to build a relationship with subscribers we still prompt them to interact with us and prioritize that interaction as being crucial to our success.
Email 3:
Subject: A special offer only for members like you
Body:
Hey, Name
I hope you’re doing well and you’ve integrated even one of those strategies I sent over to you yesterday.
I’m looking to really get you firing and getting some quick wins via email marketing so I’ve decided to reward you for trusting me enough to signup to my community.
I’m offering you a one-time, members-only 30% discount on our email marketing masterclass for the next 24 hours. This course will bring you from zero to hero in email marketing in only 3 weeks!
Take advantage of the special offer by hitting the button below:
Insert button or link to a landing page.
Have you been finding these emails helpful? Let me know by replying below. I’d like to hear from you.
Here’s to your email marketing success!
Jabez, your email marketing guy
CTA: The offer for the course and the request to reply again to your email.
With this final email, you would’ve been able to convert most of your engaged audience with a burning desire. Failure to convert doesn’t mean they don’t want help though. They may not be ready for the help you are offering.
You can test this by offering a free consultation or one of your email marketing services in a week to those who didn’t click through.
This is where the power of nurture campaigns will help you boost conversions. Learn more about nurture campaigns and strategies for business success here.
Bonus: Supercharge Email Drip Campaign Revenues by 10 With This One Trick
We have learned what is an email drip campaign and how it can help our business by improving customer relationships and conversions.
In this section, we are going to briefly mention how you can multiply your email drip campaign revenues by 10 with one powerful marketing strategy.
This marketing strategy takes advantage of the fact that different people have different Marginal Propensities To Consume – i.e they have different inclinations to spending and saving money.
We also know that our different email subscribers are at different stages of the buyer’s journey and have varying degrees of interest and need in solving their problems.
Finally, we also know that these two factors influence how likely someone is to spend money with us. We also know that different prospects will spend different amounts of money to move away from pain or move towards pleasure.
This marketing strategy takes all this into consideration to help you to earn more revenues per email subscriber by offering them a service that they need at different stages of their buyer’s journey.
Finally, this strategy is helpful for small businesses, startups, and even larger corporations and Fortune 500 companies.
You will also be taught how to implement this one powerful marketing strategy in your business as well.
To get the full information on this trick you only need to read this detailed article we posted here.
Bonus – Email Marketing Resource Guide
We have compiled a list of resources to help you on your journey to email marketing.
We have placed all the links to those resources below. If you have any questions or concerns then feel free to leave your question in the comment section below and we will be happy to help you.
If you want to get up and running with an email marketing or digital marketing campaign of any sort to grow your business then our team is here to help you.
You can check out our Get Started page and set up a free consultation at the end.
You can also get a website to grow your business that is built with a 12-month marketing strategy by our team. This marketing strategy is uniquely designed to solve your business problem.
Your Cyber Site Online Presence will be developed, managed, and marketed by us so you never have to worry about getting your next client or sale.
Here is a list of those extra resources we mentioned
- Email Marketing Benefits: 22 Powerful Email Marketing Benefits To Grow Your Business
- Email Marketing Conversion Tips: Email Marketing to Grow Your Business: 15 Powerful Conversion Tips
- Email Marketing Lead Generation: 16 Powerful Email Marketing Lead Generation Strategies
- Digital Marketing Strategy: 1 Powerful Digital Marketing Strategy for Small Businesses and Startups
- Nurture Campaigns: Drip Campaign and Nurture Campaign: The Differences in Email Marketing
- Website Conversion Optimization: 10 Worst Reasons Your Website Isn’t Converting
- Ads Conversion Optimization: How To Drastically Improve Website Ad Conversions
- Is Email Marketing Dead? Is Email Marketing Dead In 2021?
- Marketing Tips For Small Businesses & Startups: Powerful Marketing Tips For Small Businesses In 2021: How To Get Explosive Growth
- Lead Generation Complete Guide: Lead Generation Complete Guide: From Basic To 5 Powerful Strategies
We hope you find these articles helpful on your journey to online success.
Conclusion – 3 Effective Sign-up Drip Campaigns for Effective Email Marketing Conversions
One of the most powerful tools for your email marketing arsenal is an email drip campaign.
If you’ve never heard of it, they are a series of emails sent over time that continue to educate or entertain your subscriber list with relevant content and information.
They can dramatically improve Open rates with subscribers (up to 90%!) as well as Click Through Rates, help build trust and relationships with them, and improve your revenues from your current email marketing list without even growing it!
A drip campaign can be easily implemented in the digital marketing strategy of businesses of all sizes.
Would you like more information about how we can help create this type of campaign? Let us know!
We have experts ready at all times just waiting to get started on implementing this into any size business’ strategy and we are looking to help your business grow to that next level.
