Introduction – 22 Powerful Email Marketing Benefits To Grow Your Business
Email marketing is a foolproof way to grow your business and generate leads. It’s easy to get started, too – you just need an email marketing strategy!
In this article, we will discuss why email marketing is so important for any size of company and what it can do for you by looking at 22 email marketing benefits that can instantly help your business.
We’ll also talk about how email marketing helps small businesses, startups, and established companies alike. So whether you’re just starting out or are looking for new ways to grow your business – keep reading!
- Introduction – 22 Powerful Email Marketing Benefits To Grow Your Business
- What Is Email Marketing?
- Why Should I Use Email Marketing In My Business?
- What Are The Benefits Of Email Marketing?
- No. 1 Best Returns On Investment
- No. 2 Excellent For Lead Generation
- No. 3 A Cost-Effective Marketing Method
- No. 4 Perfect To Boost Sales And Profits
- No. 5 Easy To Create Personalized Content
- No. 6 Cheap And Easy To Get Started
- No. 7 Easy To Track and Measure
- No. 8 It's Like Your Personal Forum
- No. 9 Can Be Used To Generate Free and High-Quality Website Traffic
- No. 10 Can Deliver Targeted, Relevant, and Helpful Messages
- No. 10 You Will See Results Immediately
- No. 11 You Own Your Audience
- No. 12 It's Cheap And Easy To Communicate With Your Audience
- No. 13 Drive Consistent Revenues For Your Business
- No. 14 Improve Your Products And Services With Feedbacks And Questionnaires
- No. 15 Expand Your Market And Reach A Global Audience
- No. 16 Sell Your Products To A Warm Audience That Is Begging To Buy
- No. 17 Sell Directly To People When They Need You With What They Need
- No. 18 Send Messages When They Will Make The Most Money
- No. 19 Easy To Share With Non-Subscribers And Potential Prospects
- No. 20 Provide The Best Value And Exclusive Value
- Bonus: How To Get Started In Email Marketing Today
- Conclusion – 22 Powerful Email Marketing Benefits To Grow Your Business
What Is Email Marketing?
Email marketing is one of the most cost-effective ways to reach your customers.
Email gives you an opportunity to engage potential and current clients while building relationships with them over time.
In this post we will discuss how email marketing can grow your business by generating leads, building long-term success for your company, and creating a built-in audience
Why Should I Use Email Marketing In My Business?
Email marketing is a great way to grow your business.
It can help you generate new leads, build relationships with current customers, and even increase sales.
Email marketing can form the foundation for a solid marketing strategy that can propel your business to success in the short and long term. It is highly effective for all types of businesses of any size.
In this post we are explore 22 reasons you should start using email marketing in your business today.
We will also include a bonus section where we will provide you with all the resources you need to start using email marketing in your business today to generate more leads, clients, and sales.
What Are The Benefits Of Email Marketing?
There are many benefits a business can get from email marketing.
Email marketing benefits are wide and far and it is equally effective, helpful, and profitable for startups as well as large companies such as Amazon, Zoom, and Facebook.
Let us get started in learning 22 ways email marketing can grow your business and help you dominate your niche.
No. 1 Best Returns On Investment
In terms of Return On Investment (ROI) email marketing far supercedes any other marketing media you could use. Email marketing is one of the best return on investments for small businesses as well as large businesses.
For every dollar invested in email marketing, you get a $44 ROI. That means that on average for every $1 into an email marketing campaign you will tend to get $44 in return.
No other marketing media comes even remotely close with only Pay-Per-Click (PPC) and Search Engine Optimization (SEO) coming in second and third.
Additonally, you should average a revenue of $1 each month for every email subscriber that is on your list.
No. 2 Excellent For Lead Generation
Lead generation is an important part of any marketing plan, and email marketing can be a great way to get qualified leads.
A lead can be defined as a potential customer or client who is not yet ready to work with your business but could be converted into a customer or client with a bit of nurturing and relationship building.
We have created a complete article to help you learn 16 powerful ways to use email marketing to start generating more leads consistently for any business today.
Check out that article at 16 Powerful Email Marketing Lead Generation Strategies
No. 3 A Cost-Effective Marketing Method
Email marketing is an effective and cost-effective way to reach your customers, even if you have a small budget. It’s easy to set up and maintain, too.
With services like Mailchimp, you can get started in email marketing for free! In fact, you can market to a list of up to 1000 people before ever paying a dollar for the service.
