Introduction – 16 eCommerce Lead Magnets And Marketing Strategy For Explosive Growth
In eCommerce, lead magnets are an effective way to get prospects and customers for your online store.
A lead magnet is a term that eCommerce marketers use to describe any offer that they give away in exchange for contact information.
If you’re just getting started with eCommerce, or if you’ve been doing eCommerce for a while but haven’t found success yet, it’s important to know about the different types of lead magnets out there and how they can be used as part of a powerful email marketing campaign for more sales and customers!
In this blog post, we will teach you all you need to know about lead magnets and how they can be used to grow your eCommerce store.
We will help you to understand how to get more sales for your online store with lead magnets.
We will also provide you with 16 different types of lead magnets that you can use in your online store today to get more sales and loyal customers.
- Introduction – 16 eCommerce Lead Magnets And Marketing Strategy For Explosive Growth
- Download Our Free eBook
- About This Blog Post – How To Use It To Grow Your Online Store And Get More Customers
- What Are Leads In Digital Marketing?
- What Are eCommerce Lead Magnets?
- How Can Lead Generation Grow Your E-Commerce Store?
- What Makes A Good Lead Magnet?
- How Can eCommerce Lead Magnets And Email Marketing Grow My Online Store?
- What Are The 16 Best E-Commerce Lead Magnet Ideas?
- No. 1 Free Coupon
- No. 2 Discount Codes
- No. 3 Free Product Samples
- No. 4 Free Books
- No. 5 Free Courses
- No. 6 Free Tutorials
- No. 7 Free Cheat Sheets
- No. 8 Free eBooks and Whitepapers
- No. 9 Free Webinar
- No. 10 Free Shipping
- No. 11 BOGO Promotion
- No. 12 Limited-Time, Limited Quantity, Quantity Discount Offer
- No. 13 Exclusive News Access (for flash sales, discount codes, etc)
- No. 14 Free Product Buying Guide
- No. 15 Access To Daily Deals
- No. 16 Giveaway Promotions
- The eCommerce Marketing Strategy For Explosive Sales
- Conclusion – 16 eCommerce Lead Magnets And Marketing Strategy For Explosive Growth
Download Our Free eBook
About This Blog Post – How To Use It To Grow Your Online Store And Get More Customers
We have written this blog post to give you 16 powerful eCommerce lead magnet ideas for your online store but this is only one part of a two-part blog post to help you grow your online store.
In the first part of this series, we will be giving you the 16 eCommerce lead magnet ideas outlined in this article.
In the second part of this two-part post we will be giving you an email marketing strategy to use in your online store to teach you how to:
- Start growing your store
- Get more customers
- Grow your brand
- Earn more revenue per customer
- Improve your eCommerce store conversion rates.
We will provide some additional free resources that you need to read as well to be able to get the best out of this strategy.
You can find those free resources below:
- 10 Worst Reasons Your Website Isn’t Converting
- 32 Powerful Website Traffic Generation Techniques You Need To Try
- Search Engine Marketing: All You Need To Know In 2021 And A Powerful Strategy
- 40 Genius Ways To Increase Your Email Signups
- Inbound Marketing: All You Need To Know 2021 Plus Effective Strategies
- Lead Generation Complete Guide: From Basic To 5 Powerful Strategies
- 12 Powerful Email Marketing Strategies Your Small Business Need To Succeed In 2021
- 22 Powerful Email Marketing Benefits To Grow Your Business
What Are Leads In Digital Marketing?
As we continue to learn about how to keep our eCommerce store up and running, how to get in new customers, launch new products, and hit those sales marks for each week, month, or quarter there are a few terms that we will begin to use more and more frequently.
At first, they may seem foreign but as time goes by they become the bread and butter of our daily conversations.
They are the most important words in daily vocabulary and they define for us what will bring us success and what will bring us failure in our online eCommerce foray.
Two such terms that we will use more frequently as we dive deeper into the path of eCommerce success are “leads” and “lead magnets.” They will be right up there with terms like Lead Generation, Profits, Sales, and Return On Investment.
To get you started we have prepared this guide to teach you everything you need to know about Lead Generation to start growing your business. It even has some really helpful Lead Generation strategies for all types of businesses. You can find that guide here: Lead Generation Complete Guide: From Basic To 5 Powerful Strategies
We will discuss those in other articles to ensure there is nothing that you’re missing on your path to online success.
But, what are leads in digital marketing?
A lead in digital marketing is someone who has shown interest in your company’s products or services.
A lead may not be a customer right this moment but with a bit of nurturing, educating, and selling on your part you will be able to convert a high percentage of your leads to customers of your eCommerce store.
Leads, or potential customers, are what any online store needs to have as a baseline in order to be successful. As you can from what you’ve learned a lead is the lifeblood of your business as they are where you will get your customers.
Leads are at the center of eCommerce and digital marketing strategy as they are, for lack of better words, all about numbers and statistics.
They will help you learn more about your customers while generating new prospects with ease which is what eCommerce needs to grow its customer base.
They will also provide a massive boost in your digital marketing campaign conversion rates.
The average conversion rate for eCommerce stores in 2021 is 1.89%. That is data recorded for May 2021 and represents a massive dropoff from May 2020 of 17.75%. It has fallen from 2.29% to 1.89% over the space of those last 12 months.
In simple terms that means that on average only 1.89% of your website visitors will convert to customers or 2 out of every 100 visitors on average will become a customer.
There are many factors that will negatively impact your eCommerce conversion rates such as your website speed, responsiveness, and design.
We have prepared a free eBook to teach you 26 reasons why your website isn’t converting more visitors to leads and customers. You can grab your free copy of the eBook below.
As we have seen from these statistics we need to do something to get more customers for our online store from our website visitors.
Using lead generation, eCommerce lead magnets, and email marketing we will give you a powerful marketing strategy for your online store at the end of this article.
Stay tuned for that!
What Are eCommerce Lead Magnets?
So we have learned what leads are, how terrible conversion rates for eCommerce stores are, and that there is a way to use lead generation, eCommerce lead magnets, and email marketing to get more customers for your online store.
But, what is an eCommerce lead magnet and why is it so important that we’d mention it?
An eCommerce lead magnet can describe any offer that an e-commerce company gives away in exchange for contact information from potential or current clients.
This type of incentive may include free products, discounts on future purchases, or free shipping.
We will give you 16 powerful and effective eCommerce lead magnet ideas in this post.
E-Commerce lead magnets are an effective way to get prospects and customers for your online store.
A lead magnet is a term that eCommerce marketers use to describe any offer that they give away in exchange for contact information.
If you’re just getting started with eCommerce, or if you’ve been doing eCommerce for a while but haven’t found success yet, it’s important to know about the different types of eCommerce lead magnets out there and how they can be used as part of a powerful email marketing campaign for more sales and customers!
How Can Lead Generation Grow Your E-Commerce Store?
Do you have a fully optimized and running eCommerce store?
The key to success in any business is being able to identify your customers’ needs.
Luckily, one of today’s most effective marketing tools for promoting a product or service is lead generation – by incentivizing potential customers with valuable items, people are more likely to engage with the company.
A visitor on your eCommerce store might be interested in your product but might need to learn more about how your product can help, learn more about your business, or just build a relationship with you and your business before they trust you enough to do business with you.
There isn’t enough time, information, and nurturing on your website to do this the first time they come to your website and so you need an alternate way to build this relationship and nurture them before they convert to a customer.
Lead generation and email marketing can help you to achieve this.
By using an eCommerce lead magnet to generate a lead you will be able to keep in contact with your prospect or lead via email marketing.
Email marketing is a powerful marketing strategy that you can use to build relationships with your prospects and convert them to customers, loyal fans for life, and even repeat customers.
What Makes A Good Lead Magnet?
An eCommerce lead magnet should be valuable to potential customers or leads.
The e-commerce business can offer something in exchange for contact information and the e-commerce marketer needs to make sure that what they are giving is going to help you get more sales, not just a name on an email list that will do nothing for your store’s conversion rate!
Typically this means either providing free products, discounts on future purchases, or offering free shipping as part of their eCommerce lead magnets.
You need to keep these things in mind when choosing your eCommerce lead magnets because it impacts how many people sign up with them and actually become customers long-term.
You want everyone who signs up with one of your eCommerce lead magnets to eventually become a customer.
For this reason, your eCommerce lead magnet needs to be relevant to what you’re selling and also function as premium marketing material for your business or product.
For example; if you run a hair and cosmetics eCommerce store then a lead magnet in the form of a free eBook on the process of making your own makeup at home is a terrible idea.