This means, based on our point on the email marketing ROI above, that you can start generating up to $1,000 monthly with email marketing before you start paying for the service.
No. 4 Perfect To Boost Sales And Profits
Email marketing is perfect for boosting the sales and profits of your business.
This is because it is such a low-cost marketing media with such high returns on investment, it is easy to setup and get started, and it is highly effective in building a strong relationship with prospects and potential customers.
This makes it easy for your to generate sales for your business at a low cost almost instantly.
This results in an increase in profit for your business since your Cost Per Acquisition (CPA) or Cost Per Lead (CPL) will be extremely low while you convert more and make more money.
To learn how to use email marketing in a powerful digital marketing strategy please read this complete guide we wrote here: 1 Powerful Digital Marketing Strategy for Small Businesses and Startups
No. 5 Easy To Create Personalized Content
With email marketing you can create content that is personalized to each of your recipients. This happens through the use of segmentation and an effective nurture campaign.
Creating personalized content will build a deeper and stronger relationship with your prospects and customers.
This results in higher conversions and more revenues for your business because your prospects will trust you more and have more confidence in your ability to help them.
To learn more about building a deeper relationship with your audience and clients using personalized content please read this guide on nurture and drip campaigns we wrote recently to help you: Drip Campaign and Nurture Campaign: The Differences in Email Marketing.
No. 6 Cheap And Easy To Get Started
It is extremely easy to get started with email marketing.
To get started right now you only need to head over to Mailchimp and create an account. It easy completely free and can be set up and ready in 2 minutes.
Please watch the video below to learn how to setup your Mailchimp account:
After you have created your first Mailchimp account you need to create your first list then copy and paste the URL to that list in your social media account descriptions, at the end of your tweets and Facebook posts, and even in the signature of your personal emails.
No. 7 Easy To Track and Measure
Email marketers are able to track the effectiveness of their campaign by measuring open rates, click-throughs and unsubscribes.
This data is available in a dashboard that allows you to monitor your performance on a day-to-day basis or over the course of weeks, months, or years.
The ability to measure these metrics in an instant is provided by all email service providers and requires little to no technical knowledge to understand them.
You can learn how to get better open rates, click-through rates, and higher revenues by reading this helpful guide we wrote on how to get better email marketing conversions for your business by checking out this article: Email Marketing to Grow Your Business: 15 Powerful Conversion Tips.
No. 8 It’s Like Your Personal Forum
Having your own email list is like having your personal space with a group of highly engaged and interested followers who are looking to you for guidance and help on the problems they face.
This is like having your personal forum.
To make the best of your email marketing efforts you should build a relationship with your audience by asking open-ended, relevant questions and trying to answer as many of them as possible.
This makes it easy to position yourself as a helpful expert, thought-leader, and professional who can help them solve their needs.
When the time comes to make a purchase or hire someone for the job you will be the first on their list and be most likely to earn their patronage.
No. 9 Can Be Used To Generate Free and High-Quality Website Traffic
Email marketing is extremely effective at generating high-quality, warm, and easily-convertable traffic to your website.
The way email marketing helps you generate high-quality traffic to your website is by by providing an opportunity for you to deliver a message in the inbox of your prospect that leads them to the ideal solution to a problem they might have.
This message wil be coming from someone they trust and love (see the previous point) and will be tailored to help them fix the exact problem they are facing (see previous points).
This is helping them to move away from pain and sometimes move towards pleasure. These are the psychological factors that drives sales and buying decisions.
This is why email marketing will continue to grow as one of the most effective channels on social media because people are always checking their emails and opening them when they see something that might be important or interesting.
Once you are generating traffic to your website you will need to do the best you can to convert this traffic to leads, clients, and customers.
No. 10 Can Deliver Targeted, Relevant, and Helpful Messages
Email marketing is helpful for delivering highly-targeted messages that speak to the reader on a deeper and more personal level.
You can achieve this by using a nurture campaign to learn more about your subscribers and tailoring a message to their needs.
To learn more about delivering targeted, relevant, and helpful messages that build a relationship with your subscribers and drive sales and revenues we’d like to recommend that you read the following resources on:
- Drip Campaigns: 3 Effective Sign-up Drip Campaigns for Effective Email Marketing Conversions
- Nurture Campaigns: Drip Campaign and Nurture Campaign: The Differences in Email Marketing
- Email Marketing Strategies: Email Marketing to Grow Your Business: 15 Powerful Conversion Tips
These posts will help you to grow your business and boost conversion today by just putting into action even one of the recommendations and strategies mentioned.