It might seem relevant to someone who wants makeup but it will do more in costing you customers than it would in getting you, customers.
Additionally, it’s not relevant as someone who wants to buy makeup is most likely uninterested in making makeup.
A better option should be a free sample of your unique makeup that is different from the competition.
You can also offer them a free sample of your most popular shade to help them experience firsthand why your customers are raving about your product and love it so much.
Your lead magnet should also be something worth paying for. In other words, it should be something of extremely high value.
The free makeup sample also fits these criteria but the eBook on how to make makeup does not.
It will be of high value for someone who’s looking to make their own makeup but it won’t be a ‘good fit’ for someone who is interested in buying makeup.
You can learn more about your Ideal Customer Profile (ICP) and what makes a customer a good fit for your eCommerce store by clicking the highlighted link above.
How Can eCommerce Lead Magnets And Email Marketing Grow My Online Store?
An eCommerce lead magnets can help eCommerce stores to generate leads from website visitors and email marketing will allow your store to keep in contact with your prospects or leads.
Email marketing is a powerful e-commerce strategy that eCommerce marketers should be using if they want their online store to get more sales, customers, and revenue as it’s one of the most effective ways for an e-commerce business owner to grow their online store by nurturing potential customers before they convert into actual buyers.
The key thing about email marketing is actually not just sending emails but also following up when necessary.
This means continuing the conversation on social media platforms like Facebook, Twitter, YouTube, etc, sending welcome emails, thank you emails, and any activity that will help you to stay top of mind of your lead and also build a relationship with them.
We have prepared an article on the 14 types of email marketing campaigns you need to be using in your business to generate more customers and sales. You can read that blog post by clicking the highlighted link above.
The best way to build a relationship with your eCommerce leads using email marketing to convert them to customers, and our philosophy at CyberDream Developers is by offering massive value at every turn.
Offering massive value at every turn means giving your email subscribers genuine help about their problems that moves them away from the pain it causes or towards the pleasure the solution brings.
We have prepared some helpful free email marketing resources to help you build a relationship with your leads and convert them to customers. Those free resources will be linked below:
- 11 Email Marketing Best Practices 2021: How To Write Engaging Emails For Your Business
- 16 Powerful Email Marketing Lead Generation Strategies
- 1 Powerful Digital Marketing Strategy for Small Businesses and Startups
- 3 Effective Sign-up Drip Campaigns for Effective Email Marketing Conversions
- Drip Campaign and Nurture Campaign: The Differences in Email Marketing
What Are The 16 Best E-Commerce Lead Magnet Ideas?
In this section, we are going to discuss the 16 best eCommerce lead magnets you should be using in your store. These eCommerce lead magnet ideas will help you to get more leads for your online store.
There will also be a link to a powerful email marketing strategy to convert more of your eCommerce leads to customers at the end of the post.
We will complement this with some free resources to help you power up your email marketing campaigns and get more customers from your eCommerce store.
Let us get started!
No. 1 Free Coupon
A coupon is a type of promotion that consumers can redeem to purchase products from your store at a discounted price.
A coupon is a powerful eCommerce lead magnet that online stores can use to generate more leads and boost their sales.
Coupons differ from discount codes in that coupon that can only be redeemed once and they can typically only be redeemed so long as a minimum purchase requirement is met. Conversely, discount codes can be used indefinitely and don’t have to be spent in one transaction.
This is an effective e-commerce strategy as it generates demand and also gives the customer more value in their purchase by getting a discount on their offer.
One effective way of using your coupon is by giving your website visitors 20% off their order if they checkout in the next 10 minutes.
This will help to reduce abandoned carts, increase the urgency for your product by adding a time limit, increase conversions and email signups, and also help you to sell more products in a shorter amount of time.
This eCommerce lead magnet offers massive potential for bringing your store online success if you use it the right way.
No. 2 Discount Codes
A discount code is an eCommerce lead magnet that online stores can use to offer a special promotion for the products in their store.
The user will get a discounted price when they make an order with this particular promotional code from your e-commerce store.
A discount code eCommerce lead magnet is a great eCommerce strategy because it gives the customer more value in their purchase by getting a promotion on their order.
It also allows them to get their order at a discounted price which also boosts the conversion rate on your website.
This also has the effect of generating demand for your products and will convert e-commerce leads into customers as well.
A quick and simple way that you can use this method to convert more of your leads is by setting up a welcome email drip campaign that is sent to your leads and prospects the moment they signup to your email list.
When someone subscribes to your email list they will be automatically sent this series of emails that will have the special discount code for them to be able to get a discount on their next order.
You can advertise this on your website as a special offer where they signup and get 10% or 20% off on their order by using the discount code they will be sent.
Another way to use this is by sending a welcome email with a 10% discount code for complimentary items with their order.
For example; if someone bought a tennis racket from your store then they could automatically be sent a 15% discount code on tennis balls or tennis shoes.
This works because it is easier to sell to someone that has already bought from you and someone who has just made a purchase is more likely to continue buying than someone who hasn’t made a purchase as yet.
For these reasons we can see how powerful discount codes are as eCommerce lead magnets and recommend you start using them in your store today too.
No. 3 Free Product Samples
A free product sample is another eCommerce lead magnet that you can use to boost your eCommerce leads and sales.
This e-commerce lead magnet works by providing the customer with a chance of trying out your product before they buy it, and is an effective eCommerce strategy as this will also boost their trust in your store.
A free sample can be given via mail or at any point when customers walk into your physical store.
This e-commerce strategy should be used if you sell food, beauty, or any other product that needs to be sampled before purchase.
One of the reasons why free product samples work as such an effective eCommerce lead magnet is that many times a prospect will be unsure about how effective or useful your product really is in solving their problems.
They will have questions about the taste if it’s a food item or the quality of other products. They will remain uncertain even with testimonials and other forms of social proof.
By sending them a free product sample they will have a physical version of your product that they can then analyze and vet for themselves.
They will be able to get all their questions answered by the most reliable source: a real-life version of your product.
Another advantage of using a free product as an eCommerce lead magnet in your online store is that it sends the message to your prospect that you are confident in the quality of your product and you are so certain that they will love it that you are willing to offer them a sample for free.
The best way to move forward when using this type of eCommerce lead magnet is by offering the free product in return for their address and email address.
You may also ask for their phone number and have a sales agent reach out to them a few days after they have received their free product sample.
No. 4 Free Books
Offering a free book (not an eBook but a physical copy of a book) is a massively underused but highly effective eCommerce lead magnet that you can take advantage of to boost your sales today.
One person that I’ve seen use this to great success is Russel Brunson from Clickfunnels.
The way he uses a free book as an eCommerce lead magnet is by offering you the book for free. You only need to enter your address, email address, and pay for shipping and handling at about $7 or $8.
Because you’ve taken out your credit card to pay only $7 for a New York Times Bestseller that can help you in your business you are already warm in making a purchase and is likely to continue making a purchase.
This is where he offers you a complimentary item at a higher price than the book (that was really free all along) to give those prospects who have the biggest burning desire to solve their problems the opportunity to get a solution that works faster and better than them reading a Book and executing on what they learn.
This is a powerful eCommerce lead magnet because the free book teaches us about a problem that his software, Clickfunels, solves.
By reading the book we learn more about him and his company. We learn how they got started, the challenges they faced and how they overcame them. We learn more about the different people just like us that they have helped with problems just like ours.
We learn so many things and eventually build up an emotional relationship with him and his product.
The next thing we know is that we are happy Clickfunnels customers and are happily talking about their product on our business’s blog to help our readers achieve eCommerce success as well.
To use the free book as an effective eCommerce lead magnet you can follow a simple strategy.
Be sure to get their email address so you can add them to your email list. This will allow you to use an email marketing campaign to build an emotional relationship with them and then convert them to loyal, lifetime customers and supporters of your brand.
No. 5 Free Courses
Another powerful and easy-to-use eCommerce lead magnet that you can use today in your online store to see explosive growth is offering free courses in exchange for your prospects’ email addresses.
The eCommerce lead magnets that we have discussed so far all focus on the same thing: a physical version of your product or service.
To use this type of eCommerce lead magnet you will want to follow a simple strategy in order to be successful with it.
You will start by telling them about what they can expect from your course, for example how they’ll acquire new skills and learn something new every day to help them solve the problem your product solves while taking actionable steps towards their desired outcomes.
You may then set up an opt-in form where they enter their email address and agree to go through the free course.
There are many online course features that you can use like quizzes, giving completion certificates, automatically making a lesson available each day, and even tracking class progress and student performance.