They are packed with helpful information that you can put into action and start using today.
No. 10 You Will See Results Immediately
Because your email list is warm, engaged, and trust you because you’ve been helping them by sending relevant, helpful, and high-value content, email marketing benefits your revenues positively almost instantly.
Having a healthy email list and audience is like walking into a room filled with Apple fans who have lined up for the release of the newest iPhone and the only thing you have in your hand is a single iPhone to sell.
No matter what you do at this stage your iPhone will be sold – instantly.
If you treat your email subscribers the right way, provide value all the time, and have deep and emotional relationship with them then this will be the result ever time you are ready to make a sale of one of your products or servicces.
No. 11 You Own Your Audience
If I’ve said it once I’ve said it a million times – you do not own your Facebook followers; Facebook does.
You do not own your YouTube subscribers; YouTube does. You do not own any of your social media audience – the social media company that owns the platform does.
At any time they can restrict or remove access to your account and your years of work to build that audience and the money you’ve invested to grow it to such a huge following will all be down the drain.
It is not so with email marketing.
In fact, you might have to spend money to have your posts shown to all your page’s followers on Facebook.
With your email list you own everything and you pay nothing to send a message to all your subscribers with just the click of a button.
You never have to worry about restrictions unless you send irrelevant content and try to sell to them 1000% of the times.
No. 12 It’s Cheap And Easy To Communicate With Your Audience
We are building on our previous point of not owning your social media audience here.
In order to fully understand what will be said here we recommend you read that point and then return here.
With email marketing, it is easy for you to connect with your audience. We showed how easy it was to set up an email marketing account with Mailchimp previously.
Now all you need to do is compose a message and hit send. Just like that, your message will be sent to all your email subscribers instantly and you never have to pay a dime or worry about only a small percentage seeing your message like it is today with Facebook and Instagram.
Watch the video below to learn how to get started with your first email marketing campaign.
No. 13 Drive Consistent Revenues For Your Business
It is easy to use email marketing to drive revenues for your business.
As was discussed previously email marketing has the highest ROI among digital marketing media. In fact, it is the highest across all industries.
Additionally, you should average a dollar in revenue each month for every subscriber you have on your email list.
It is also quite easy to set up an email marketing list and get started with generating leads and email subscribers.
Each subscriber you have is a potential client or customer for your business and only needs to be nurtured over time by building a relationship with them, providing value consistently, and offering help.
This makes it easy to drive revenues from multiple different ways using email marketing alone.
We have created this guide on 1 powerful marketing strategy for your business that helps you learn how to use email marketing to increase the revenues you get per customer by up to 10 times!
You can read that article at 1 Powerful Digital Marketing Strategy for Small Businesses and Startups
No. 14 Improve Your Products And Services With Feedbacks And Questionnaires
In order to create a successful email marketing strategy, you will need feedback.
Keeping track of the customer experience is very beneficial if you want customers to continue interacting with your brand and purchase from it further down the road.
Email marketing can help you do this quite easily by engaging with your ideal client, learning their deepest fears and pains, and helping them get a solution to their problem.
You can use email campaigns to send customer satisfaction surveys, which will help you obtain customers’ feedback.
This will be highly relevant feedback because you can send these requests to people who have bought and used your products for an extended period of time versus someone who is entirely new to your brand.
Currently, there are many ways of collecting data such as surveys and quizzes on your website or blog post comments but these can be generic and not be from someone who knows your products inside-out like an engaged email list subscriber.
The information they provide won’t be nearly as valuable.
Make sure that the questions you ask in these polls allow for qualitative responses e.g., “I like this product”, not just yes or no answers.
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No. 15 Expand Your Market And Reach A Global Audience
Email marketing helps you to reach a global audience by wider audience
One of the best reasons to leverage email marketing is that it will allow you to reach a wider audience than social media or website traffic alone.
Email lists are often more targeted and personalized because they can be segmented for specific interests, demographics, behaviors, location, etc., which means your content could go in front of an interested person who is from a market in another country or region that you are trying to expand into.
This can be highly beneficial for businesses looking to expand or increase their reach and target market while keeping a close eye on their overheads.
No. 16 Sell Your Products To A Warm Audience That Is Begging To Buy
Your email subscribers are warm traffic. Warm traffic means they are already engaged with your brand.
Reaching this audience is much more cost-effective than any other form of advertising.
By reaching out to an already engaged audience it makes your marketing ROI skyrocket.
In fact, there is no better way to generate leads and sales cost-effectively than by using email markeitng.