We won’t go into the details of online courses here. Instead, if you would like to get an online course set up for your business you can set up a free consultation with our team and we will help you get started.
For today we are only focused on how to use this method as an eCommerce lead magnet that boosts your online store sales.
Once you have your student signed up you should ensure that the course material revolves around using your product to solve their problem and teaches them how to solve the problem they have.
This will ensure they get maximum value from your course and also learn how to solve their problems with an incentive to buy, use, and recommend your product.
No. 6 Free Tutorials
Offering free tutorials as an eCommerce lead magnet works in much the same way a free course would work.
The only difference is that for a free tutorial it could be a document or single video or audio file that tells your prospect how to solve a problem your product solves.
The free course option is a little bit deeper and is able to address more issues than a simple tutorial would address.
That, however, doesn’t take away from the ability of a free tutorial to function as a powerful and effective eCommerce lead magnet.
The way this process would work is that you would offer the free tutorial in exchange for the email address of your prospect or lead.
The free tutorial would teach them how to solve the problem they have using your product.
This eCommerce lead magnet would allow you to use an email marketing campaign for follow-up and conversion.
You will want to be sure that the free tutorial is relevant, helpful, provide value, and solves their problem.
This eCommerce lead magnet will help them see how your product can solve their problems while also teaching them about other ways it could benefit them as well.
For example, if they have a mobile device or laptop then there are many web-based apps available from your store that may work better than installing software on their computer or phone.
Offering tutorials in exchange for emails addresses ensures that you get more leads because people need way less incentive to give out an email address than they do to purchase your products online/in person.
It also provides a safe and easy way of keeping in contact with your prospects and eventually converting them to customers.
No. 7 Free Cheat Sheets
An eCommerce lead magnet that is often overlooked by eCommerce store owners is the free cheat sheet.
The idea behind a cheat sheet eCommerce lead magnet is simple: you offer your prospect an infographic, document, or image with all of the steps on how to use your product in order to solve their problem.
This type of e-commerce lead magnet is particularly useful for people who want more information about what they need and when but don’t have enough time to read through blog posts or lengthy articles before making a purchase decision.
And while it may not be as long as some other eCommerce Lead Magnets we discussed so far; this example can still work wonders for getting new customers into your online store.
No. 8 Free eBooks and Whitepapers
According to Hubspot, a whitepaper is “a whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution” while an eBook is just an electronic version, usually epub, pdf, or .mobi, of a book.
Ebooks and whitepapers are powerful eCommerce lead magnets because it’s free content which helps you increase conversions.
E-books and white papers can be used to educate your prospects about their problems and how your product can help them to solve those problems.
It is also useful in building customer relationships at the same time since eBooks and white papers provide useful information about your niche or industry thereby building trust with new prospects who visit your site.
This type of e-commerce lead magnet should be something that is longer and in-depth so it provides value to your online store visitors.
An ebook or whitepaper can be written by you, a member of your team, or an industry expert in the field.
The e-commerce lead magnet should provide helpful, relevant information that is specific to your niche and industry.
It discusses how you can solve their problems which helps get them excited about the product or service being offered in your online store.
This eCommerce lead magnet also provides added value by providing a solution to those problems while giving enough information for people to be able to make a purchase decision without needing more general knowledge about products related to this topic/niche.
The eCommerce lead magnets are often an eBook or whitepaper with content specifically written for your website visitors who have visited after finding it on google (or other search engines) due to “keyword advertising” techniques such as Search Engine Marketing.
E-Books and whitepapers work just as well as free books.
No. 9 Free Webinar
A webinar eCommerce lead magnet is a great way to get new customers because it’s likely that they’ll attend the webinar if you provide free information about your product or service.
This eCommerce Lead Magnet would allow you to set up follow-up emails where you can ask questions at their convenience since attendees have already given out their email addresses when registering for the event.
You also want to take into consideration that there will be interaction and participation live from attendees even while the webinar is in session.
That means that there will be an easy opportunity to interact with your prospects, answer questions, erase doubt, and convert them and other attendees to customers during the webinar.
This eCommerce lead magnet would work well for e-commerce owners looking to increase sales and traffic.
You can also use it in conjunction with other eCommerce lead magnets such as the free eBooks or whitepapers, a webinar demo, or any of the tutorials we mentioned earlier on this list.