We have created this guide to help you understand how to use email marketing in a powerful digital marketing strategy to earn 10 times more revenues per customer in your list.
No. 17 Sell Directly To People When They Need You With What They Need
Different people have different needs to be met at different times and email marketing not only understands this but takes advantage of it.
With features such as list segmentation and nurture campaigns you will know so much about your audience that you will be able to provide them with the best offer to solve their problems and meet their needs at the time that they need it most.
This is how email marketing allows you to reach the right people at the right time with relevant content suited specifically for them.
Not only does it allow you to create a more personal connection with your audience, it also increases the effectiveness of marketing campaigns.
Email Marketing is an excellent way to grow your business quickly and establish a brand in your niche and target market.
No. 18 Send Messages When They Will Make The Most Money
There are many advantages of email marketing. One of them is that you can prepare your message in advance and send it at the time that it will get the best results.
Don’t know when is the best time to send your emails?
Create a split test and send the same email at different times to a small portion of your audience. The time that gets you the best results will be the split-test winner.
You can now send your campaigns at the most effective time and track the responses.
Sending timely campaigns is one way you can grow your business using email marketing.
No. 19 Easy To Share With Non-Subscribers And Potential Prospects
It is easy for your subscribers to share the incredible offers you give to them via email marketing.
It is as simple as clicking ‘Forward’ and entering the recipients email address.
So any shares you get are from people who have opted-in to your email list.
This is a great way to build visibility for both your business and your brand. In fact because it is so easy to share your emails with someone else you should ensure that you allow and incentivize non-subscribers to take part in the action by always high-quality content.
This wil ensure that there first impression of you are positive and helpful.
No. 20 Provide The Best Value And Exclusive Value
In our email marketing lead generation article, we spoke about generating leads for your email business by providing what we described as being Gated Content and Content Upgrades.
In email marketing a Gated Content is a piece of content that is typically more in-depth or lengthy and the subject matter is normally of higher value to your audience, so you give them something valuable for free (like a long email course).
To get access to Gated Content they wil have to enter their email address in a subscription form.
Content Upgrades are additional pieces of content that someone can purchase after they’ve read through your Gated Content.
By providing Gated Content and offering exclusive discounts to email subscribers for Content Upgrades in addition to sending additional information that can’t be found on your blog or website you will be providing additional value to your subscribers.
With this the incentive to join your email list and the value they receive from being part of your community will be massive and indescribable.
Bonus: How To Get Started In Email Marketing Today
We now know that email marketing can benefit your business and also know several ways that it can help your business to grow.
Now we would like to help you learn how to setup an effective email marketing strategy that can grow your business.
Below is a list of helpful resources and guides to get you started. Feel free to comment below on any problems you might have or contact our team to have us do the heavy lifting for you.
- Email Marketing Conversion Tips: Email Marketing to Grow Your Business: 15 Powerful Conversion Tips
- Email Marketing Lead Generation: 16 Powerful Email Marketing Lead Generation Strategies
- Digital Marketing Strategy: 1 Powerful Digital Marketing Strategy for Small Businesses and Startups
- Nurture Campaigns: Drip Campaign and Nurture Campaign: The Differences in Email Marketing
- Drip Campaigns: 3 Effective Sign-up Drip Campaigns for Effective Email Marketing Conversions
- Website Conversion Optimization: 10 Worst Reasons Your Website Isn’t Converting
- Lead Generation Complete Guide: Lead Generation Complete Guide: From Basic To 5 Powerful Strategies
- Is Email Marketing Dead? Is Email Marketing Dead In 2021?
- Marketing Tips For Small Businesses & Startups: Powerful Marketing Tips For Small Businesses In 2021: How To Get Explosive Growth
- Online Marketing Services For Small Business: 8 Best Online Marketing Services For Small Businesses: How To Market For Explosive Growth
We hope you find these articles helpful on you journey to online success.
Conclusion – 22 Powerful Email Marketing Benefits To Grow Your Business
Email marketing is an extremely powerful tool that can help you to grow your business in the short term and long term.
Email marketing is one of the most powerful and effective tools for any entrepreneur or business.
It can help you with promoting growth in your company both short term and long term, as well as building a relationship with your audience, learning more about their needs, creating better products and services, and finding loyal fans who want to spend money on what you have to offer.
We’re here waiting to work with you on an email marketing plan tailored specifically for your company’s goals. Let our team show you why we’re considered the best when it comes to all things digital marketing – including email campaigns!