A webinar will help you create relationships as prospects become engaged during your event while they learn more about the product at hand; which makes them much more likely to buy later down the line if not immediately.
This is one powerful eCommerce lead magnet that’s worth taking advantage of today.
The downside of this e-commerce lead magnet, however, is that in order for them to receive value and benefit from your eCommerce lead magnets; they need access to a computer with speakers or earphones as well as an internet connection which means there are some constraints on who will be able to use the webinars.
It also has a severe drawback in that they will have to be their life for the webinar and cannot watch at their own convenience.
This can cause the attendance rate and conversion rate to be a little bit low at times.
However, because they will need to enter their email address to get the link to the webinar when it goes live you will have the opportunity to keep in contact with them long after the webinar has aired.
No. 10 Free Shipping
Shipping fees are one of the main reasons for such high abandon cart rates. One easy way to test this theory is by offering to send your email subscribers a discount code that they can use to get free shipping on their next order.
Some online stores choose not to charge any shipping fees at all for deliveries within the US while some others may offer free shipping promotions with orders that meet a certain minimum on price. Others will include the price of shipping in their products so they can offer the product with free shipping.
The best way to go about this is to make free shipping become one of your best conversion drivers and most powerful eCommerce lead magnets.
A shipping coupon code is a type of eCommerce lead magnet where the store owner offers customers a discount on their shipping charges or free shipping in exchange for an email address and/or phone number.
This eCommerce strategy will help with customer retention as well as an acquisition because it helps to provide more value to your customers than what they would get without this offer – which can result in repeat customers over time.
No. 11 BOGO Promotion
A BOGO eCommerce lead magnet is a promotion where the store owner offers a buy one, get one free offer.
This type of e-commerce lead magnet strategy will help increase sales while also providing greater value for customers who are more than willing to purchase something at a discounted price – especially if it’s something they were going to buy anyways.
The eCommerce strategy works quite well with items that have high margins and don’t cost much in terms of raw materials or labor so you can make up any losses on the sale with ease.
You should be careful when choosing which item to include in this eCommerce lead magnet because not everything would work well as part of this deal; such as products that need additional work or are near the end of their life cycle.
It’s always a good e-commerce strategy to test this eCommerce lead magnet in a small area first before you decide to use it on all your products for maximum results.
The BOGO eCommerce lead magnet is often used by store owners as part of an eCommerce marketing campaign because it can help increase sales while also providing greater value and deals for customers that would be willing to buy something at a discounted price, especially if they were going to purchase it anyway – which makes up any losses due to giving them more than one item with the same original cost.
No. 12 Limited-Time, Limited Quantity, Quantity Discount Offer
A limited-time offer is a special offer that is only available for a short period of time. It is similar to a limited quantity offer that offers an item at a special price but there are a limited amount of items available.
A quantity discount offer is also one that gives the buyer a discount when they purchase a set amount of a product. For example, if they buy one they will get the next at 50% off.
This offer is similar to the BOGO offer we discussed in the previous section.
The way we will use this as an eCommerce lead magnet that drives sales is by sending a special discount code or product link via email to give our prospects and customers access to any of these sales.
By getting our prospects’ email addresses in exchange for access to this offer we will have the opportunity to use them in an email marketing campaign in the future that will enable us to build a relationship with them and sell them many other products we might have.
No. 13 Exclusive News Access (for flash sales, discount codes, etc)
Exclusive access to news, updates and sales is another effective eCommerce lead magnet option.
It is a great way to get your prospects and customers more interested in what you have to offer because it gives them access to information that they might not be able to find on their own.
This e-commerce strategy can be used when we are running flash sales or discounts for certain items, limited-time offers, etc.
We want our e-commerce lead magnet content with exclusive news access so our customers know if there’s an opportunity where they could save money while still getting the best quality products from us – which will keep them coming back again and again for other deals as well.
The way this could be used as an eCommerce lead magnet is by collecting our prospect’s email addresses and adding them to our newsletter and email list.
When they are added to our email list they will be part of our exclusive community that gets first access to our new products, our best deals, and all our latest news.
It will be similar to a loyalty and reward program for your online store.
Loyalty programs are effective e-commence lead magnets because they make customers feel like part of a community and give them an incentive to buy more products from the store owner.
The loyalty program can be offered with the purchase of one product or it could also be every time someone buys something – which will allow us more flexibility on how we want to reward our customers depending on what types of rewards we have available at any given moment in time.
No. 14 Free Product Buying Guide
A product buying guide e-commence lead magnet is one that provides your prospects and customers with information on how to buy the right products for their particular needs.
We want to make sure we provide valuable content in this e-commerce lead magnet so they will be happy with our purchase, which means giving them a step-by-step process of what it takes to find and purchase the perfect products.
We’ll also need to include useful resources – such as links or articles – that show them all about different types of products, where they can find those specific items online; things like coupons or discounts; related categories, brands, etc.
The eCommerce strategy here would be collecting email addresses from people who are interested in this offer at some point in the future.
This eCommerce lead magnet would be a great way to keep in contact with them and have access to their email addresses so we can use those for an e-commence marketing campaign that will enable us to get more prospects, customers, and sales from this e-commerce strategy.
We want our readers who are interested in this eCommerce lead magnet option to give up their email address on a form before they download it or click-through any other link – which is what we need if we are going to collect their information properly and store it correctly.
This e-commence content could go out as one of the regular emails you send each week or month (or both!) depending on how often you update your product catalog and offers.
No. 15 Access To Daily Deals
Daily deals became popular with eCommerce giants like eBay and Amazon.
The way daily deals work is by providing your email subscribers and website visitors with access to exclusive deals, discounts, and sales that are only available for one day.
This is another e-commerce lead magnet worth considering using in your business.
This e-commerce strategy can be used when we are running flash sales or discounts for certain items, limited-time offers, etc. It can also be used to keep interested in your online store at an all-time high.
The reason this works is that it builds up interest in your online store and its products. Your subscribers will not want to miss a sale and will even wait patiently for the opportunity to get that much-coveted item that they’ve wanted for so long on sale.
The links to these discounted products and discount codes could be sent out via email marketing each day as part of one of the regular emails that you send each day.
This can be tweaked to make a weekly or monthly sale instead of a daily deal depending on how often you update your products and what the hot new thing is that people might want to buy from you at any given moment in time.
This e-commence lead magnet can also be used as part of an eCommerce campaign where you offer your email subscribers the chance to win one of these items on sale.
No. 16 Giveaway Promotions
This e-commence lead magnet is a great way to get people talking about your online store and getting them excited for the new products you are going to release.
It can also be used as part of an eCommerce campaign where you offer your email subscribers (and website visitors) the chance to win one of your most popular products on sale with random prizes drawn out at some set time period – like every week or month.
This e-commerce strategy will work well if we have something that’s in high demand, but not always available for purchase.
Another good example would be limited edition collections so we’re only releasing 100 or 10,000 pieces worldwide; this eCommerce lead magnet could prove very valuable then because it would create interest in our new products.
You could also use this to offer branded merch of your online store or brand that would then serve as valuable marketing materials.
The idea behind this eCommerce lead magnet strategy is that you would set the requirement for entry to this giveaway or promotion as they need to be subscribed to your email newsletter.
This can be done as easily as telling them that the winner will be selected from your online community and will be announced only to your email subscriber list.
The eCommerce Marketing Strategy For Explosive Sales
In this section, we are going to give you access to the second post of this two-post blog. The second post of this series is the step-by-step eCommerce marketing strategy to get explosive sales for your online store.
To get access to that post you only need to click the image below or this link: Get More eCommerce Sales With This 1 Powerful Strategy
Conclusion – 16 eCommerce Lead Magnets And Marketing Strategy For Explosive Growth
In this blog post, we have discussed 16 powerful eCommerce lead magnet ideas that you can use to start growing your online store.
We have given you a detailed list of the best eCommerce lead magnets to use and how you can start using them in your business.
Your eCommerce store will benefit greatly from you implementing these strategies.
But this is only one part of a two-part course to help you boost your online store sales. In the second part of this two-part series, we will give you an actionable email marketing strategy that you can use to boost your online sales.
But first, you must read our article on lead generation and understand the strategies that you can use to increase your email signups for your online store by using the strategies outlined in this article.
If you feel like this is too much work and would like help growing your online store then allow our team to do the heavy lifting for you.
Setup a free consultation with our team and we will implement all these powerful strategies and more in your business.
If you have any questions then leave a comment below in the comment section and we will answer them for you.